So weird sudden drop in rankings
-
Hi All, ok so at the beginning of July we launched our new website, SEVEN weeks later we have dropped completly off all rankings what-so-ever, (except brand) but weirdly if i pan between browsers we dont use (for saved searches/cookies etc) sometimes the rankings show up where they used to be.
Whats strange is we get crawled daily but it took seven weeks for our rankings to drop, ive done all testing i can - no manual actions, no updates when we dropped (15th Aug) no real differences in webmaster tools, no crawl errors, no massive rise in 404s, 500s etc etc, im really a bit stumped!
Any help would be mucho appreciated in diagnosing this stumper!
-
Its not a new website (3 and half years) we think its 301s on our product lines (200 URLS) whats the quickest way to deal with 301s - dont want to be writing up a spreadsheet of every url that we stick into htaccess file!
-
Brand new sites typically get lots of traffic at first because Google sees them as completely fresh content. Then once the content gets older the rankings will drop.
-
Right off the bat, the www and non-www aren't properly redirected. I'm running a crawl right now. I'll let you know if I see anything else.
-
Hi Amelia, it is 3 year old website, 301s have been done in terms of some pages and others have kept the exact same URL as they did previously, the only thing that havent been 301 is product pages which have a different structure now and never where high value content, 301 products is something i am doing currently - we have a LOT of products so if anyone knows of a tool to simplify this please let me know :DApart from that i am stumped, i hate leaving it to see what effects happen in natural course but it is stumping me!
-
Have you recently reblaunched a new version of your old website, or is it a completely new site? Only ask because your original post made me think it was a new company, new website, but your response to James suggests otherwise - 'we have held those keywords for 3 and a half years'...
This makes a difference.
If it's all completely new (new company, new domain, new design) then I think your good listings for 7 weeks were the freshness thing (sorry I call it that...) where Google will give a new site a better place in its index than it necessarily deserves based on links etc because it hasn't had a chance to build any links being so new and all.
If it's a rebrand of an old site then you may want to look at your 301 redirects and make sure they are page-to-page rather than sending everything to the homepage (which is so common I just want to bang my head against a brick wall - highly frustrating for a user, stoooopid for a webmaster). If you've changed domains then you can 'tell' Google via webmaster tools using the change of address tool.
Good luck with your problem - I hope it gets sorted out soon.
-
Hi James, yep i see we are dong ok on bing its a weird one! Masoud, point taken we have got some new content and good links coming inbound, interesting about WMT we have held those keywords for 3 and a half years!
-
Hi
Maybe its a sandbox effect. I suggest you to wait for another week, make contents and update, build brand name and generic links and track the results. I use this strategy when my new site drop like this and it worked.
and another thing, check your content keywords in WMT, if your main keyword is in top 3, you should decrease using it; I had a experience of this, Google thought we are doing keyword stuffing.
-
Wow really struggling with this one also,
Worth mentioning that you are very much in favor with Bing still and rank very well,
I am struggling to understand why so well but not with Google,
I will keep digging, hopefully a few other mozzers will pick this up and take a look,
James
-
Hi James its www.kennelstore.co.uk
-
Can you give a URL ?
Thanks
James
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden Drop in Rankings
I manage a site and this past month have noticed some pretty significant drops in rankings for some of our main keywords. I'm trying to understand why and what I can do to correct it. We did do some 301 redirects a little over a month ago so I've been wondering if that has anything to do with it as Google indexes the new URLs. One thing I did notice in Moz is that it is showing that Google is indexing the new URLs but associating them with the wrong keywords in the wrong location. The company services three locations and each location has a service page on the site. But Moz is showing that in Atlanta, the indexed URL is the Nashville one, etc. Is there any way to affect that? Another thing to note is that organic search traffic is actually up so it doesn't appear to be affecting them which I find a bit strange. Just looking for any insight as to things I should be looking into to explain the sudden drops. Thanks!
Technical SEO | | maghanlinchpinsales0 -
Image Search / sudden drop in traffic
One of our sites in Germany had a very sudden drop in traffic (starting Oct. 7th). The site gets most of it's organic traffic from Image Search. Checking in Search Console revealed that search volume for keywords increased in that period our average position is stable our click rate dropped dramatically (we double checked - searching the keyword in "anonymous mode" still showed our results for main keywords in top image positions (first 2 rows)). As an example (see attached screencopy) - keyword had clickrate of 1% (average) - dan dropped to 0.06% while the position remained stable. Germany is still using the "old" version of image search (unlike the rest of the world) - which gives the site preview rather than just the image slider when you click on a result in image search. Our first thought that this was changed - but it seems that it didn't change. Ideas what might cause this dramatic drop in click%? There have been no major technical modifications on the site for the last 2 months. thanks, Dirk GjlV8CW.jpg
Technical SEO | | DirkC0 -
Web Page Dropped Out of Google?
One of our web pages seems to have completely dropped out of Google after featuring on page 1 for a number of years. It can't be a site wide issue as all other web pages are performing as normal. The page is http://www.contractormoney.com/income-protection/ and the key phrase it was performing well for was 'contractor income protection'. Any ideas??
Technical SEO | | Pete40 -
Struggling to get indexed and ranked
I am working on a brand new website and really struggling to get the site indexed and listed for it's business name! I don't normally struggle and have got clients ranked for much more challenging keywords so I'm a bit stuck! The site is a new domain and has been live for about two months. The business previously used an old domain and this has been correctly 301'd to the new domain. There is no duplicate content with any other website when checked through Copyscape.com Webmaster Tools has been set-up and verified and this shows the site is being crawled but in Google site:www.website.com.au shows no pages as being indexed. Google Places has been set-up and verified, the site has also been added to local citation sites. There are also a few incoming links from other sources. Robots.txt is fine and has been checked. Business name mentioned in the title tag, footer and throughout the site. Does anyone have any ideas how I might be able to get ranked or is it just a waiting game? Or have I missed out something really obvious?? My last step is doing a crawl test to see if this brings up anything I have missed. Thanks Karen
Technical SEO | | Karen_Dauncey0 -
Weird 404 error
I have 2 404 errors on my site. The pages which are coming up as errors look like this www.mywebsite.com/a-page-not-belong-to-wordpress.html www.mywebsite.com/another-page-not-belong-to-wordpress.html Just wondering if i can delete these pages? if so how Regards
Technical SEO | | panda320 -
Killing Page Rank flow
Another SEO has told a friend to nofollow certain internal links i.e. to their own website. There are no hard feelings but this sounds like nonsense to me. Firstly, I'm sure Matt Cutts said that the link juice will not be redistributed amongst the other links (can't find the post - does anyone have the URL or confirmation?). Secondly (and this is obvious) those pages which have links to other pages in the website will have no link juice to pass back, resulting in a lower "total sum" and the inability for that PR to flow back. In short it seems silly. Any thoughts would be interesting to hear.
Technical SEO | | IPROdigital0 -
Sudden SERP drop?
I'm wondering why my mainpage of my site just disappeared from google while a post from my site ranks at #11 on google. I currently only have 1 .edu backlink to it and the anchor text is my url site : http://www.domain.c0m What is the meaning of this? I checked my on page optimization and I got an A. The only problem I saw with my site was keyword stuffing on the homepage because my posts contain the keyword and its listed 26 times on the homepage but that shouldn't be the problem.
Technical SEO | | 6786486312640 -
Dismal content rankings
Hi, I realize this is a very broad question, but I am going to ask it anyways in the hopes that someone might have some insight. I have created a great deal of unique content for the site http://www.healthchoices.ca. You can select a video category from the top dropdown, then click on a video beside the provider box to see. The articles I've written are accessible by the View Article tab under each video. I have worked hard to make the articles informative and they are all unique with quotes from expert physicians. Even for strange health conditions that don't have a lot of competition - I don't see us appearing. Our search results are quite dismal for the amount of content we have. I guess I'm checking to see if anyone is able to point me in the right direction at all? If anything jumps out... Thanks, Erin
Technical SEO | | erinhealthchoices0