Weird problems with google's rich snippet markup
-
Once upon a time, our site was ranking well and had all the markups showing up in the results. We than lost some of our rankings due to dropped links and not so well kept maintenance.
Now, we are gaining up the rankings again, but the markups don't show up in the organic search results.
When we Google site:oursite.com, the markups show up, but not in the organic search.
There are no manual actions against our site.
any idea why this would happen?
-
I'm afraid it is the obvious. Ensure the rich snippets are relevant to the content of the page, ensure that your page is ranking for relevant queries to raise the chance of the rich snippet being shown.
-
what could I do in order to "trigger" the rich snippets to be shown again?
Besides the obvious, content and such.
Thanks
-
Google only shows rich snippets when it thinks it will be useful to the searcher.
As you have said you have had some issues with maintenance, check the structured data against Google's structured data testing tool. However it is more likely that Google isn't showing the rich snippets because it believes your page quality to be low or that the structured data is not relevant to the user's query.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console 'Change of Address' Just 301s on source domain?
Hi all. New here, so please be gentle. 🙂 I've developed a new site, where my client also wanted to rebrand from .co.nz to .nz On the source (co.nz) domain, I've setup a load of 301 redirects to the relevant new page on the new domain (the URL structure is changing as well).
Technical SEO | | WebGuyNZ
E.G. On the old domain: https://www.mysite.co.nz/myonlinestore/t-shirt.html
In the HTACCESS on the old/source domain, I've setup 301's (using RewriteRule).
So that when **https://www.mysite.co.nz/**myonlinestore/t-shirt.html is accessed, it does a 301 to;
https://mysite.nz/shop/clothes/t-shirt All these 301's are working fine. I've checked in dev tools and a 301 is being returned. My question is, is having the 301's just on the source domain only enough, in regards to starting a 'Change of Address' in Google's Search Console? Their wording indicates it's enough but I'm concerned, maybe I also need redirects on the target domain as well? I.E. Does the Search Console Change of Address process work this way?
It looks at the source domain URL (that's already in Google's index), sees the 301 then updates the index (and hopefully pass the link juice) to the new URL. Also, I've setup both source and target Search Console properties as Domain Properties. Does that mean I no longer need to specify that the source and target properties are HTTP or HTTPS? I couldn't see that option when I created the properties. Thanks!0 -
What's best practice for cart pages?
i don't mean e-commerce site in general, but the actual cart page itself. What's best practice for the links that customers click to add products to the cart, and the cart page itself? Also, I use vanity URLs for my cart links which redirect to the actual cart page with the parameters applied. Should I use use 301 or 302 redirects for the links? Do I make the cart page's canonical tag point back to the store home page so that I'm not accruing link juice to a page that customers don't actually want to land on from search? I'm kinda surprised at the dearth of information out there on this, or maybe I'm not looking in the right places?
Technical SEO | | VM-Oz0 -
Problem with Yoast not seeing any of this website's text/content
Hi, My client has a new WordPress site http://www.londonavsolutions.co.uk/ and they have installed the Yoast Premium SEO plug-in. They are having issues with getting the lights to go green and the main problem is that on most pages Yoast does not see any words/content – although there are plenty of words on the pages. Other tools can see the words, however Yoast is struggling to find any and gives the following message:- Bad SEO score. The text contains 0 words. This is far below the recommended minimum of 300 words. Add more content that is relevant for the topic. Readability - You have far too little content. Please add some content to enable a good analysis. They have contacted the website developer who says that there is nothing wrong, but they are frustrated that they cannot use the Yoast tools themselves because of this issue, plus Yoast are offering no support with the issue. I hope that one of you guys has seen this problem before, or can spot a problem with the way the site has been built and can perhaps shed some light on the problem. I didn't build the site myself so won't be offended if you spot problems with it. Thanks in advance, Ben
Technical SEO | | bendyman0 -
Why isn't my site not searchable from google?
I am having a hard time figuring out why is it that when I search for my website name, it didn't show up in google's search result? Here's a link to my site. I've been twiddling for days looking for answers in my google webmaster tools. Here's a link of the crawl stats from google webmaster tool. As you can see it is actually crawling some pages. However my looking at my indexed status, I am getting 0 as you can see here (http://cl.ly/image/3G1R1p0b3k1P). I've double checked for my robots.txt and nothing seemed to be out of the ordinary there. I am not blocking anything. Any ideas why?
Technical SEO | | herlamba0 -
'No Follow' and 'Do Follow' links when using WordPress plugins
Hi all I hope someone can help me out with the following question in regards to 'no follow' and 'do follow' links in combination with WordPress plugins. Some plugins that deal with links i.e. link masking or SEO plugins do give you the option to 'not follow' links. Can someone speak from experience that this does actually work?? It's really quite stupid, but only occurred to me that when using the FireFox add on 'NoDoFollow' as well as looking at the SEOmoz link profile of course, 95% of my links are actually marked as FOLLOW, while the opposite should be the case. For example I mark about 90% of outgoing links as no follow within a link masking plugin. Well, why would WordPress plugins give you the option to mark links as no follow in the first place when they do in fact appear as follow for search engines and SEOmoz? Is this a WordPress thing or whatnot? Maybe they are in fact no follow, and the information supplied by SEO tools comes from the basic HTML structure analysis. I don't know... This really got me worried. Hope someone can shed a light. All the best and many thanks for your answers!
Technical SEO | | Hermski0 -
On-Page Report Says 'F', and I'm Confoozled As to Why
I'm primarily interested in how we failed in our "Broad Keyword Usage in Title" category. The Keyword Pair we're gunnin' for is: "Mac Windows" Our current page title is: "CrossOver: Windows on Mac and Linux with the easiest and most affordable emulator - CodeWeavers" This is, I grant, ugly. However, bear with me. SEOMoz Report Card says "Easy Fix!" and suggests: "Employ the keyword in the page title, preferrably as the first words in the element." I humbly submit that "Mac" and "Windows" IS in the page title. So what am I missing? Is it the placement of the words relative to each other, or relative to the start of the sentence? Or is the phrase "CrossOver:" somehow blocking the rest of the sentence from being read? Are colons evil? I'm genuinely mystified as to why (from a structural standpoint) our existing title tag is failing this test, and I'd be delighted for answers and/or feedback. Thanks in advance.
Technical SEO | | CodeWeavers0 -
What's the best way to eliminate duplicate page content caused by blog archives?
I (obviously) can't delete the archived pages regardless of how much traffic they do/don't receive. Would you recommend a meta robot or robot.txt file? I'm not sure I'll have access to the root directory so I could be stuck with utilizing a meta robot, correct? Any other suggestions to alleviate this pesky duplicate page content issue?
Technical SEO | | ICM0 -
Google Shopping Australia/Google Merchant Centre
So Google Shopping has finally landed in Australia so we've got some work todo hooking it up to our client ecom sites. Right now we have a handful of clients who are setup, the feed is getting in their ok but all products are sitting in "disapproved" status in the dashboard and clicking into each individual product the status says awaiting review. I logged a support ticket with Google to get some more info on this as it doesn't look right to me (ie the disapproved status in dashboard) and got a useless templated answer. Seems that if I switch the country destination to US the products are approved and live in google.com shopping search within the hour. Switch back to Australia and they go back to disapproved status. Anyone having the same issue/seen this before? I simply don't trust Google support and wondering if there's other factors at play here.
Technical SEO | | Brendo0