Changing Title Tags once Indexed and positioned?
-
Hello,
Would it be wise to change title tags on a page that is optimized and ranked already in google? These are sports pages, and the teams we are targeting are now in the playoffs so we wanted to insert that into our Title?
Thanks!!
-
I think if the query of people in this period are about playoff, is better the you modify the title and a little content too of the page. it can be onìy better for the index
Maurizio
-
If you want to rank for the new term then do it. This is what it is for.
If you have a title of ABC and you change it to ABC XYZ
You may not rank quite as well for ABC anymore but you will rank for XYZ and ABC XYZ.
It is shown that the first word of your tile carries more weight then the second and so on, it is also shown that a title has so much power that is split between the terms. In other words if you are a only child you will inherit all your parents wealth, but if you have many brothers and sisters you will only get a fraction of that wealth. so the shorter yopur title the more credit each word will get.
-
Yes you can change Titles even though they are ranking but it will depend on many things If you will lose your rankings after that or not.
1. If your site is ranking well it might be because of your site's overall authority & in that case your site might not lose rankings. I would suggest make minor change don't change the whole thing.
2. If your site is ranking just because of titles & a bit of links then changing titles may lose rankings for those keywords which are utilised in current titles.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No index, or no index no follow?
Wondering if I could garner some views on this issue please. I'm about to add an affiliate store to a website I own, the site has a couple of pages of unique content (blogs, articles, advice etc on home improvement - all written by my team). Obviously, the affiliate store will not be unique content, it will be made using the datafeeds from cj.com et al, and so I don't want to get any duplicate content type penalties from Google for this store. Should I add a no index to the pages and allow the bots to still crawl them, or should I add no index and no follow? Ideally I would like to get the affiliate store category pages indexed as they will be a mixture of lots of different merchants and be fairly unique. Can Google still mark the site down for duplicate content if it can crawl it, even if it is noindex? Thanks, Carl
On-Page Optimization | | Grumpy_Carl0 -
Properly changing title, URL and content for new keywords without harming other rankings.
Hello - We are looking to try to bring up some keywords in the SERPs that we are currently ranking fairly low for. We sell Christening clothing for children and people will use both Christening and Baptism to search for the same thing. We currently rank very high for Christening (#1 on Google for certain combinations) but we are fairly low on Baptism.
On-Page Optimization | | BabyBeauBelle
I am trying to figure out the best way to start getting Baptism up by changing some title, URL and content pages to include more Baptism keywords. My concern is messing with the existing because we rank so well for Christening. Since we are ecommerce we can vary this quite a bit on our products, but again I'm nervous to do so fearing changing the wrong things, too many products etc and in the process of trying to raise one set of keywords (baptism) we harm the other set (christening).
Any advice would be appreciated!0 -
Why Isnt My New Article Indexed?
I posted this article last night: http://www.londontri.com/325/tomtom-runner-gps-watch-review It didn't appear in Google's index this morning despite me pointing a few high quality links to it (not keyword optimized links, just links from high quality forum posts) On closer examination I thought that the problem could be due to a keyword stuffing penalty so I have made sure that I am not repeating too many words/word combinations using a keyword density checker but the article is still not indexed. Any ideas what could be going on?
On-Page Optimization | | ross88guy0 -
Is Google indexing something I can't see on my page title?
When I do a search for my businesses website (colourpages.com) it returns a listing which is great but the title tag includes Hull Colour Pages which is our old brand name - we changed to colourpages.com 2 years ago yet Hull Colour Pages is still pulling through on the title tag. I have checked the source and it's as follows: <title>Plumbers in Hull - Reviews - colourpages.com</title> I have attached a photo which shows the issue - http://imgur.com/Cva3001 Is Google indexing it from old history that is no longer visible or am I missing something? Cva3001
On-Page Optimization | | colourpages0 -
Are there any SEO benefits changing the default home page filename (index.htm) to a keyword rich filename
II'm a newbie. I have a website using the default home page filename: index.htm. I have total control over the web server. I was wondering whether I can get any SEO improvements for my main keyword if I change the default filename with a filename that contains the main keyword, like our-main-product.htm (doing the 301 redirect and changing the server search order, of course)?
On-Page Optimization | | Grafimart0 -
Will Google re-index the page if content is changed/improved?
Hello,
On-Page Optimization | | wickedsunny1
i have a little question, it seems most of my posts which are 3 years old or even more, all have almost same type of 2-3 lines of text at post starting and then images roundups etc.
which recently stopped getting any traffic from google. Probably becuase of lack in text etc.
So if i now edit those old pages, will they be reindexed in google with this new content/data?
thanks in advance.
cheers0 -
Alt tagging photos.
Here is the background. My wife has a website selling childrens clothing. All the basics of this webshop is through a company that have some 300 other sites. 2-4 times a year arond 100 products have to be added to the shop. Pictures are of course highly important. Some pictures are supplied by producer of clothes some we have to take ourself. Pictures supplied by producer is not tagged. When we are adding a product; avail sizes,prices, product description, which folder it is to be shown in etc is added. Pictures are added but there is no functionality for adding alt tag to the pictures. Is there any way i can incorporate the tag into the picture file eg .jpg before its added here or is it impossible is this impossible ? Thanks for all help. Dan
On-Page Optimization | | danlae0 -
Getting pages indexed by Google
Hi SEOMoz, I relaunched a site back in February of this year (www.uniquip.com) with about 1 million URL's. Right now I'm seeing that Google is not going past 110k indexed URL's (based on sitemaps). Do you have any tips on what I can do to make the site more likeable by Google and get more indexed URL's? All the the part pages can be browsed to by going to: http://www.uniquip.com/product-line-card/suppliers/sw-a/p-1 I've tried to make the content as unique as possible by adding random testimonials and random "related part numbers" see here: http://www.uniquip.com/id/246172/electronic-components/infineon/microcontrollers-mcu/sabc161pilfca Do I need to wait more time and be more patient with Google? It just seems like I'm only getting a few thousand URL's per day at the most. Would it help me if I implemented a breadcrumb on all part pages? Thanks, -Carlos
On-Page Optimization | | caneja0