Errors in my coding how significant is this regarding rankings ?

[WhitbyHolidayCottages]

I posted a question on here yesterday about the homepage asking for advice regarding the content and then was told by two people were very helpful bbut moved over comment not on content  but to  say taht the major problem was that the coding on my website basically has too many errors which would result in me receiving lower rankings in the search engines. I realise this website is old-fashioned Dreamweaver template which was constructed several years ago which I've updated and I'm certainly not a professional, but I watch my Google analytics and there doesn't seem to be any significant change in the stats from this time last year.

This is the site http://www.endeavourcottage.co.uk/

I realise the site is old format and has been around for several years it's just from customer feedback they seem to think it looks okay for the products old cottages but I guess technically it's not the best now.

I have run a test using Silktide Nibbler - a free online service that gives you a good complete overview of your website with an overall score. And it did give my website an overall good score but did point out errors in the coding but when I checked some of my competitors near the top of Google for the short tail keywords some of them also have errors in their coding, very similar to my own error score.. I then went to Google Webmaster tools and there were no warning messages.

So the big question is how important are these errors scores when it appears that most of the top competition also are in the same situation?

I think it's quite possible I could do with a redesign using responsive design

Best Alan

[CommT]

H tags are also how people with screen readers often navigate. Not including them is making your site even harder for someone using such a device than it needs to be. Screen readers read out all the text on a site, navigation, links etc (all super fast). Many people using screen readers will navigate by heading tags because it's easier to get to the content.

[WhitbyHolidayCottages]

Yes that's exactly what I'm looking for is much competitive advantage is possible.

I totally understand you've got to get a good person for the web design and coding but I do have such a person and I spoke to them today

.
182 pages and been placed on the site map for the site and Google as index 158 of these, with the majority are articles about the location which I've written and they are not duplicate content I want to keep them online obviously. I will have the property pages redesigned first. The only thing I'm a little bit lacking in understanding is that I do use the basic H1, H2H H3 tags in all my articles including the homepage I've just at the HTML so I don't think I'm doing too much wrong in that direction hopefully.

The site does come up with coding errors how important they are and not sure I run the same test on the competition which is at the very top of Google for most of the short tail keywords and they also came up with a very similar amount of errors most of which unfortunately don't really understand.

I'm following suit with you I will pay to have overall  regarding coding and design is definitely worth the money.

[EGOL]

So the big question is how important are these errors scores when it appears that most of the top competition also are in the same situation?

My response to this is a question.   Are you looking for the competitive advantage?

Nobody knows exactly how Google or any other search engine assesses the code on a page.

I personally hold the belief that my use of

,

and

are valuable for informing search engines about the main, second, and tertiary topics of importance on my webpage.   That is what I believe and I make a planned effort to present the hierarchy of my document's topics in a way that is marked with <h>designations.  So, on that basis alone I would be doing major work on your website because there are hundreds of <h>tags in the code of every page on your website.  <h>has been used as formatting instead of marking the important elements of each page.

You agree that you want a responsive site and that involves working in the code.  That makes a good time to improve other parts of the code and the design as well.

Finally, you want a site that is quick to deliver and easy for browsers to render properly.  For that reason you want code that is as light and as simple as possible.  All the more reason to have the site recoded.

I am not a code evangelist.  My site isn't perfect.  But, I am just saying that if I was the owner of your site, I would want the site recoded from scrach to be as light and as simple as possible.    At this moment, I am paying someone to completely redo my main site to improve elements that are less motivating to me that what I see in your code.  So, I have put my money where my mouth is on this.

One risk that you have in getting the site recoded is that you could hire someone who will not do the job properly or well.  So, it is really important to get the right person to do the job or learn all that is needed to do it right and well yourself.</h></h></h>