Unique meta descriptions for 2/3 of it, but then identical ending?
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I'm working on an eCommerce site and had a question about my meta descriptions. I'm creating unique meta descriptions for each category and subcategory, but I'm thinking of adding the same ending to it. For example: "Unique descriptions, blah blah blah. Free Overnight Shipping..". So the "Free Overnight Shipping..." ending would be on all the categories. It's an ongoing promo so I feel it's important to add and attract buyers, but don't want to screw up with duplicate content. Any suggestions? Thanks for your feedback!
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You don't get penalized for duplicate meta descriptions. You could have every one on your site the exact same, it won't matter. It doesn't impact rankings. It impacts how likely a searcher is to click through to your website.
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Hi,
When it comes to Meta descriptions here are the different things you might want to consider:
- Should be more than 100 characters and under 150 characters.
- Should incorporate the primary keyword you targeted
- Should provide valuable and compelling reason for the user to visit the page by including keywords in a conversational format.
- Should be unique.
Unique means different for every single page on your website. As long as it is different -even if it's a word- SE won't consider it as duplicate ;). And yes, you're right, it's always good to mention your services such as free shipping, discounts etc...
Good luck, On-Page Optimization takes time but it's worth it
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Hi-
I'm not sure how much meta-descriptions really matter for duplicate content purposes, I believe they are mostly used for display in the SERPS. Either way, sounds like they will be somewhat unique and if the page content is unique I don't think you would have an issue.
Good Luck
Ken
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