Better link metrics, but lower rank??
-
Hello to all, new member here from Houston. I'm learning a lot! I've brought my site up some but my chief competitor is still at #1 position. I ran a full SERP report for my top keyword. My site appears to rank better on:
Page Authority…Domain Authority…MozRank…MozTrust...DmT/DmR…
Additionally, his on-page grade is F, mine is B!
So, it appears sheer bulk incoming links are really where it's at. He beats me, somewhat, at URL Link Counts, also on Followed External Links. The real difference appears to be External Links to This Domain: I have 65, he has somehow managed to get 3500…I think his webmaster has a local directory where everybody links to each other…I can't imagine how a small biz like this, in a fairly non-competitive industry, could get that many.
Anyway, thought I'd bring this up for comments/clarifications, if anyone has any---Also, is there a resource to understand these various parameters.
Thanks---
John in Houston
-
David, that link seems to be inactive---any other avenues to get that article?
John
-
Thank you--- I will read your article.
-
I would do a competitive link analysis to see where he is actually getting the links to his site, and how they are positioned in the linking platform. Manual link building can be extremely tedious, but it is ultimately a very powerful tool in getting Google to notice your site. Linking out to relevant sources and topics can help, as Google does not like to see sites that do not provide a larger resource to a user. We wrote an article on how to do a competitive link analysis. Might help you getting started.
For the reporting of F vs B, what tools are you using to analyze the date? Moz? If you are using the MOZ page grader, pay attention to what page you are actually grading, and for what keywords. The reports are helpful in pointing out errors, but can give a false positive in the event they are analyzing multiple pages for the same keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is the weekly rankings report often inaccurate?
Does anybody else notice that the Moz weekly rankings report are often inaccurate? Many times it says a keyword (or many keywords) fell out of the top 50, although when I manually check the keyword in a Google search, it still shows that those keywords are ranking in the top 10. I've done these manual searches with personalized search settings turned off, as well as from a completely unbiased computer. Why is this happening? Does anybody have any suggestions? Thank you!
Moz Pro | | jampaper0 -
Find out what keywords a site is ranking for
I want to find out what keywords a site is ranking for. In other words, I want to find out how Google is currently seeing a site. I've used Google KW tool - not very accurate when you simply type in the URL. Is there anything in SEOMoz I can use? New to this. thanks
Moz Pro | | goodge0 -
How to rank 1000s of subcategories [E-commerce]
Hi guys, I run an eCommerce store that has 1000s of subcategories, yes it's a lot but my niche requires that many. Using Traffic Travis, SEOmoz and other tools I can say that these are Easy/Very Easy to get ranked for. (Sounds good, but it's not that easy) If I'm honest my site has on site SEO done however I don't have unique content on each of the sub categories as it would take to much time, should I spend my time adding unique content to each one? I also need to increase page authority to my inner pages, how can I achieve this? My competitors on each subcategory are linking to there other subcategory should I do the same? I'm just not sure how deep linking works. My niche is printers/ink that's why I need lots of subcategorys however I'm just lost on what to do at the moment and I really need to increase sales! Thanks for reading.
Moz Pro | | Superinks0 -
OSE lists dead links
Going over the link profile of a competitor who gets 5x the traffic we do.... of course frustrated that the majority of their links are spam blogs (full of words but don't communicate anything) and forum profiles. Thanks Google for telling me what not to do, then rewarding my competitor for doing it shamelessly. Question regarding sites listed by Open Site Explorer as linking to said competitor, but that don't even load when I visit their url. Some go to a godaddy parked page, like the domain name expired long ago. Is this simply a limitation of OSE, and can I assume Google has indexed differently and therefore awarding no link juice from these urls?
Moz Pro | | jotham20 -
Link Diagnosis and Open Site Explorer
I work at a web design firm that's starting to offer SEO to its clients. They want to keep costs down until the SEO side becomes more established, so I've been using mostly free tools to do the SEO. I've been using a website called LinkDiagnosis.com to check backlinks for clients. It says the data is provided by SEOmoz, so I thought it must be pretty reliable. However, I just signed up for the PRO trial to test out all of SEOmoz's tools (& hopefully convince my company to sign us up), and I find that the link information between the 2 tools can be vastly different! Sometimes the number of unique linking domains is very close, but other times it can be off by hundreds, even thousands, with Open Site Explorer typically providing the higher numbers. Is the Link Diagnosis tool really powered with data from SEOmoz, or does it just receive a portion of the data, since it's a free tool? I'm just trying to figure out what will be the most reliable solution for me to keep using, and the discrepancies between the two tools has caused me to question the reliability of both. Thanks, Hector
Moz Pro | | hmunoz0 -
Can someone explain why I have been seeing an increase in the number of Linking Page URLs in OSE that link directly to downloads?
Ever since the last couple Linkscape updates when doing competitive back link analysis I have noticed a large increase in the number of URLs of Linking Pages in OSE that result in an immediate file download. The majority of the time these downloads are not common files ie PDF, DOC files. For example, these were all in a competitors back link profile: http://download.unesp.br/linux/debian/pool/main/i/isc-dhcp/isc-dhcp-relay-dbg_4.1.1-P1-17_ia64.deb http://snow.fmi.fi/data/20090210_eurasia_sd_025grid.mat http://www.rose-hulman.edu/class/me/HTML/ES204_0708_S/working model examples/Le25 mad hatter.wm?a=p&id=145880&g=5&p=sia&date=iso&o=ajgrep These are just a few I came across for a single competitor. Is this sketchy black hat SEO, some sort of error, actual links, or something else? Any information on this subject would be helpful. Thank you.
Moz Pro | | Gyi0 -
Sudden drop in rankings
I've been working on a site since it launched in April and the rankings for all targeted keywords have been creeping up in that time. For example the site was position 5 for "satchel" and 6 for "satchels". I've just had the latest rankings report from SeoMoz and it is showing "not in top 50" for both keywords and big drops on most other keywords. What is the likely explanation for such a big drop? The website is Z atchels.com
Moz Pro | | MulberrySqCraig0 -
Is the "Too Many Links" metric a blunt instrument?
The SEO Moz crawl diagnostics suggest that we have too many on-page links on several pages including on our homepage. How does your system determine when a page has too many links. It looks like when a page as more than 100 links it’s too many. Should the system take into account the page authority, domain authority, depth of page or other metrics? In addition, no-follow links are being included. As these are dropped from Google’s link graph, does it matter if we have too many? For example, we could have 200 links, 120 of which are no follow. Your tools would tell us we have too many links. Feedback appreciated. Donal
Moz Pro | | AdiRste0