I'm newly hired to start the SEO department at a company with 50+ websites, 30+ brands... Need help organizing this.
-
I was recently hired at a company with 30 brands, and many information portal sites. I'm having trouble figuring out how to squeeze 50+ sites into the 5 site limit of our Moz plan, and how to aggragate/organize all the sites into a system for the CEO. Imagine you wake up one day, and you now have 50 clients, all with heavy demands... And they all have the same CEO, who doesn't understand SEO, and expects you to explain everything to him in basic terms.
The CEO wants more micromanagement, more analysis, more organization... Not quite sure how to go about it.
I have woorank for some good data to act on. I setup a whole slew of google docs to track my workers and their SEO off-site tasks. I have buzzbundle and have setup nearly 100 accounts with my Social Media employee...
It seems the CEO always feels that I'm not organized enough, not on top of enough etc... But its a massive job, and I was hired to literally start the entire department myself! They may be hiring an 'assistant' for me... But I'm worried the CEO feels that I'm just not on the ball enough...
And with Moz, having only 5 'campaigns'/websites I can have going at a time... I'm short by at least 45 'campaigns'. Order another 10 Moz accounts?? There must be some solutions..
Thanks guys
-
For the future - if you feel like you're getting into a situation where you won't be fully supported to do the best you can, stop and get out.
-
I guess it's a very delicate situation, especially if your CEO doesn't have a clue about SEO. You asking him for more money/manpower could come across to him as "I can't handle the workload". But, in reality, that workload is pretty much impossible. At best, you'll just end up treading water without making any meaningful improvements.
What I'd do is create some kind of document detailing everything SEO-related that needs to be done for each site. This would include things like blog writing, on-page content, proof reading, technical SEO (this could cover a multitude of tasks), link building, reporting, keyword research, etc. Then jot down how much time you would need to spend on each of these tasks for each site, times this by 50 and that should give your CEO a good idea of the workload involved. If he's not prepared to meet your demands, your position will be pretty much rendered untenable, in my opinion.
-
First and foremost, you need to understand (or perhaps your CEO as well) that SEO is really a subset of marketing. Seriously, go watch some Whiteboard Fridays and you'll find them talking about marketing in pretty much every one.
Now that we're all on the same page about marketing... what your boss is asking for isn't impossible but very difficult and very much underpaid and overworked. 50 sites and 30 brands... really? For one person? That means each brand is getting, at most, one day of your time. It's a recipe for disaster. But to answer the question...
First, organize the sites and brands. Group them together (spreadsheets can help with this). Try to group by categories and then associate brands with websites. Next, come up with a way to address these. In other words, you can only practically work on one site at any given time. So I would pick 5 sites and set up a Moz campaign for each. Let each run 2 weeks and then Archive them. Moz only allows you 5 active campaigns at a time. I don't know what, if any, limits there are on archived campaigns. Now, assess the 5 reports while you set 5 new ones up and let them run. Rinse and repeat.
Now, for actions, you need to have a list for each website. Again, spreadsheets help here. Document what you do, when you did it and why. Then use Moz to keep tabs on what happens as a result. This will be painfully slow but if they don't want to give you the tools necessary it's the best you can do. If you do get an assistant you can use these reports and lists to delegate things for them to do.
Last but not least, sit down with the CEO and hammer out expectations. What does this CEO want? Does he want you to just make suggestions or is he expecting you to implement them as well? What kind of authority do you have to make these changes? An SEO without authority to make changes is impotent and your job will eventually be called into question (corporations are notorious for mandating things without conveying the associated authority to accomplish them). Try to work with this person to ensure that you know what they want and what you intend to do to get that result.
-
I agree. But the CEO is very careful with what he approves spending wise
I think I'm going to have to pitch it anyway.
By the way... I do have a team of about 5 SEO people, from the phillipines mostly... at $3/hr.... They are doing some offsite linkbuilding now. But I don't think that will cut it for the upper management related stuff.
-
Sounds like you have your work cut out for you. I don't see the point in having Moz if you can't use it for all of your sites. 50 websites seems an absurd amount of SEO for one person to deal with. I'd be sitting down with the CEO and advising it's simply not possible to do a decent job with just one person.
If you want to use Moz, you're going to have to upgrade to a premium package. Get some more staff in. I'd be tempted to ask for an SEO for every two or three sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long do changes in title tags take to affect SEO?
This is kind of a loaded question. I'm completely new to SEO. I think my boss signed up for Moz Pro sometime in February and started adding data to our Ecommerce site to help with rankings. Sometime before this, I changed some of the title tags on the site (trying to help with organic search and CTR). I did not do a site wide change.... just changed maybe 10-20 (just a guess). I did it with keywords in mind but did not make note of when I did it. I didn't really know better at the time, and I did not have access to Google Analytics or Moz Pro. I was looking through the ranking data/graph for February and March. It won't let me look before February 29th (so that's why I think my boss started the Mos Pro subscription around at that time). On that day it said we ranked 12 keywords in the 1-3 spot, and then the following week (march 7) it went down to 6. I don't think or know if any major site changes were implemented, so I'm not sure why that happened and if it has anything to do with my title tag changes I did maybe a week or two before (again I am not sure when I did this unfortunately). Since then the keyword ranking numbers stayed about the same with organic traffic slowly going down (it could be because we are getting out of season for our industry though). The second week of March the site was upgraded and since then the menu has been completely changed around. Last week I did a site wide title tag change. So the minor changes I made in February are no longer in effect anyway. I added more keywords to Moz earlier this week and the number for 1-3 spot keywords went up from 6 to 20. It also says my ranking moved up 4 keywords and down 13 keywords. Anyway, I am wondering how seriously I should take these changes and if I'm damaging the site. I am new to Moz Pro also so all the data you can access is kind of confusing/overwhelming.
Moz Pro | | AliMac260 -
How to get organized for Freelance SEO
Hi there, I'm fairly new to SEO but have learned a substantial amount in the last 8 months or so. I currently run my own web design company but want to add a new SEO service to the list. My question to you all is this... How do other SEO'ers organise their week for clients with SEO needs? Do you dedicate a day per client, divide your day up into hourly segments per client? What i'm looking for is a rough guide as to how I should get organized for the new service that I want to provide. How do you monitor what you have been doing with a client? There are sooo many questions that I want to ask, ut feel I may end up driving people crazy. Any help/advice will be welcomed with open arms!! Many thanks.. Alex
Moz Pro | | SeoSheikh0 -
I have a Rel Canonical "notice" in my Crawl Diagnostics report. I'm presuming that means that the spider has detected a rel canonical tag and it is working as opposed to warning about an issue, is this correct?
I know this seems like a really dumb question but the site I'm working on is a BigCommerce one and I've been concerned about canonicalisation issues prior to receiving this report (I'm a SEOmoz pro newbie also!) and I just want to be clear I am reading this notice correctly. I presume this means that the site crawl has detected the rel canonical tag on these pages and it is working correctly. Is this correct?? Any input is much appreciated. Thanks
Moz Pro | | seanpearse0 -
Local Flower Shop Needing Better Rankings Fast??
We run a family-owned flower shop that used to be #1-5 in several areas in Google a couple years ago. Now it seemed with all of the Panda, Penguin and other updates in Google that we have become almost Non-existent online. We used old Link-building tactics that are no longer good like before. We have a regular Wordpress Site/Landing Page and an Ecommerce website. The Landing Page used to rank first page all the time (now it's not ranked) and now the Ecommerce site shows up more often. But still nowhere where we need to be. We just need to get ranked on Google Places and/or first page in Google again. Please assist with strategies, systems or ideas?? Thank you, Luke
Moz Pro | | lightningyang0 -
SEO MOZ keyword ranking tool
Hi Guys, Can anyone please help me! I have a client that has two web pages that he wants optimising, one page is the home page and the other page is within the page.. Does anyone know if the SEO MOZ ranking tool only looks at the home page for jeywords or will it look at what ranking is the the other page within the website?? Or do I have to set up separate campaign jut for one page within the website?? Can anyone answer this please? Thanks Gareth
Moz Pro | | GAZ090 -
Why There is no Page Authority in none of my websites?
I just saw, SEOMoz updated their Page Authority, Mozrank and Domain Authority. However in most of my websites, the Page Authority got reset. Am I doing something wrong?
Moz Pro | | GroupM0 -
Seo moz crawl is not updating
When I check our seo campaign I can see that the report was not updated. It still show that the next crawl is Nov 1 but it is already Nov 3.
Moz Pro | | shebinhassan0 -
How do you get Mozbot to crawl your website
I trying to get the mozbot to crawl my site so I can get new crawl diagnostics info. Anyone know how this can be done?
Moz Pro | | Romancing0