Social Impacts on SEO? How to Do this?
-
I'm new in SEO and heard by one of my friend that social signals are important for SEO of a website. If people have shared a website's url on their twitter, then it will automatically get rank in google. Is that true and how google sees this social sharing? and how can I do this for my website?
-
Hi,
Social signals does affects rankings in long time period, if real people talks about your brand and your website, shares them it's good for you. But don't waste your time and money with buying social signals.
-
And here's the link to rpaiva's question from last week - http://moz.com/community/q/does-social-media-hold-value-with-seo-if-so-then-how
Christy
-
Hey!!!
I asked a similar question a week ago and a Director at Moz reached out to me and provided me this excellent explanation on the effects of social on SEO.
http://www.slideshare.net/jennifersablelopez/social-medias-influence-on-search-going-beyond-rankings.
Hopefully this helps you bud!
-
firstly that is not quite true. If something is shared on twitter it will not automatically rank in Google, as Google won't use Twitter as a signal, as Twitter can cut off their service at any point (http://www.brafton.com/news/qa-with-matt-cutts-at-ses-san-francisco-social-reputability-for-seo-traffic-cannibalization-and-the-promise-of-transparency-from-google)
Posting on G+ might be different as it will tell google about the new page, however so long as your page is in the sitemap and Google can crawl your site, this is still the best way to initially get a page to rank.
Improving a page rank is a different question to getting a page rank.
Search metrics among other great sites reveal correlations that sites that rank well have (http://www.searchmetrics.com/en/knowledge-base/ranking-factors/) but this isn't a check list and just because you do them all, doesn't mean you will rank highly. Moz has one too http://moz.com/search-ranking-factors
Both of them state that pages that have more +1s tend to rank better, and while this might be the case, they usually also have great content, high DA, large user base etc
Search engine land did a great article on social ranking factors (http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389 - bit old but still relevant).
So in answer to your question - does posting a link on twitter help it rank - Nope and does it improve rankings, probably not.
-
Hi,
Short answer is that Social signals are not used for rankings at all. (if you think about it it make sense since you can fake those like there is no tomorrow).
Read more on this at: http://searchengineland.com/googles-matt-cutts-facebook-twitter-pages-are-treated-like-any-other-web-page-on-the-internet-182370
On the other hand, if you do have a large exposure / visibility on social networks, a real one - not faked - with real users and real interaction chances are high that people will share, quote and link to you and that will impact your SEO efforts. I would not focus on social just to get SEO advantages though as it will prove to be a negative ROI.
Related with your last statement - it's true that once you +1 or share on Google plus or twiter for example an URL chances are high that you will get indexed faster - note that there is a distinction between getting indexed and getting ranked. Google bot will find your domain / url faster, it will crawl and index it but that doesn't mean you will rank, rank well or get any boosts in rankings - you are just in the index.
Hope it helps.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International Domains for SEO
My company is international and we have websites for each country with Country Code Top Level Domains (ccTLD). I am in the US and I am seeing that other countries such as Costa Rica and Germany are ranking above us in search results. I thought Google automatically geo-targeted users by default and therefore I should only get .com or US results. Any idea why other countries would rank above our site?
Intermediate & Advanced SEO | | fastlaneus0 -
SEO Monthly Strategy
Out of curiosity, do any Mozzers use a monthly spreadsheet style SEO strategy that is set on a daily basis like this: Day 1 - purchase/write 3 articles
Intermediate & Advanced SEO | | fertilefrog
Day 2 - comment on 5 blogs
Day 3 - upload article 1
Day 4 - directory submissions
Day 5 - blog promotion
Day 6 - etc..... If so, do you find this to be the most effective way of working, with this rigid structure?0 -
Suggestions for a SEO Review
I think it would be beneficial to have a third party seo review of the network of sites my team and I manage and was wondering if any of you had suggestions for what sort of tests should be done or that we should expect to see done during one of these reviews. We are a small team who has varying seo experience and have been working hard to make improvements to our sites in the past year. Most of our sites have been completely overhauled in the last 12-16 months and seo work that had not been done in the past has been setup, along with some corrections that may have been harming seo. We believe we are on the right track and have learned a good amount about seo in that time, but it would be nice to have some "expert" feedback outside of our office to get a clearer picture on anything we may be missing or some suggested improvements. A sort of double check on the work we have done.
Intermediate & Advanced SEO | | unikey0 -
SEO Problem with PowerPoint to PDF?
Can anyone think of any reasons why it would be a bad idea to use PowerPoint to create documents and then convert them to PDFs? Do you think this could cause any crawling issues for Google?
Intermediate & Advanced SEO | | BlueLinkERP0 -
Frames and SEO
In the old days frames were a problem because they could end up being orphaned pages that get indexed and appear in the SERPS but had to navigation so they were useless. Are frames still a problem with Google and if so what are the suggested solutions?
Intermediate & Advanced SEO | | siteoptimized0 -
How to create SEO budget?
If I see the site which has 8,000 links from unique domains (RDD in Market Samurai). How much could it cost to build such amount of links? How long does it take? What SEO budget will be based on these data?
Intermediate & Advanced SEO | | rboychuk0 -
Dynamic SEO resources
Hi everyone, Could any of you recommend a good resource to learn about dynamic SEO? Thanks very much, Diana
Intermediate & Advanced SEO | | Diana.varbanescu0 -
What are the most underrated SEO tactics?
Looking over the discussion of underrated SEO tactics at http://sphinn.com/story/178993/ , I'm curious if folks here have any favorite SEO tactics that they feel are ignored, underrated, or somehow not appreciated by the community at large. Any thoughts? Among the tactics listed in the Sphinn post: Blog commenting Analytics to identify low-hanging keyword fruit Getting your site set up properly at the server level Unique and relevant imagery Internal links Google Place page optimization Several more... Any others that should be included? I'd personally add segmenting your keyword traffic into trademark (those that mention your brand name) versus non-trademark segments for more thorough analysis.
Intermediate & Advanced SEO | | jcolman2