Google Analtyics during site redesign
-
Hi,
We will be launching a new redesign for our website. There will be new URLs and navigation and almost everything (except for static pages like about and contact) will be different.
The overwhelming opinion seems to say that it's important to keep the same Google Analytics profile. How can we compare the past URLs to the new ones if they are completely different.
Does anyone have any experience in this? Did you create any segmentation?
Thanks
-
Amelia,
I like the content grouping idea. That's what I call thinking out of the box!
-
We redesigned two websites, moved one to a new domain... And kept the same analytics accounts for both sites. To see the same page across two urls (old and new) I use content grouping in GA. It won't let you compare one with the other, but it does show a continuation of traffic (and other metrics) for a particular piece of content.
Using page titles can work so long as they stay the same (ours didn't, so this wouldn't work for us).
To compare, you can simply use the advanced filters to filter out just the urls you wish to compare.
After a while though, you probably won't be comparing much with the old version, especially if there is no chance of you reverting back to it.
Hope this helps?
Amelia
-
Hey Matt,
Thanks for the answer, do you think advanced segmentation would make it more clear?
-
Interesting, I wonder if there will be anything else that you can't view in a few more months...
-
Hi - Great question sure to get everyone thinking - I have worked on projects where it has been necessary to compare old URLs to new even though they were completely different. The one thing however that was the same was the page titles - there was data collected on the old URLs and the new URLs for this. It was easy to go to Behaviour > Site Content > All Pages and set the secondary dimension to page titles and click on the page title column to order by page title. This will place URLs with the same page title next to each other. You can then download in csv for further analysis/comparison. However the one thing that this relies upon is not changing your page titles....
Hope this helps!
-
My company relaunched our website about 10 days ago. We kept the same Google Analytics profile and I can still see past URL's and data. I just took a peek back at June 2014.
I have noticed I am unable to go back and review site speed and user experience. It only shows reports for the new pages.
It looks to me as if it is just a matter of sorting by an past period. Just one experience!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Track buttons in Google Tag Manager
Hi! First question: I am wondering if it's possible to track two buttons with the same code in Google Tag Manager without changing the code? There are different page URL's.. Second one: My tags are displayed in Google Analytics as 'events'. When I put the events in 'goals', the number of times it fired differs from my events. Someone who can help me with this issue?
Reporting & Analytics | | conversal0 -
Google Analytics / Facebook UTM
Hello, I have a quick question. I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc. Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc? Kind Regards, James
Reporting & Analytics | | SO_UK0 -
Link Activity to site keeps decreasing
Recently I have started seeing daily declines in the total inbound links to my site. 4 of my top 5 sources are all experiencing pretty significant declines and in fact, Pinterest has declined from a high of 16,295 links in Nov '15 to a current number that is 8,479 on 1/6/16. Any ideas on what could be causing these declines? I did upload a new sitemap in Nov, could this be the cause?
Reporting & Analytics | | ctripp10100 -
Some goal conversion in Google analytics showing under referral
Yesterday I have created Google analytics account for a new website but few goal conversions comes from payment gateway site (paypal.com, epdq.co.uk) and showing under referral. How to fix this issue so I can know the real source of Goal conversion. *Note - utm_nooverride=1 on thank you page applied, payment gateway URL is already placed in Referral Exclusion List. So please don't suggest either of them. Thanks
Reporting & Analytics | | Alick3000 -
Localhost:4444 Showing Up in Google Analytics
Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!
Reporting & Analytics | | Robert-B0 -
What is this referrer site?
Hi Guys....i keep seeing this in my analytics..can someone tell me what it is? 146w.bay146.mail.live.com thanks for your time
Reporting & Analytics | | nomad-2023230 -
Google Docs Paranoia
Recently, there has been a lot of great information on SEOmoz about using Google Apps, Docs, etc. However, I suffer from Google paranoia (the fear that Google can see what's going on in my Google products). Is this fear unreasonable? Should I be concerned about using Google Apps, docs, analytics, etc. for SEO data (including keyword position tracking, back link analysis, etc)?
Reporting & Analytics | | Gyi0 -
Setting up Google Analytic Goals to a 3rd Party Site
I recently received help on a question I asked on SEOmoz but need additional clarification. I am trying to set up goals in Google Analytics for people who click on a “purchase botton” which sends them to PayPal. I created a Thank You page and tried to get PayPal to redirect to it, however, our customers only get to our site’s 404 page. Here is what I’ve done so far: Went into my PayPal account and turned the “Auto Return” to ‘on’ Under website payment preferences, I added the following URL http://www.teecycle.org/thank-youutm_nooverride1. (I formatted the URL this way because the person who provided me with help recommended using the format ?UTM_nooverride=1. However, our CMS system won’t allow “?” or “=”)
Reporting & Analytics | | EricVallee340