Does Not listing the prices on my website hurt?
-
Hey Mozers,
I currently run a catalog type website and there are no prices listed. Would you happen to have an article of some sort that could back up why not listing prices is bad?
I'm trying to express the importance of listing prices on the website.
Can anyone help, The more articles the better!
-
without a price, how can I determine if you are making the best offer...this IMHO is so important for commodity products...
-
Agree,
Use your own client's data to support this theory.
- Compare his or her site data to industry average conversion and bounce rates.
- Survey the site's top competitors. Note how many do and don't show prices. Point out that the top ecommerce sites all list prices.
- Suggest a customer survey or A/B testing to understand why people don't convert.
- Look at your client's and competitor reviews and site mentions using Moz's own Fresh Web Explorer. What are prospects and customers saying about your client and competitors's sites? Are prices discussed?
Build a case for what seems like common sense to the rest of us.
If your client is like the one Lee describes (fuel, with fluctuating prices), then you should at least provide something helpful like "We don't list prices because they fluctuate daily. Please refer to X to gauge industry pricing."
-
It is definitely better to advertise with the prices. It is suspicious when sites don't have their prices up and extremely frustrating for the searcher. What is good for the searcher is good for the search engine.
-
Hey,
I don't know about the benefits, but I do know that when ever I'm looking for a product I like to see the price.
A genuine recent example;
In November I wanted to purchase some calor gas for heating , I searched locally for a supplier and none of them listed a price, you had to call for a price - in hindsight this is probably to do with fluctuating gas prices. Anyhow I didn't buy from any of them. I asked a neighbour who they bought from and how much they charged and I purchased from their supplier. For all I knew the other suppliers were cheaper, but I didn't buy because I didn't know!
Its a matter of understanding modern internet users, my experience is that people have a low patience thresh hold and if they can't find what they want, they'll move on and search elsewhere, its a lot easier to click back than pick up the phone, I also think that seeing the price is an important piece of information, but that's just me,
Sorry I know this isn't the technical answer you were looking for, but I saw your question and was reminded of searching for gas last month.
Cheers, Lee
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
List all keywords from a website per page in a table??
Hi all, Very basic question I know but strangely cannot find a solution to it? (its 20:40 on a Fri-night! 😉 ) I am working on a website that has over 100 pages and would like to see all the keywords associated with each page maybe in a table report of some kind? Is this at all possible? Heres an example URL KEYWORDS /index.html Moz, Moz local, London /aboutmoz.html Moz. Moz SEO, London and so on....
Search Behavior | | darrenbooy0 -
Is there a tool that will find a string from the source code from a list of URLs?
I need a tool that will run through a long list of URLs (from multiple domains), look for a specific string in the source code and then produce a CSV showing in which URLs the the string was found. This is for legitimate research, not for any nefarious purposes Any ideas of such a tool already exists?
Search Behavior | | richdan0 -
Re-Launching Old website with New SEO Friendly Features - What should I track?
Hey Mozers, I was brought on to the team to Optimize the old website to make it more SEO friendly and I was able to get some cool features up. What Analytic Key points should I keep track of? The website launches in 2 weeks and I think Now would be a great time to start gather data bout the old site. I'd like to make sure I keep the website under a microscope to make sure there are as little errors as possible. What am I missing I already have: Page Authority Domain Authority Bounce Rate Time on page Visitors/Sessions Unique Visitors/Sessions
Search Behavior | | rpaiva0 -
When Googling site:mydomain.com what does listing order tell us?
To find all the pages on my site that are indexed by Google I can search using site:mydomain.com and it gives pages of results. But what does the order of results relate to? Is it page rank or strength? My list of pages doesn't appear to be in order of strength. And it's definitely not by age or alphabetical...
Search Behavior | | GregB1230 -
How come this one google places listing is the only one to show up google maps?
Hi there, I found a really weird thing about google places. I'm working on a google places listing optimization for a locksmith company in Houston, TX. When I was searching google maps for "locksmith houston" only one listing came up. However, when searching for "locksmith near houston" 880 results came up. This changes from time to time, but most of the time this one competitor is the only listing that shows up which is really really weird. Anybody has an idea what this competitor did to get rid of the other 879 results and show up alone on google maps??
Search Behavior | | activechase1 -
My satellite website is ranking better than my actual site. Why and what to do?
This is our website: www.sauspiel.de and this is the satellite website. As the satellite site has a better ranking for the keyword "schafkopf" since two or three weeks we wonder how this could happen and what would be best to change it or improve the situation. Shall we take down the satellite site, redirect to the "real" site or try to downgrade? And what would you consider to be the (strongest) reason? Any suggestions? Thanks a lot for your help and assessment!
Search Behavior | | sauspiel0 -
Google Webmaster Tools notice of detected unnatural links to our website
Hi, We have been using SEOmoz for a good few months now and have found it incredibly useful. Unfortunately however I think we may have slipped up a little bit as we have just received the following message in our Google Webmaster Tools: Google Webmaster Tools notice of detected unnatural links to http://www.refreshcartridges.co.uk/ I have a funny feeling I might know what the problem is but I'd like a confirmation before I potentially go off on a wild goose chase. We also own the domain name www.computerarticles.co.uk and recently started introducing the author at the bottom of the post along with both a link to the website homepage and a link to a deep, popular page on our website. For example, check out http://www.computerarticles.co.uk/twitter-time-saving-tools/ We genuinely didn't realise this was a bad thing and thought it would just provide Google with a way of deep linking straight in to popular areas of our site. I would really appreciate advice as to whether you think it might be these links that are causing the problem or whether there is something else that could be causing the problem. In the event it is these links that are causing the issue would you recommend removing the entire 'about the author' page (as we have published around 500 pages on that site) and simply put a link in the blog roll or simplify it to just link to the homepage. I appreciate in advance any help you could give. Regards Chris
Search Behavior | | ChrisHolgate0 -
"If a company has multiple practice areas, are there any advantages to having specialized local listings for each specific practice area?"
Hello Staff of SEOMoz! I just had a question regarding specialized local listings. Are there any advantages to having specialized local listings? (An example would be if we were a medical company, having a listing for family practice, one listing for women's health) If there are advantages, what are those advantages compared to having general medical listings? Thanks!
Search Behavior | | sixspokemedia0