Product Page on Eccomerce Site ranking very poorly - Unique Product description but duplicate content on other tabs.
-
Hi All,
I have a query regarding my Product pages on my eCommerce site.
I have unique Product descriptions but some of the other page content on the other tabs i.e Hire Terms , Delivery , About the Hire Company - Are duplicated across ALL my products.
Is that okay or how should I deal with them ?
See example url of one of my products below below - http://goo.gl/aSFPqP
My products currently rank very badly... 200 + so Any advice would be greatly appreciated
thanks
Peter
-
Duplicate content isn't that big of a deal for ecommerce sites, especially the kind you're talking about. Backlinks are likely why the pages rank so poorly.
-
Many thanks Cyto.
I shall look at these things..
Much appreciated
Peter
-
- Can you reduce the duplicate content by turning it into a footer link? For instance, you could move the entire 'about the company' tab to a link in the footer that links to an about us page. I've seen plenty of sites that focus on product pages that link out to specific pages like 'terms and conditions, about' and only keep what is relevant to the customer on the page
- No need to spam pages with content for the sake of content. It's about placing content that is relevant. Quality over quantity.
- Let the unique product descriptions, titles, headers, images, image tags, seo friendly urls, breadcrumbs and a good sitemap help you structure the pages correctly. You will start seeing improvements.
- Throw in a valuable blog focused on your area that users will find useful to build quality external links and you will further benefit.
- Better yet, look at moving your site to HTTPS, Google recently announced they value sites that move to HTTPS. You have an e commerce site, it will help
-
Hi Andy,
The ranking has never been good. It's not something we have previously looked at as we ranked okay for the parent category pages. it's just something we are looking at now.
thanks
Peter
-
Hi Peter,
Is the ranking position something that has just happened, or has it never been good?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Speed Testing Tools For Production Sites
Hi Guys, Any free site speed testing tools for sites in production, which are password protected? We want to test site speed before the new site goes live on top priority pages. Site is on Shopify – we tried google page insights while being logged into the production site but believe its just recording the speed of the password page. Cheers.
Intermediate & Advanced SEO | | brandonegroup1 -
How long will old pages stay in Google's cache index. We have a new site that is two months old but we are seeing old pages even though we used 301 redirects.
Two months ago we launched a new website (same domain) and implemented 301 re-directs for all of the pages. Two months later we are still seeing old pages in Google's cache index. So how long should I tell the client this should take for them all to be removed in search?
Intermediate & Advanced SEO | | Liamis0 -
Query based site; duplicate content; seo juice flow.
Hi guys, We're planning on starting a Saas based service where we'll be selling different skins. Let's say WordPress themes, though it's not about that. Say we have an url called site.com/ and we would like to direct all seo juice to the mother landing page /best-wp-themes/ but then have that juice flow towards our additional pages: /best-wp-themes/?id=Mozify
Intermediate & Advanced SEO | | andy.bigbangthemes
/best-wp-themes/?id=Fiximoz /best-wp-themes/?id=Mozicom Challenges: 1. our content would be formatted like this:
a. Same content - features b. Same content - price c. Different content - each theme will have its own set of features / design specs. d. Same content - testimonials. How would be go about not being penalised by SE's for the duplicate content, but still have the /?id=whatever pages be indexed with proper content? 2. How do we go about making sure SEO juice flows to the /?id pages too?Basically it's the same thing with different skins. Thanks for the help!0 -
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
How come a page can rank in top 10 for medium difficult keyword, with poor link profile.
Hi Moz Community, The keyword that http://customsigncenter.com/ is ranking for is "custom sign", the keyword difficulty is 38 (according to Moz Keyword Explorer). Here are the link metrics for the page and domain: Page authority: 27 Domain authority: 18 Facebook shares: 50 Linking RDs to the page: 7 Linking RDs to the Root Domain: 8 From the SERP, a lot of its competitors have better link profile than this guy. How come the page http://customsigncenter.com/ can rank 6th for the keyword "custom sign". Are there any important "hidden factors" behind the scene? Thank you for any help and support. Best, Raymond
Intermediate & Advanced SEO | | raymondlii1 -
Is it posible to improve site rankings working only with an other site?
Hi everyone, i´ll try to explain a situation is happening to me, i´m goint to try to explain the case (im writing the sites without links for explication purposes. Site 1: Adventurerooms Site 2: Adventureroomsmallorca Site 3: Adventureroomsmadrid (the new site) What happen is that at first there was only Adventurerooms and Adventureroomsmallorca, Adventurerooms was for Madrid and linked to the one in Mallorca too, was kind of giving the information for Madrid but in first page split with a link to Mallorca. In a new strategy we create Adventureroomsmadrid for Madrid, and leave Adventurerooms for Spain (with links to Adventureroomsmadrid and Adventureroomsmallorca. We redirect the info for Madrid in Adventurerooms to Adventureroomsmadrid with 301 redirections. We work during this 3 months in Adventureroomsmadrid making content in the blog, and improving (now Adventureroomsmadrid is Moz 15 (perhaps even more), and Adventurerooms is Moz 10. Surprising Adventurerooms is getting better in its search rankings, even when we took away content from it and even without working well. Adventureroomsmadrid is also improving but not as much as Adventurerooms (i know that is a new site, only 3 months), but Adventurerooms gets better results with no content and only DA of 10. I hope i´ve explain the case with my english so the question is: "Is it posible to improve site rankings working only with an other site?" Thanks in advance
Intermediate & Advanced SEO | | webtematica0 -
Tidied up site by getting rid of bad pages and now rankings tanked. - Please help
Hello Mozzers. We historically had Location specific landing pages on our eCommerce site. examples - site.co.ukj/cleaning-enquipment-london site.co.ukj/cleaning-enquipment-Manchester These all had unique content(600 words approx) and ranked in top 10 for many cities. I understand these would have been classed as doorway pages so we got rid of them (301'd back to the category pages) and now our rankings for these terms have tanked. We also have specific branch pages but we have kept these like many other companies with multiple branches do. It feels like by doing a good thing and tidying up everything , we are actually making our site worse. Everything else seems to be in place. Loads of new regular content , clean profile , mobile friendly, lots of citations etc etc. Any idea what could be going on here. Here's a link in our site - http://goo.gl/0yjSd8 thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
What do you do with the page of a product that has been deleted?
As anyone know with an ecommerce website, products are constantly being added and removed. Once products are removed, the corresponding product pages are not reachable. Currently, I am redirecting to the Search page, if a product page is reached, whose corresponding product has been deleted. I am not sure if that is the correct, recommended technique from a SEO perspective. Should I try to show related products on the redirected page? Does anyone here know what is the best thing to do with this product page?
Intermediate & Advanced SEO | | amitramani0