Competitor analysis, why they rank so much better [ecommerce/Magento]

[Canome79]

For a Dutch e-commerce website, we're having some issuse being found & ranked on important keywords. I have done a detailed view into the content & technical part (html) of our website and a competitor's site.

Our site is www.hond.nl  (hond is the Dutcn noun dog, the best domain we could get)
Competitor: www.obobo.nl (no meaning at all)

For searches for instance by dogfood (Dutch: "hondenvoer") we rank really bad while our competitor ranks really well. I've gone trouch the moz-tools intensively but can't figure out why. We got more content, more self-written texts, more incoming root-domain links etc.

Any ideas were we could get a solution?

Seems that our Splash pages are doing "ok" but especially Category pages are listing badly.

[David-Kley]

Sorry! It may be that your IP address is not allowed to access our site. We had an issue with spam a while back that made us have to turn up security a bit.

If you PM me your email address, I will send a PDF directly there.

[holly_haymaker]

For the hondenvoer keyword, it looks like you both have well-optimized pages for that, but your competitor www.obobo.nl has external links going directly to their www.obobo.nl/honden/hondenvoer.html page and your www.hond.nl/hondenvoer.html does not have any external links directed to it. While it's always hard to say for sure, those external links could be making the difference in your competitor's favor and might be a good place to start.

I took a peek at your account and does look like you are outranking your competitors on many other keywords - cheers to that!

[Canome79]

@David-Kley, your website is unreachable for me!

[David-Kley]

I would do a full competitve analysis of your site vs theirs. If you are seeing that much of a ranking difference, most likely there is something you are missing. A few months ago we wrote an article on how to do a full competitive link analysis. Might help you getting started.