What is the best way to become a published writer / blogger for bigger industry sites?
-
I'm a younger SEO manager and wanted to started establishing my name throughout the industry through well written blogs, expert articles, and any advice that is needed. I know a lot of answers will be to start my own blog and establish that and I'll get noticed, but is there a good way to make the first contact with industry sites to get an article or blog post published to their site? Or is it a pretty tight "gotta know someone" inner circle?
-
We found Geraldine's presentation very inspiring. We're glad you are enjoying it just as much as we did!
-
SEO? That is very ambitious.
Consider beginning here in Moz Q&A. Give generous answers to as many questions as you can. Set it as a goal to check here daily and answer any questions to which you can give confident and accurate and praiseworthy advice. This should earn you thumbs-up from appreciative people, maybe they will rate your response as a "good answer", maybe Moz staff will endorse your answer.
Your ability to earn these feedbacks will be a measure of your ability to write useful and appreciated information about SEO. It is much easier to write answers here than it is to write articles. But this will be practice and a way to accumulate a bank of content that can serve as the basis of articles. It will be a way to develop a strong voice. After you have answered the same question ten times here you will be much better qualified to write an article about it. You will see what gets challenged, and what earns positive feedback.
Furthermore, keeping your eye on forums will alert you to new problems and opportunities in SEO. It is a way to discover what is important to webmasters and the people who consult for them. Forums like Moz Q&A is where people go when they see a problem. When questions appear here frequently and repeatedly they are important, and your participation here will give you a gauge of those topics.
That will guide you to the content that people want to hear more about. This will keep you focus your writing time on important topics that will increase your value as an author.
When you don't know the answer to a question, subscribe to get email updates for that question. You will then be able to see good responses from other people who know about that topic. This will increase your knowledge and help you discover who has expertise in areas where you do not. These are the people who can help you. They will see your good work and when you ask a question you will receive generously given gold.
Try it for a month and see how it goes.
-
Targeting the SEO industry, which I know is going to be difficult since most blog posts are just regurgitated material anyway. And everyone in the SEO industry will agree but disagree with it.
-
One question.....
What industry are you targeting? SEO? Banking? Shoe Shining? Cosmetic Surgery?
Advice will vary depending upon target audience.
-
Thanks for the resources!! Watching Rand and his wife speak right now. Great stuff!
-
An easy was to establish a relationship with the website is to follow them through social channels (specifically Twitter) and engage (if possible) on their website through comments. If you can add value to a blog post with your comments you might begin to be recognized. If you do this in addition to starting your own blog, someone might click on your profile and find all the killer content you've been pumping out!
If you are considering starting a blog this post below is a great resource:
http://moz.com/blog/moztalk-blogger-edition
Hope that helps
-
Answer questions in Quora or another popular forum that is related to your area of expertise. That can start to get you noticed if you do a very good job.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site got hacked and now i have 1000s of 404 pages and backlinks. Should i transfer my site to a new domain name and start again?
My site was hacked and I had 1000s of pages that should not exist created and has had 1000s of backlinks put in. Now i have the same pages and backlinks redirecting to 404 pages. Is this why my site crashed out of google and my SEO fixes since have made no progress to my problem?
Industry News | | KeithWarbyUK0 -
Article marketing sites
Hi, I'm looking for article marketing sites in English. I have searched and analyzed over 50 sites but I have not find any with the specifics I'm searching to: high/average DA, dofollow, and the possibility to have an anchored text, any suggestions? Thanks!
Industry News | | eriksatie0 -
What is the best Press Release website?
What is the best press release website for getting a press release in front of writers and news sources? We have used a couple with OK success, but I would like to hear and learn from the experiences of others. Thanks *I am not concerned with the page rank of the press release site or any SEO benefit coming from the PR website itself.
Industry News | | VentaMarketing0 -
Picking a degree that will benefit SEO/IM career
I really had no idea where to place this question as there seemed to be no 'suitable' place. I do though feel that it is a viable question and would appreciate any responses that I receive. Essentially, I'm currently working full time doing digital marketing covering most general aspects as it is in-house and primarily local venturing to maybe 50-70 miles in the region of the local area. I'm doing SEO, PPC, Social Media etc. I'm certified in networking (I studied in Australia) and have my UK GCSEs along with a variety of other general certifications e.g. business. The college in the area where I work is offering a NVQ in digital marketing and social media so although I'm self taught I'm currently doing this once a month purely for the paper to recognize that I know what I'm doing. Anyway, getting to the point. I have the opportunity to pursue a degree long term with my employer. I've always had an interest in actually learning to code in a web development language (I can cope at the moment with PHP and do what I need to do) and I've also had an interest in developing iPhone apps etc. What degree would you recommend in aiding a career in SEO and Digital/Internet marketing in general?. To me it seems to boil down to either a marketing degree or a web development degree. Thank you in advance, I would love to hear your own experience and what you have a degree in. Thanks, Luke Hutchinson.
Industry News | | LukeHutchinson0 -
Best way to charge my clients...........I think I finally decided
I have struggled with the best way to charge my clients FOREVER it seems and I think I finally have decided on how to proceed! ANY suggestions would be greatly appreciated! (I have read the seomoz blog posts about the subject, the Art of SEO and Search Engine Optimization Secrets book and tons of blogs, etc). I got into this business because of what I was able to accomplish with my party rental companies website and what I had studied and read for months and months. Without knowing any better I tried to get into SEO and online marketing and fell straight into designing websites and subcontractors and hosting and everything EXCEPT seo work! sound familiar? I CAN'T be the only one this happened to 🙂 I have regrouped and finally gotten my FIRST pure SEO client. They agreed to pay me $3,000 over 6 months for JUST recommendations with monthly reporting on traffic, # of links, etc. My plan is to charge clients X amount of dollars broken up over 6 months - $2-5k. (that will include monthly reporting) for a list of recommendations. (on page, link opportunities, design suggestions, kw suggestions, email campaign, on and on). NO MORE $400-500 FOR A WHOLE WEBSITE - INCLUDING CONTENT CREATION! (I was stupid enough to do this - TWICE! I like doing it this way so I can focus on giving them maximum value right from the get go and not slowing spoon feeding my knowledge out to them or them getting burned out after 2 months and not wanting to continue because they haven't seen a miracle yet. I will justify the clients investment by dividing that lump sum by $75 an hour (low for some of you I know) and track the time I spend researching links, their competitors, their on page, etc. and include it in my monthly report. I plan to give my first client their report in a few weeks and it will be pretty comprehensive but not EVERY thing I can think of but enough to impress. They are welcome to pursue the links I found, make the site changes, etc themselves OR I will be happy to have ALL my recommendations implemented for them for a reasonable, fair amount. If they want me to do it I will explain my staff will be doing the work and it will be $25 +/- an hour vs. $75 Sorry for the long post and thanks for hanging in there if you read this far! 🙂 I would love any suggestions or flaws with my plan! Thanks in advance and have an AWESOME week! Matthew
Industry News | | Mrupp441 -
Google's Current Wave of Updates (4/24 edition)
Edit: Someone beat me to the punch, here is the thread: http://www.seomoz.org/q/google-webspam-algo-update-24-4-12 Let's just discuss it there. So Google has said they are doing another wave of algorithm updates that could impact anywhere from 3-5% of SERPs. I saw it here: http://searchengineland.com/google-launches-update-targeting-webspam-in-search-results-119295 http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html Has anyone seen any changes? I've heard from a few friends that their sites are bouncing all over the place, which seems to happy a lot during these updates. We might not actually know the fallout for a few days/weeks/months. I saw a few of my smaller sites take a hit, but most of mine have stayed the same. Anyway what do you guys think? Sometimes an update like this can be a wake-up call to people who think they are doing white hat stuff but may be pushing the envelope a bit too much. Thoughts?
Industry News | | vforvinnie0 -
Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media. So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
Industry News | | TomCritchlow2 -
I'm looking for solid internet usage / traffic data.
Hi there, In a week or two I'll give my first internet marketing presentation to a local business club. Ill walk them through the basics of what is happening online, and how both B2B and B2C business can use their online assets as marketing tools. I want some basic statistical data to back up my story, like: Current web usage distribution (social/search/media etc) Growth of Mobile vs Desktop Search Engines distribution (google bing yahoo msn) Online retail numbers To top it all off, I would also like to be able to show both worldwide and The Netherlands data. What is my best bet for some serious datamining ;)? Thanks in advance for helping me out!
Industry News | | rickdronkers0