What value do external broken links give to a domain?
-
I ask, as I've just used opensite explorer to look at external links a competitor has, and I've found the high value ones at the top of the list go to a page that no longer exists on their site. Are these stiill of value in the SERP's, or have they messed up by not putting a 301 redirect on them?
-
There are a couple tactics you could try:
-
See if http://archive.org/web/web.php has a cache of the page.
-
Use OSE, Majestic, etc to find backlinks to the page. Maybe one of the backlinks will include a description of what was on the page.
-
-
Thanks Adam,
Great idea with replacing the link as well, if only I know what the missing page was about!
-
Excellent answer Adam. Very well done.
-
If they haven't 301'd the link, they are missing out on the link juice.
You could always try to convince the websites to replace the broken link with a link to a similar page on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Buy domain, redirect, get all the good links (+link juice) and disavow the spammy ones?
There is a domain for sale that has a quite nice profile and a lot of good backlinks, but also quite a few spammy ones. This domain has a Spam Score of 14% acc. to Moz Link explorer, ours has only 2%. My questions: 1. The domain and the good backlinks are related to or close to our content/keywords. But we are worried whether the "spammy" ones will hurt us. Does anyone has experience with this? 2. Would it help if we disavow the spammy backlinks afterwards? And if so, how do we do that? Add new domain to search console, disavow the bad links and then redirect the entire domain to our domain or redirect the domain first and then disavow from our property? Many thanks for your help!
Link Building | | pissuptours0 -
What is a healthy ratio of keywords being used as anchor text in external links to our site?
Hi, One keyword is being used as anchor text in way more external links to our site than any others and I'm getting a lot of mixed advice whether or not to do anything about it. The agency we previously used had managed to remove about 1500 links (out of 6000) however our rank for that search term is still very poor. **We have 4500 external links with the anchor text "ABC" and the next highest amount of external link anchor text is the term "XYZ" which has about 400 links. That is over 10 to 1. What is a healthy ratio of anchor text between different search terms to aim for? ** Any help is greatly appreciated. Thanks!
Link Building | | Syed_Raza0 -
For a new site, does it matter which sites I get back links from first? I.e., are the first back links more important than later ones?
I've heard that when a site is new, the sources from which it gets its first back links are very important -- that the early links are more important for ranking than later links. Is this true. If so, what would be some good places to get these very first links? Thanks.
Link Building | | sigma3x0 -
Page links vs. domain links
Hello all, I am trying to find out how Google weighs page inbound links vs. domain inbound links. I have a domain with about 100,000 inbound links and am adding a new page to my domain which at this time has 0 links. I will be trying to outrank a competitors page that has 6,000 inbound links to the competitors page, but only has 26,000 inbound links to my competitors domain . Is there a formula or a way to know how Google values a page link vs. a domain link?
Link Building | | digitalops0 -
Can I Gather Inbound Links from Different Subject External Websites?
I am working on link building campaign and trying to gather inbound links from various subject external websites. I have big confusion with this effort. I am working on eCommerce website and getting inbound links from technology related website. So, Does it really matter for better performance? I want to give one example to get more idea. I am selling table lamps on my website and trying to get inbound links from that kind of websites which are highly dominating to table lamps or lighting industry. But, This is not only one case. Sometime, I have opportunities to create inbound links from different subject website. Simply, If I will compile one content for UGC section on SEOmoz and links to my website with table lamps so, Will it help me to rank for table lamps keyword? Exact match hyperlinks on external website always matter::: That I aware about it. But, what about subject orientation. I am Table Lamps monster & you are SEO monster. So, Will Google give benefit to that kind of links which are dominating different subject? I have solved some issues about quality of website after installing SEOmoz toolbar in my browser. Because, I or We are visiting multiple websites during daily stuff and may find out opportunities to drop our website link over there. But, I have fear to drop my website link in any website. Does it really matter quality or website & How can I judge it better rather than SEOmoz toolbar? I have added such a big question with proper declaration but, I want to jump in to link building campaign and want to earn good value after my long term effort.
Link Building | | CommercePundit0 -
Is there a way to optimize our other domains for our primary domain?
Hi guys, At the moment we have our main website that is at .com We have also bought all the other domains that are available, such as: org.uk, .jp, .it, .mobi, co.nz, co.za, com.au, .cn and .eu Is there a way we can make these domains work for us a bit more? Currently they all just redirect to .com. Would it be better to put a holding page with a link to us and then a redirect on?
Link Building | | Benj250 -
Why does opensiteexplorer tell me I have 292 linking domains and google webmasteer tools says 528?
Does anyone have any idea why opensiteexplorer has a specific number of linking domains while google webmaster tools say another? I understand opensiteexplorer needs to update itself, but I have seen this discrepancy for months! Any ideas?
Link Building | | eric_since1910.com0