Worth redirecting old blog posts into pages?
-
I'm working on a site that has some blog posts from 2011 - 2013 ranking on the first page for relevant terms.
I'm going through and updating some of the content, internal links, etc., and wanted to know if it's worth redirecting some of these blog posts into new pages (in WordPress).
Right now, the blog post URLs are long - exampleURL.com/2011/3/9/blog-post-title/ and the dates show up in the SERPs.
I'd like to have the date removed so that the content doesn't look outdated, and I'd also like to have cleaner URLs.
In your opinion, is it worth creating new pages and redirecting the old blog posts, or is the benefit of doing this not worth the effort?
Thanks!
-
Thanks Ryan and Chris, I appreciate the feedback!
-
I think doing so can help click through rates`from search results and redirecting those old urls to new ones will not likely be detrimental to your existing rankings. Do users a favor though and date your posts if the content has a chance of becoming outdated.
-
If you're in WordPress, changing your permalink structure will automatically transfer the pages for you with the new URLs. Then all you would need to do is add the 301 redirects for the old URLs to the new ones. So technically you would not have to create new pages, you would just need a list of the old URLs to input into your htaccess file for the redirects. Hopefully that helps to see if it's worth it for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect or landing page
Hi everyone. I'm currently doing some SEO for a client, at the moment he has some landing pages which are categorised, but the category is set as a 302 redirect. I have a dilemma whether to 301 redirect to the landing page or make a page for each category. The link structure is as follows - http://examplesite.co.uk/products/fire/company-1/product/ so currently this is set as a 302 redirect - http://examplesite.co.uk/products/fire/company-1/ Do I make this page a category page and link the page to the children with some on-page optimisation or 301 redirect it?
On-Page Optimization | | Unbranded_Lee0 -
SeoMoz On-Page Rating
Hello everyone! I am just checking the on-page optimization for the website I look after and I am getting some ratings related to the keywords I target for those pages. How should I consider the numeric score I get? (10 on average) Also what is a good score for those pages? Cheers Oscar
On-Page Optimization | | PremioOscar1 -
PAGE TİTLE
<title> </span>Home to home moving 4356 <span></title> page A <title> </span>Home to home moving 3723 <span></title> page B These two titles are the same?
On-Page Optimization | | iskq0 -
Why is the seomoz showing it crawled 3 pages when i only have 2 pages?
I had seomoz crawl my site. I only have 2 pages. The site url is www.autoinsurancefremontca.com.
On-Page Optimization | | Greenpeak0 -
Updating Old Posts
I have ~ 45 posts that I wrote 2-3 years ago that need to be updated with current information and I'm wondering if I should: Just update them Update them and change the date published to present day Publish the updated info. as a completely new post other? ... and why. I've read so many conflicting thoughts on this, really curious to hear what other Pro members think (or would do if it were them). To give a little more background, the topics of the posts are various retirement communities. Things that may have changed could be they added new amenities, new home types, prices, number of homes still available, etc. I have one page of my site that acts as sort of a directory linking to an article(post) for each community, but worried if I add all the updates as new posts I'll have to link to separate articles about each community which doesn't really make things too friendly for the reader. They want to know about what's going on with each community now...not back 3 years ago. Thoughts? Suggestions? Many thanks! Ryan
On-Page Optimization | | ryanerisman0 -
Old pages
I have a site where I have 5,000 new products each year, I never waned to deleted the old pages due to links pointing to them and keywords. But I now have 20,000 plus pages, does having that many pages spread out my link juice or does it effect me in any other ways over having a site with 5,000 pages or should I keep not deleting old pages so I dont loose any links? Along with that I currently do not link to my old pages from my site so Im guessing google does not get to them very often if at all, if you agree to still keep them should I link to them somewhere? Because the products are not that simiiar and they do bring added value I dont think canonical would work here
On-Page Optimization | | Dirty0 -
Home page ranking dropped below internal pages
The index page for a site I manage has dropped significantly - internal pages rank above it. It's a new site, 2 months old but was ranking at 1st. Any suggestions as to how I can debug this?
On-Page Optimization | | OptioPublishing0 -
Wordpress Pages vs. Posts
When building a blog to promote a particular affiliate offer, I usually like to use a static "page" homepage and then have my posts displayed on another part of my site. I've noticed that my wordpress pages almost always rank higher than wordpress posts and I can't explain it... Here are some possibilities I've thought of: XML Sitemap priority is set at 60% for pages and only 20% for posts My main navbar lists the pages which consequently means they get linked to on every page on my website. Some other phenomenon within the wordpress framework... If it helps, I use Thesis v1.8 on all my sites. I guess my ultimate question is: If pages do in fact rank higher than posts, is it worth it for me to go back and change the site structure on all my blogs which are using posts instead of pages. I know making major modifications like that can be disasterous but will it ultimately pay off? Thanks
On-Page Optimization | | drewhammond1