Seasonal keyword tracking locally?
-
I'm managing a project for a local fence contractor in Wisconsin. During Fall, his site was getting a fair amount of traffic. (We only track traffic from the State of Wisconsin and exclude office IPs.) For November, traffic tanked and keywords fell. Is there a way to check the search volume by month to see if the recent extreme cold and early snow are the culprit, (people not searching for fences), or should I be looking elsewhere for a problem?
I know I have to get more pages optimized for ideal keywords but time is extremely tight on this project. (But, that's another problem and story all of itself!)
Thanks!
-
Another thought would be to look at Google Trends. I did a quick search for fence repair in the US http://www.google.com/trends/explore#q=fence+repair&geo=US and over the last several years, winter clearly has a dip in searches. Also interesting is that the southern states have more searches than the northern states in general.
-
Yup, Linda - I just checked it and as suspected, it is decreasing.
-
I do see the Adwords data for November is up now, so you can check your keywords.
-
I agree with you 100%, Miriam, but the client is disagreeing with me. Ugh!!
-
Hi Janet,
Common sense would definitely suggest that less people are going to be looking for fence contractors in the winter in a snowy place like Wisconsin, and I would expect that the contractors are used to this seasonal flux. Your best bet here would be to look at previous years' analytics to confirm, if the website was hooked up to this in years past, but even without that data, I would bet dollars to doughnuts that this type of fluctuation is completely normal for this time of year in this industry and geography.
-
One place to look is impression data from Google Webmaster Tools? Hopefully, if you've linked GWMT to Google Analytics, you might also be able to compare to previous year(s). Are you buying keywords on AdWords? You could look at impression data there too.
-
No, I do not know when they update, sorry. (But we are only a few days into December, so they might just not have their data for November compiled quite yet.)
You could try searching a past month where you know it went from being warm to cold and snowy and see what the traffic change looked like then, just to give you a general idea.
-
Thanks Linda - I did try the Keyword Planner before I posted here but it only showed information through October. I'd like to see November. Do you have any idea how often Google updates that information?
-
You can get monthly search volume through Google Adwords Keyword Planner, where you can filter by date range. You can even compare to the previous month or the same month last year. (You have to have an Adwords account, but it doesn't cost anything to get one if you don't already have it.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz page optimizer - avoid keyword stuffing
Hi Moz community, A quesiton about our dutch travel insurance website. Two weeks ago we had a ranking drop from 17 to position 35. The project is still fresh (we started in may this year). I quess penguin 4.0 didn't like our rapid linkbuilding. But we also receive a message in page optimization tool for keyword stuffing. When we analyze the homepage www.reisverzekering.net for reisverzekering (meaning travel insurance) Moz suggests to avoid keywords stuffing. But I dont understand, we don't use the keyword that much and Yoast doesnt give this message. How much key
Moz Pro | | remkoallertz0 -
Search Volume for a Keyword
I assume this questions has probably been covered many times, if so I am sorry for asking it again, for whatever reason, I am not finding the answer I require, so I would appreciate some help. I would like to know the search volume for a keyword. I remember I used to get this information on Google Adwords account, it no longer displays it the same. I want to know if Moz or even Google for that matter provide this tool in a simple way. So if I entered a keyword, I would get the volume of searches Globally as well as locally either on a per month or a per day basis and it would be broken down as exact match or broad etc. This was a great feature before. I would love to access the same thing again. Thanks you.
Moz Pro | | RyanShahed0 -
Good tool to track external links from the website
I am in search of a tool that provides me links generating from my site to another site. Is there a software or tool that can scan the whole site and provide me what are the links of other sites in my site.
Moz Pro | | csfarnsworth0 -
On Page Report - To Much Alt. Text Keyword Usage
I ran a Moz on page report for our Roho Cushions page using the keyword Roho Cushions. I found "keyword stuffing" within the page, mainly from alternate text on images. The report told me I have 45 IMG ALT keywords & 28 Body Keywords. I cannot find the keywords I've used in the body, and if I inspect any image element, the keyword is not used as alternate text. I've ran this report multiple times in the past 2 weeks and have come up with the same results. Does anyone have any solutions? Thanks!
Moz Pro | | Mike.Bean0 -
Is there any way to move keywords from one Campaign to another?
We recently moved content off a subdomain onto our main www subdomain. Each of these was previously tracked as its own campaign. Now that the content is consolidated, I'd like to move the keywords that we were tracking on the first campaign over to the second. I don't see an option to migrate, or export/import keywords. Is there any (non-manual) way to do this? Thanks
Moz Pro | | doxo1 -
Keyword tool: SEOMOZ spacific month ? vs adword tool 12 month average but same data ???
Running a keyword analysis in SEOMOZ it shows my the folowing information "Local Search Volume (Dec)". I compared the data for the specific country , language and keyword with the adwords keyword tool and it exactly showed me the same numbers. The adwords keyword tool shows: "Local Monthly Searches: This column shows the approximate 12-month average number of search terms matching each keyword" http://support.google.com/adwords/bin/answer.py?hl=en&answer=25148 So if the numbers are the same in google keword tool and SEOMOZ why is SEOMOZ saying that for a specif month? If the data is the same one of both can not be right or probaly I didn't get the point. See screenshot: http://screencast.com/t/GyaaW7EkwV Thanks for help
Moz Pro | | n-media0 -
FB Shares in SEOmoz Keyword Analysis Tool
Hello everybody, I'm quite confused in how to understand "FB Shares" in SEOmoz Keyword Analysis Tool Report. As You may know, this section is under report's "Social Signals" category. Does this number counts whole FB shares of some website links by ALL FB users? Or is it a number of some website FB account posts? Some clearance would be very helpful.. The same question applies to other social signal reports: Tweets, Google+ shares. Thank You for your answer! Happy New Year!
Moz Pro | | jkundrotas0 -
SEOMoz Campaigns: Bulk management / deletion of keywords?
For the SEOMoz campaign tool, how do you manage / delete / export keywords in bulk? We have several hundred keywords and need to delete some efficiently from a campaign. I see how you can delete words from one page of the list, but is there a way to combine the keywords with ranking or traffic data to stack-rank, and than delete the "least valuable"? Tough to manage in bulk
Moz Pro | | sftravel0