Exact Match in Google Search (Not Adwords)
-
I was going throught the list of keywords that have sent traffic to my site over the last 7 years and cam across one "A516 grade 70" that had hundreds of variants.
Now in a lot of cases search volumes were different as were SERPS. We've tested a few variants with reworked pages (70% similar to original but optimised for variant keyword) and see good SERPS and traffic results.
Theres obviously some diminishing returns here for us but the interesting question is when to these variants become an exact match and when not? In some cases the variants are unique because of the spacig, periods and hyphens used. there isn't a clear correlation with exact matc though.
Insight appreciated.
(Sorry for spelling errors. Form doesn't play nicely with iPad)
-
How are you sure those are "hundreds of variants"?
I faced similar question as I am also seeing several variants of same phrase in Moz. Some can be easily distinguished (hyphan, extra spacing etc) but many look exactly same. Then I found that in GWT, those variants are not reported as variants. So in other words GWT is only reporting "real" unique keywords while Moz is not able to somehow combine/distinguish what is unique. At least the GWT data (as seen directly from GWT UI) is clean.
How you are getting your data? It is possible you and Moz may be using some API to get this from Google and there is an issue where several duplicate keywords are getting reported as variants and you left to wonder why they are not exact phrases.
Can you confirm your observation, directly going inside Google webmaster tools?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Console Linking
Hey everyone! Quick question; there have been problems in the past with some of our accounts' Search Console integration becoming unlinked from Google Analytics without us knowing about it. I did some digging into Google Analytics to see if there was a way to create an alert for search queries dropping off, but there doesn't seem to be any options for Search Console alerts like there are for other integrations like Google Ads. Has anyone discovered a way to have an alert or some type of notification set up for when a Search Console integration is unlinked in Google Analytics or if search queries drop off significantly? I'd appreciate the help!
Reporting & Analytics | | ReunionMarketing0 -
Search my keyword on google
When I search my keyword on google I can see my website, but when I connect to a VPN and again search it, I'm not in the search result, what happens on my website?
Reporting & Analytics | | Pintapin0 -
Google Webmaster Tools, about multiple entries for your website
Hi I have a doubt about Google Webmaster Tools or Central as it is call today. I remember that google recommended to have one profile of your website for each domain structure. Let me try to be more clear one profile for http://www.yoursite.com, an other for http://yoursite.com, an other for https://www.yoursite.com, etc. Then in each of them we uploaded our sitemaps and cross our fingers. Now from my experience always the complete url have better index status from the sitemap. Now my question is, today as Google requested all our websites run under https, so conserving the other profiles is affecting how google index our pages? shall we have to delete the old profiles or is better to maintain them? Thanks. Pablo
Reporting & Analytics | | FWC_SEO0 -
Google Analytics Organic search queries aren't being updated, even though I'm still seeing results in all our typical results pages.
We pushed some new changes to the site and Google Analytics is no longer updating the Organic Search queries listing, even though traffic is consistent and and we're still landing results in all our typical keyword searches. Any ideas?
Reporting & Analytics | | unclekaos0 -
Alternative to Google Analytics
Hi from sunny Manchester! I'm looking for recommendations for alternatives to GA. I'm specifically looking for something which won't sample data and will give us accurate numbers. Our site is pretty big, it receives 6 million+ visits and 50 million+ pageviews/year. Any recommendations would be greatly received together with any good/bad experiences you've had with them. Thanks in advance, Brendan.
Reporting & Analytics | | Confetti_Wedding0 -
View entrance keyworsd for a subpage in google analytics
I have an element from ringcentral that is tracked by google analytics, yet for the life of me I cannot figure out to how to view the entrance keywords to that element. I can view the search metric and see which keywords and how many visits from each keyword onto the site in general, but how do I see which keywords were actually responsible for this 'click to call' code which has GA? I can see the total number of clicks into that code, but not which keywords led to it.
Reporting & Analytics | | ilyaelbert0 -
How do shortened links show up in Google Analytics?
Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E
Reporting & Analytics | | ErinTM0 -
Google Analtyics Cross Domain Tracking - in a form
I have a 3rd party booking engine that is causing my own domain to show up as a top referreral in google analytics. The vendor is on my very last nerve 🙂 So they're not helping. Would anyone be interested in helping a newbie out with a frustrating problem? Code: Reservations Page - function SubmitReservationForm() {. . . .
Reporting & Analytics | | jenny05
ResLink = "http://www.bookingengine.com/res/vn4/checka.aspx?month=" + Month + "&day=" + Day + "&year=" + Year + "&nights=" + Nights + "&rooms=" + Rooms + "&adults=" + Adults + "&children=" + Children + "&B1=Check+Availability&hotelid=xxxx"
pageTracker._link(ResLink);
return true;
} On Every page: Any thoughts would be appreciated! I believe the problem is pageTracker._link(ResLink); but I'm clueless on fixing it.1