Best way to structure urls wordpress and Yoast?
-
I am using Wordpress and Yoast. I have Parent pages and child pages. Yoast recommends you have the keyword in the url.
For the parent page I have the city name in the url. Question is, should the child pages also have the city name in the url or would that be considered keyword stuffing?
Here is the current structure.
http://forestparkdental.info/st-louis-dental-services/restorative-dentistry/inlays-and-onlays
So didn't know if should have the end of that url as /restorative-dentistry-st-louis /inlays-and-onlays-st louis
since those are separate pages and Yoast and Moz plugin doesn't give you the Green light in in all areas unless you do it like this?
Thanks Scott
-
Yes.
-
Thanks Donna, I just mean like having a title instead of a actual page so it was not clickable which would shorten the url like General Dentistry, Cosmetic Dentistry etc... but wanted those as pages so just going to keep them now.
So even though MOZ made give a grade of B for the page since the city will not be in the URL your saying Google should still see it from the parent item...
Thanks for your input
-
Don't understand what you mean by a "dead link with # symbol".
Regardless, I misspoke. What you have with your current structure is NOT overkill. (I was looking at the line below, what you were considering as an alternative, when commenting.)
You only have "st-louis" once in your current structure. I say leave it as is and don't incorporate the city name again in subfolders and file names.
You should include St. Louis in the page copy and meta data and, from your example above, I can see you're doing that. You're on the right path.
-
Ok so would you suggest just using a dead link with # symobol in Wordpress for Dental Services and then also for the sub categories to shorten the link?
Referring to the dental services tab here http://forestparkdental.info/
Otherwise you get a long url but we also want to shoot for those sub categories as pages for keyword targeting?
Thanks for the help
-
Hi Scott,
It's confusing isn't it. I think the way you have it set up now is overkill. Of course every search engine is different, but certainly Google is smart enough to know that if you have "st louis" in the directory name, you don't also need to use it in the file name. Also, shorter is better. It's easier to remember and more impactful.
The green lights signify conformance to guidelines only, not rules that must be followed.
Hope that helps.
Donna
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to switch from URL based navigation to Ajax, 1000's of URLs gone
Hi everyone, We have thousands of urls generated by numerous products filters on our ecommerce site, eg./category1/category11/brand/color-red/size-xl+xxl/price-cheap/in-stock/. We are thinking of moving these filters to ajax in order to offer a better user experience and get rid of these useless urls. In your opinion, what is the best way to deal with this huge move ? leave the existing URLs respond as before : as they will disappear from our sitemap (they won't be linked anymore), I imagine robots will someday consider them as obsolete ? redirect permanent (301) to the closest existing url mark them as gone (4xx) I'd vote for option 2. Bots will suddenly see thousands of 301, but this is reflecting what is really happening, right ? Do you think this could result in some penalty ? Thank you very much for your help. Jeremy
Intermediate & Advanced SEO | | JeremyICC0 -
Legal Client Wants to Change Domain Name... What's the best way to pass authority from old domain?
Hey Mozzers,
Intermediate & Advanced SEO | | WhiteboardCreations
I received a call on Friday from a 6 attorney law office who have been my client for a long time. They have an established brand/domain in their market which isn't very big, but has a lot of competition. 2 of the attorneys are leaving to start their own firm and they want to remove a letter from their name abbreviation, thus their domain name as well. So, the other partners want to change the domain to reflect this. They want to buy a EMD [city]lawyers.com for about $1,600 along with some others to protect their new brand and name. I have a good idea as to what I need to do, BUT would love to hear advice from the community for this type of drastic change. 301 redirects? New Google Analytics code or same just different profile? Webmasters verifications? Content from old site? Old domain forwarding or keep active for a little bit? Is not the time to get them an SSL? Also, what should I prepare them for in terms of website traffic expectations and Google authority drops or remains the same? I know their Moz DA/PA will drop to 1/1, but anything else to look out for? Thank you in advance!
Fellow Pro Member - Patrick1 -
Static looking URL - Best practices?
We are about to modify the structure of our dynamic URLs and I wonder what the latest and greatest is in terms of SEO-friendly dynamic URLs. Our thinking so far is to do something like: www.domain.com/products/state/city/first-search-parameter+second-parameter+third-parameter+any-additional-keywords that is, using + to separate search parameters and hyphens to separate words An example might be www.homes.com/listings/ca/san-francisco/single-family-home+3-bedrooms+2-bathrooms+swimming-pool-garden-wood-exterior I'm not an SEO expert so any help would be appreciated Thanks
Intermediate & Advanced SEO | | lln220 -
What is the best way to get anchor text cloud in line?
So I am working on a website, and it has been doing seo with keyword links for a a few years. The first branded terms comes in a 7% in 10th in the list on Ahefs. The keyword terms are upwards of 14%. What is the best way to get this back in line? It would take several months to build keyword branded terms to make any difference - but it is doable. I could try link removal, but less than 10% seem to actually get removed -- which won't make a difference. The disavow file doesn't really seem to do anything either. What are your suggestions?
Intermediate & Advanced SEO | | netviper0 -
Does having a trailing slash make a url different than the same url without the trailing slash?
Does having a trailing slash make a url different than the same url without the trailing slash? www.example.com/services Or www.example.com/services**/** Does Google consider these to be the same link or does Google treat them as different links?
Intermediate & Advanced SEO | | webestate0 -
URL structure + process for a large travel site
Hello, I am looking at the URL structure for a travel site that will want to optimise lots of locations to a wide variety of terms, so for example hotels in london
Intermediate & Advanced SEO | | onefinestay
hotels in kensington (which is in london)
five star hotels in kensington
etc I am keen to see if my thought process is correct as you see so many different URL techniques out there. Or am i overthinking it too much? Lets assume we make the page /london/ as our homepage. we would then logically link to /london/hotels to optimise specifically for 'london hotels' We then have two options in my mind for optimising for 'kensington hotels': Link to a page that keeps /london/hotels/ in its URL to maintain consistency ie A. /london/hotels/kensington or should we be linking to: B. /london/kensington/hotels/ (as it allows us to maintain a logical geo-landing page hierarchy) I feel A is good as the URL matches the search phrase 'hotels in kensington' matches the order of the search phrase, but it loses value if any links find these pages with 'kensington' in the anchor text, as they would not really strengthen the 'kensington' hub page. /london/kensington Ie: i land on the 'kensington hotels' page and want to see more about kensington, then i could go from /london/kensington/hotels
to
/london/kensington quite easily and logically in the breadcrumb. I feel B. is the best option for now.. Happy to I am only musing as i see some good sites that use option A, which effectively pushes the location (/kensington/ to the end of the URL for each additional niche sub page, ie /london/hotels/five-star-hotels/kensington/) Some of the bigger travel sites dont even use folder, they just go:
example.com/five-star-hotels-in-kensington/ Comments welcome!!! Thanks0 -
Wich is the best way to manage dup content in a intenational Portal?
We have a portal wich is only in spain and we started to internazionalized it to Argentina, Mexico and Colombia. Before we had a .com domain with content only for spain and now that domain is going to be global. so.. .com contains all the content and you can filter for country .es contains spanish content .com.ar contanis argenitian content Every thing is ok but the problem is that there is a content (online courses) that is in every country. What we thougt to do is: -online contect url canonical to .com domain -Geo content url canonical to .es, .com.ar domain (depending on the geo) Filters besidese .com and .es can give similar resoults we do not use canonical url or we will follow the rule above (if there is geo in .com filter then canonical to geo domain and if the filter is (online courses) then canonical to .com domain) What do you think about that? Thank you in advance.
Intermediate & Advanced SEO | | ofuente0 -
What's the best way to phase in a complete site redesign?
Our client is in the planning stages of a site redesign that includes moving platforms. The new site will be rolled out in different phases throughout a period of a year. They are planning to put the new site redesign on a subdomain (i.e. www2.website.com) during the roll out of the different phases while eventually switching the new site back over to the www domain once all the phases are complete. We’re afraid that having the new site on the www2 domain will hurt SEO. For example, if their first phase is rolling out a new system to customize a product design and this new design system is hosted on www2.website.com/customize, when a customer picks a product to customize they’ll be linked to www2.website.com/customize instead of the original www.website.com/customize. The old website will start to get phased out as more and more of the new website is completed and users will be directed to www2. Once the entire redesign is completed, the old platform can be removed and the new website moved back to the www subdomian. Is there a better way of rolling out a website redesign in phases and not have it hosted on a different subdomain?
Intermediate & Advanced SEO | | BlueAcorn0