Google de-indexed a page on my site
-
I have a site which is around 9 months old. For most search terms we rank fine (including top 3 rankings for competitive terms).
Recently one of our pages has been fluctuating wildly in the rankings and has now disappeared altogether from the rankings for over 1 week.
As a test I added a similar page to one of my other sites and it ranks fine.
I've checked webmaster tools and there is nothing of note there.
I'm not really sure what to do at this stage. Any advice would me much appreciated!
-
Another thing which is weird:
If I google "site:medexpress.co.uk" the page /clinics/erectile-dysfunction/viagra appears.
If I google "site:medexpress.co.uk viagra" that page no longer appears!
I could see why my page would have maybe dropped in the rankings but to go from a rank of around 30-70 for most of the keywords for this page to dropping off the index points to something more extraordinary. Its been like this for almost two weeks and I'm considering maybe changing the URL (as I mentioned other long-tail optimized blog pages are now starting to rank so it appears to be just this page).
Is it possible this page has been moved to the supplemental index for some reason?
-
Hi,
The domain actually has plenty of links and that page has two very high quality backlinks. The Moz tool for some reason is missing almost all the backlinks. If you use AHREFS it works much better (remembering to use www as the prefix for the domain).
The domain authority is 49 which is much higher than the bulk of sites on there and higher than the site in position number #1 which has somehow managed to rank with almost no backlinks (it has less than 20) or any quality content.
Whats even weirded I added a page to my other site www.centraltravelclinic.co.uk and it now outranks my main site even though it has less backlinks/relevant content.
There is even a page in my blog section which is now ranking as well.
I'm not sure but it seems as if there is some penalty against this one page...or something has gone wrong on the search index and it has been temporarily removed for whatever reason.
Regards,
Dwayne
-
Hi Everett,
I agree 100% the domain itself has a great name, the lack of domain authority or links undoubtably has taken its toll surprised it ranks for anything the honest without any authority.
A content marketing campaign with high quality content covering the topics he discussed like law, medical care and including tools for the end-user would make it extremely brand worthy.
I think the best way to go about it would be to start a six-month campaign and do some very aggressive work on site.
You have some great advice.
Sincerely,
Thomas
-
Thank you Thomas,
I did have a look at the site and came to the conclusion that it had relatively no domain authority or page/URL-level authority from quality backlinks. The page had no links, and the domain only had a couple, neither of them great. As you mention, this industry is very competitive. It is one of the most competitive niches online.
My recommendation was to embark on a content marketing campaign, possibly one that highlights medical care / law / coverage disparities between countries. The domain itself is very brandable, and if they were to latch onto a hot-topic issue in the right way they could get quoted as experts in that industry by major news outlets, or at least some decent blogs. Meanwhile, steady posting about the lindustry on the blog, occasional white papers or studies created by the company about the the industry... will help build their body of content and present their expertise on the topic. Any tool (calculators, price comparison charts, etc...) would also help. I also mentioned a recommended minimum budget for content creation and paid promotion of it over the next six months.
-
Hi Everett,
There is a good reason for him not not actually posting URL for keywords wants list for.
I think Deelo555 should private message you the information he sent me. They are keywords that are commonly thought of negatively is all I will say.
Deelo555 please send Everett what you sent me.
All the best,
Thomas
-
Deelo555 We'll need more information to be of much help here. Can you post the site and/or the keyword? If not, this is probably going to have to be assisted by private message with someone.
I'd look for over-optimized anchor text or spammy links going into that page just to make sure. From there I would look into whether the content on the page "should" rank for the keyword. In other words, does it answer the query or give the searcher what they are looking for? After that I would move on to general user experience. Does the site look good, trustworthy, authoritative...
Follow that path and you'll probably uncover some things to improve. If not, let us know.
-
I replied to the private message I hope it is helpful.
-
Fluxing sometimes can mean Google is testing your site verse the other competitors for that keyword.
If Google is unable to determine what is the most enjoyed by the end-user so they will allow for you to fluctuate in the SERPS.
If people query your keyword find your site in the SERPS then immediately leave once they have landed on your website. That is called "Pogo sticking" Google is simply trying to find out whether or not you are the best fit for that keyword.
1st off if you could test the site some of the tools below
https://moz.com/researchtools/crawl-test
http://deepcrawl.co.uk/ (Amazing tool)
http://www.screamingfrog.co.uk/seo-spider/ ( everyone should have a copy I recommend the paid but you can crawl 500 pages for free using SF free addition)
You want to be see what Google bot can see your site can do that using
http://www.feedthebot.com/tools/
Check your Robots.txt using
http://www.internetmarketingninjas.com/seo-tools/robots-txt-generator/ ( this will pull the file sometimes there are more than 1 it does happen)
make sure that if you're using WordPress or other similar CMS is that Google bot is not being blocked from seeing J query
The reason for this is Google cannot see the site as it might be shown to the end user therefore they would be less likely to come back & index
https://www.authoritydev.com/dont-block-jquery-from-googlebot/
once we have completed eliminated and chance of robots.txt or no follow / no index then you will want to look at your entire website Very thoroughly.
I do not know how old your domain is could you share its age?
what is your domain authority? what is the page authority of pages not being indexed?
we need to look at all of this before we can render a verdict.
If you're uncomfortable sharing your URL publicly you're welcome to send it to me privately.
what type of URLs are pointing (if any) Internal or external are pointing at your pages that are not indexing.
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting a duplicate page NOT in Google‘s index pass link juice? (External links not showing in search console)
Hello! We have a powerful page that has been selected by Google as a duplicate page of another page on the site. The duplicate is not indexed by Google, and the referring domains pointing towards that page aren’t recognized by Google in the search console (when looking at the links report). My question is - if we 301 redirect the duplicate page towards the one that Google has selected as canonical, will the link juice be passed to the new page? Thanks!
Intermediate & Advanced SEO | | Lewald10 -
301 from old site to new one , Should I point to home page or sub category page ?
Hey Seo Experts, I have a small website ranking for few terms like cabinets sale, buy etc . However what i have now decided is to launch a New website with more different products like living room furniture, wardrobes etc . Out of all these categories on new website Cabinets is one of the SubCategory . Now I do not want to have 2 websites . So wanted to 301 from small cabinets website to newly created website. Some of the doubts I have at the moment is ? 1 Should I REDIRECT 301 to sub category (i,e cabinets) which is purely related to Cabinets or Do a Redirect to HOME PAGE . As I also need more Authority to home page as well , as this is relatively new website ? 2 Second question related to this. If you have multiple sub domains does it divide the total authority & TF.Or it is just Ok to have multiple Sub domains if needed ? Any advice appreciated !! Thanks .
Intermediate & Advanced SEO | | aus00070 -
Google is not indexing an updated website
We just relaunched a website that has 5 years old, we maintain all the old URLs and articles but for some reason google is not picking up the new website https://www.navisyachts.com. In Google Webmaster Tools we can see the sitemap with over 1000 pages submitted but shows nothing as indexed. The site is loosing traffic rapidly and positions, from the SEO side all looks fine for me. What can be wrong? I’ll appreciate any help. The new website is built over Joomla 3.4, we have it here at MOZ and other than some minor details it doesn't show that something can be wrong with the website. Thank you.
Intermediate & Advanced SEO | | FWC_SEO0 -
Google favoring old site over new site...
Hi, I started a new site for a client: www.berenjifamilylaw.com. His old site: www.bestfamilylawattorney.com was too loaded up with bad links. Here's the weird part: when you Google: "Los Angeles divorce lawyer" you see the old site come up on the 21st page, but Google doesn't even show the new site (even though it is indexed). It's been about 2 weeks now and no change. Has anyone experienced something like this? If so, what did you do (if anything). Also, I did NOT do a 301 redirect from old to new b/c of spammy links. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
How to make Google index your site? (Blocked with robots.txt for a long time)
The problem is the for the long time we had a website m.imones.lt but it was blocked with robots.txt.
Intermediate & Advanced SEO | | FCRMediaLietuva
But after a long time we want Google to index it. We unblocked it 1 week or 8 days ago. But Google still does not recognize it. I type site:m.imones.lt and it says it is still blocked with robots.txt What should be the process to make Google crawl this mobile version faster? Thanks!0 -
Google and PDF indexing
It was recently brought to my attention that one of the PDFs on our site wasn't showing up when looking for a particular phrase within the document. The user was trying to search only within our site. Once I removed the site restriction - I noticed that there was another site using the exact same PDF. It appears Google is indexing that PDF but not ours. The name, title, and content are the same. Is there any way to get around this? I find it interesting as we use GSA and within GSA it shows up for the phrase. I have to imagine Google is saying that it already has the PDF and therefore is ignoring our PDF. Any tricks to get around this? BTW - both sites rightfully should have the PDF. One is a client site and they are allowed to host the PDFs created for them. However, I'd like Mathematica to also be listed. Query: no site restriction (notice: Teach for america comes up #1 and Mathematica is not listed). https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#q=HSAC_final_rpt_9_2013.pdf+"Teach+charlotte"+filetype:pdf&as_qdr=all&filter=0 Query: site restriction (notice that it doesn't find the phrase and redirects to any of the words) https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#as_qdr=all&q="Teach+charlotte"+site:www.mathematica-mpr.com+filetype:pdf
Intermediate & Advanced SEO | | jpfleiderer0 -
Can links indexed by google "link:" be bad? or this is like a good example by google
Can links indexed by google "link:" be bad? Or this is like a good example shown by google. We are cleaning our links from Penguin and dont know what to do with these ones. Some of them does not look quality.
Intermediate & Advanced SEO | | bele0 -
Will pages irrelevant to a site's core content dilute SEO value of core pages?
We have a website with around 40 product pages. We also have around 300 pages with individual ingredients used for the products and on top of that we have some 400 pages of individual retailers which stock the products. Ingredient pages have same basic short info about the ingredients and the retail pages just have the retailer name, adress and content details. Question is, should I add noindex to all the ingredient and or retailer pages so that the focus is entirely on the product pages? Thanks for you help!
Intermediate & Advanced SEO | | ArchMedia0