Who to outreach from?
-
Hey guys,
I hope you can all help settle an office debate?
When doing outreach for a client who do you send it from and why? I don't want to bias the answers so not going to go into much detail at this stage but I guess there are 3 possibilities (happy to hear others though):
- From an individual with an agency email address
- From an individual with a client email address
- From a persona (fictional third party)
It would be great to hear your thoughts on where you send outreach emails from and why.
Thanks!!
-
Thanks for your input. So far it looks like people are in agreement that outreaching from the client is the 'best' way.
-
I agree with Andy on this one.
Something else to think about is people want to talk to a decision maker. Well, an agency is not the decision maker at the company. At times when this is relevant, it helps to have a @mycompanydomain.com email address as to be taken seriously.
Thanks,
-
I will wait and see what your opinion is from an agency point of view and see if it differs. Be interesting to see - but from client side I would always push the agency to use my domain name emails.
-
Thanks Andy, that is great. I'll leave my thoughts until the end so I don't bias the following answers but appreciate you taking the time to give me your opinion.
-
Hi
When we have used agencies in the past, we have always created some at the agency (we shall call him John smith) his own email with our domain so john.smith@mycompanydomain.com
Just seems more professional and the person on the other ends thinks that the person works for the company and not an agency. Some manufacturer websites will only deal with peoples who's emails end with @mycompanydomain.com but I know some companies re reluctant to give out email address to none staff.
If the client gives you the opportunity to have the email address use it, at the end of the day your trying to grow your clients brand and not your own.
Thanks
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Outreach for backlinks
What are some of the best ways to reach out for back links? The goal is to get a link from their website to our root or an anchored text but what are some techniques and options to consider to make it beneficial for both parties?
Link Building | | Cfarcher0 -
Best inexpensive email outreach program
Hello, What's an inexpensive, easy-to-use email outreach program for link building? Thanks
Link Building | | BobGW0 -
Community Discussion: How is Your Brand Scaling Effective Email Outreach?
Recently, I wrote a Moz post on what I think comprises effective online marketing outreach via email: Why You Should Steal My Daughter's Playbook for Effective Email Outreach Though I'm by no means an outreach expert, it's a topic I do feel qualified to talk about, owing to having worked with numerous PR/Outreach folks, seeing what works and what does not, and because of my experience working for and with Fortune 25s in a sales, outreach capacity. I'm wondering... What's the biggest challenge you've faced with regard to outreach? How are you addressing it? What's the No. 1 tactic you've used to attain success in email outreach? RS
Link Building | | ronell-smith3 -
Outreach, Relationships and Link Development
We are a small inbound marketing team working in a very competitive industry with sites across the globe. We work very hard on our content marketing and social media and find that we are lacking manpower when it comes to outreach to third party sites and industry leaders... We were thinking of hiring a number of freelance marketers (individuals not agencies) to help us with this task. Does anyone have any experience with similar issues? Have you worked with freelancer marketers or agencies globally? Any recommendations would be appreciated.
Link Building | | aohostmaster0 -
Non-profit link outreach with limited resources
Our competitive metrics are good but we need to increase our linking root domains to beat our competitors and climb a few critical positions in the SERPs. We have drawn up a link-building strategy based on Moz's very helpful guide, and begun trying outreach. We're a non-profit and the content we are pushing is blog content like this, in-depth articles like this (which, incidentally, do well in search), and we're also going to start creating more infographics and other types of content to try to generate some traction that way. However, based on the success of the campaign so far, it seems unlikely we'll acquire links at the rate we need to in order to keep up with our competitors, particularly given that we only have three people who can spend time on this (at a total of around 1.5 days per week). Clearly this is something we need to persevere with and integrate into our normal content cycle, but I can't see us picking up more than a dozen or so links a year unless something unexpectedly goes viral! It seems like link outreach is so common that it's very hard even to get link targets to engage with you on social media. People just see it as spam. It would be interesting to hear what other people have done successfully to help us figure our what a realistic approach to link building looks like.
Link Building | | SOS_Children0 -
Help with outreach emails for content marketing
Hello, Could I get some feedback on how to make a good outreach email? I'm using buzzstream and Rand's awesome whiteboard friday. Here's what I've put together: Hi [first name] have you seen this [our niche] article? Paragraph 1 (short paragraph) comments on what the person is involved in, and ask them how these things are going Paragraph 2 (short paragraph) talks about how I've shared and retweeted their recent important posts. Paragraph 3 (short paragraph) Asks if they would link to our article. This niche article is really useful and needed to these people. Paragraph 4 (short paragraph) I'm not sure how to reasearch and put something interesting here. [my name] co-owner [our website]
Link Building | | BobGW0 -
Do you have PA and DA minimums for link building outreach?
Hi all! I'm putting together a list of sites I want to attack for link building. I'm looking at my competitors while also seeking specific sites I know would work well to link to us. My question is, since this is very time-consuming, do you have a minimum PA and/or DA that you require in order to perform manual link-building outreach. For example, if a site has a DA below X and PA below X, what would X have to be for you to not consider it worth your time. I'm just trying to gauge where my efforts will be best spent and trying to get some benchmarks. Thanks!
Link Building | | Kibin0