How to use remarketing using GTM?
-
Hello Everybody,
Can you please tell me how to use remarketing using GTM? I have read lots of post but confused with Google Analytic, adwords, merchant, tag manager, codes...etc.
So can any one explain me properly?
Regards,
BK Mitesh
-
The Google Remarketing code is for all traffic that comes to your site. You will segment this inside Google Analytics before passing it on to AdWords by making lists in GA. This can be done under the Admin tab, and navigate to Audiences. This is where you will segment your lists.
You can then select to have a list shared with your linked AdWords account. It will populate in your available audiences in AdWords and you can use it to retarget
It's definitely gotten a little more complicated than it used to be, but I assure you this gives you more options and flexibility in reporting
-
Yes, you will add the remarketing code to GTM. Then you select what pages you want it to go on, and that will enable your ads to run.
-
Remarketing is only for adwords? we can track adwords campaign right and not for organic. For organic we have enhance ecommerce or event tracking is it?
Little bit confused, your input is more valuable to me.
Thanks!
BK Mitesh
-
Like i got remarketing code from google adwords so if i am using GTM then that code i have to add on GTM and not on each page of my website right?
-
https://support.google.com/adwords/answer/3210317?hl=en
This is a Google Help page that should set you up. It is a lot like setting up a Display Ad, just very targeted. Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GTM: Transaction value without tax as variable
Hi Mozzers, I'm trying to create a GTM variable for transaction value without tax. There is no datalayer field for this at the moment. e.g. I only have these fields in the datalayer: Revenue (€19.99) Tax (€3.47) Price (€19.99) No field with the price without tax. Is there a way to create a variable? Is it possible to work with a specific function? Or is it standard to implement an extra field in the datalayer? Many thanks,
Reporting & Analytics | | WeAreDigital_BE
Sander0 -
GA Event: to use this feature visit: EVENT-TRACKING.COM
Hi guys, Two days ago our Google Analytics Event tracker began to show this Event/Label, etc. I cannot find its source. Anybody knows what is this about? Thanks for your answers. Ana
Reporting & Analytics | | anagentile1 -
Referral exclusion not working with GTM?
Hi, how are you?
Reporting & Analytics | | arielbortz
I have my website with Google Tag Manager implemented. Google Analytics is one of the tags I have configured. The problem is that Referral exclusions aren't working for me. I excluded 3 domains, and I keep seeing them in my Referral Traffic report.
Any idea why this could be happening? Best wishes,
Ariel g04tIqv IrzKXiY0 -
How can I tell if I am using Universal Analytics?
On my Google Analytics page it says at the top "Upgrade to Universal Analytics Upgrade to get a deeper understanding of your users through new tools and more accurate data." Below that it talks about how to do it. I do not see what they are talking about for "Select an account and a property, then click Universal Analytics Upgrade." But if I can into my change history is shows Changed By-System Property "http://www123.com" started transfer to Universal Analytics processing." This was on May 22nd and it hasn't said anything since. Why does it keep telling me to do it if it already has? It doesn't say transfer complete anywhere so I don't know if it finished or not.
Reporting & Analytics | | EcommerceSite0 -
How to transfer 5 domains under one Brand domain without using 301 redirect with minimum SEO loss
My situation is rather complicated , I have 5 domains with different but identical services. Some with good traffic some without, but 2 main domains have manual penalty from Google (I have tried a lot to get rid of the penalty but no success) so finally I have decided to move all our websites under one anchor website 'a brand' and pass all the seo juice + blog articles under the same. Now the problem with the procedure is that we cannot redirect the penalized domain urls to new one as penalization will also be transferred and the whole motive of creating a new brand will be lost. So if somebody could guide me as of how I should proceed transferring SEO value with minimum traffic loss but without using 301) **One way I could figure out is using canonical (Am not confident over it) but say I create 5 identical pages on new domain and declare them as canonical of old domain pages (So is it safe? will it transfer the penalty of old domain to canonical new urls? ) ** Rest i am bifurcating all the traffic sources like direct / organic / referral / Social etc and chalking out what we can control manually and in what ratio, gradually I will work on each section to transfer the traffic. Main Problem is of Organic and Not available. Some suggestions or blog urls would be appreciated.
Reporting & Analytics | | ngupta10 -
What tools are people using to analyse clicked links
Hi, What tools do you use/recommend to analyse what/where links are being clicked on a page. I have seen a few mentions about CrazyEgg but are there any free (but good) tools around worth using?
Reporting & Analytics | | NeilD0 -
Using the SEOmoz API with SEOTools for Excel
Hi there, I'm trying to use the SEOmoz API in Excel, to get the Domain Authority and MozRank for a bunch of URLs. I've tried multiple techniques, but I can't get it to work. The code I currently got is from SEOGadgets post, and I'm using the SEOTools for Excel plugin. Here is what I got: =JsonPathOnUrl("http://lsapi.seomoz.com/linkscape/url-metrics/"&A3&"?Cols=68719476736";"$..pda";"<httpdownloader cache="false" pause="1" authenticateuser="REDACTED" authenticatepassword="REDACTED" requestmethod="GET"></httpdownloader>") The problem is, it always returns 1 for every URL. Can anyone explain what I'm doing wrong? Or show me an easier way to do this? I have double checked the API keys and tested on multiple URLs.
Reporting & Analytics | | Qon1 -
Unable to use Open Site Explorer
I have repeatedly tried to use Open Site Explorer on a site. I always get the same response: No Data Available for this URL The site is 4 months old. It is listed by Alexa in 1.3 million page category. The site ranks well on numerous key terms for the industry it covers. OSE offers 4 reasons for not having data: 1. Recency of page creation. In the explanation offered 45-60 days is the longest estimate it should take. The site has been live close to 120 days. 2. Deep down in the web. The tool doesn't even have any data for the site's home page. 3. Blocked pages. The site is listed in Google and these pages are not blocked. 4. No links. There are plenty of links. Site url is www.terapvp.com What can I do to fix this issue and get data?
Reporting & Analytics | | RyanKent0