Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why isn't my homepage number #1 when searching my brand name?
-
Hi! So we recently (a month ago) lunched a new website, we have great content that updates everyday, we're active on social platforms, and we did all that's possible, at the moment, when it comes to on site optimization (a web developer will join our team this month and help us fix all the rest). When I search for our brand name all our social profiles come up first, after them we have a few inner pages from our different news sections, but our homepage is somewhere in the 2nd search page... What may be the reason for that? Is it just a matter of time or is there a problem with our homepage I'm unable to find?
Thanks!
-
You're the best
Thanks! -
100% agree. It's going to take some time. Right now Google doesn't really understand that term as a brand name and the search results are a bit wacky in my opinion. You shouldn't have a problem moving up.
The more backlinks you earn with 'primepair' as the anchor text, the better off you will be.
Good luck!
-
Thank you Lewis!
-
The site's pretty new, so it may take some time. According to Moz, you have no backlinks to your site and a DA/PA of 1. Just keep up with what you're doing, build some decent links and you'll soon see the fruits of your labour.
Lewis
-
Hello! Thanks for the help! I wasn't sure if I can publish the url here

our site url is - http://primepair.com brand name "primepair", there's a wiki page and some edu sites on the first page... I assume they'll be a difficult competitors for the #1 place...
We're on all the webmaster toold, excluding yandex, which I'll connect now.
-
The two or three main reasons I've ran into for sites not ranking for their own branded searches are...
-
The site has way too little content -- a couple of pages less than 200 characters per page.
-
The site is very new and in none of the Webmaster Tools
-
Or the brand is a generic word that is reasonably competitive.
As Sam mentioned above, with more details the community can get you a much more definitive and nuanced answer. Within your social profiles make sure you're linking back to your site and if your site has a physical location make sure to optimize via local search as well.
-
-
Thanks for the question! I'm sure the community would love to help, but the question is a little vague. If it's possible, could you tell us your brand name and website URL? There are numerous issues that could be involved, so it'd be hard to help unless we can get more details.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GoogleBot still crawling HTTP/1.1 years after website moved to HTTP/2
Whole website moved to https://www. HTTP/2 version 3 years ago. When we review log files, it is clear that - for the home page - GoogleBot continues to only access via HTTP/1.1 protocol Robots file is correct (simply allowing all and referring to https://www. sitemap Sitemap is referencing https://www. pages including homepage Hosting provider has confirmed server is correctly configured to support HTTP/2 and provided evidence of accessing via HTTP/2 working 301 redirects set up for non-secure and non-www versions of website all to https://www. version Not using a CDN or proxy GSC reports home page as correctly indexed (with https://www. version canonicalised) but does still have the non-secure version of website as the referring page in the Discovery section. GSC also reports homepage as being crawled every day or so. Totally understand it can take time to update index, but we are at a complete loss to understand why GoogleBot continues to only go through HTTP/1.1 version not 2 Possibly related issue - and of course what is causing concern - is that new pages of site seem to index and perform well in SERP ... except home page. This never makes it to page 1 (other than for brand name) despite rating multiples higher in terms of content, speed etc than other pages which still get indexed in preference to home page. Any thoughts, further tests, ideas, direction or anything will be much appreciated!
Technical SEO | | AKCAC1 -
Product schema GSC Error 'offers, review, or aggregateRating should be specified'
I do not have a sku, global identifier, rating or offer for my product. Nonetheless it is my product. The price is variable (as it's insurance) so it would be inappropriate to provide a high or low price. Therefore, these items were not included in my product schema. SD Testing tool showed 2 warnings, for missing sku and global identifier. Google Search Console gave me an error today that said: 'offers, review, or aggregateRating should be specified' I don't want to be dishonest in supplying any of these, but I also don't want to have my page deprecated in the search results. BUT I DO want my item to show up as a product. Should I forget the product schema? Advice/suggestions? Thanks in advance.
Technical SEO | | RoxBrock1 -
Should search pages be indexed?
Hey guys, I've always believed that search pages should be no-indexed but now I'm wondering if there is an argument to index them? Appreciate any thoughts!
Technical SEO | | RebekahVP0 -
Can I use a 301 redirect to pass 'back link' juice to a different domain?
Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
Technical SEO | | DGAU
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.0 -
WooCommerce category naming conventions
I am managing a woocommerce store selling prescription glasses/spectacles. We have a lot of categories with similar names and I want to adopt the best possible naming convention to get the best from search. So we have a number of similar categories for both Men's and women's glasses. Currently they are named as follows: Women's Glasses-Women's Rimless Glasses
Technical SEO | | SushiUK
-Women's Semi Rimless Glasses
-Women's Plastic Glasses
-Women's Metal Glasses
-Women's Retro Glasses Currently, this results in the following URL structure for sub categories: https://www.glassesonspec.co.uk/product-category/womens-glasses-2/womens-rimless-glasses/ (For some reason WooCommerce is adding -2 to the end of the primary category name, it will not let me change it for some reason, this is the subject of a further investigation!) So first question, is there too much duplication of the word glasses on the sub items? for example, should they read; Women's Glasses
-Rimless
-Semi Rimless
-Plastic
-Metal
-Retro Hence giving this URL structure: https://www.glassesonspec.co.uk/product-category/womens-glasses-2/rimless/ OR, should we change the top level category name to just Women's and let the sub categories complete the picture?: Women's
-Rimless Glasses
-Semi Rimless Glasses
-Plastic Glasses
-Metal Glasses
-Retro Glasses Giving this example URL structure: https://www.xxxxxxxxxxxxx.co.uk/product-category/womens/rimless-glasses/ This would solve my hyphenation problem, however my fear is the top level category on it's own is not descriptive enough when viewed as stand alone: https://www.xxxxxxxxxxxxx.co.uk/product-category/womens/ The second part of my question relates to how to deal with the change in URL structure. I am using Yoast Premium, so will that pick up the changes and automatically redirect to the new one as it does when done manually? Or will I need to take a different approach using HTACCESS commands? I hope the above makes sense, Many thanks, Bob0 -
2 Versions of Same Homepage
We want to show new and returning visitors different versions of our homepage (same URL) What, if anything, should we use as the markup to tell Google what we are doing?
Technical SEO | | theLotter
Any danger that Google will think we are cloaking? Thanks!0 -
Phone Number In Meta Description
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site. Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation? Thanks, Ruben
Technical SEO | | KempRugeLawGroup3 -
The word 'shop' in a page title
I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category. ex. Shop 'keyword' | Brand Name As opposed to just using the keyword sans 'Shop.' Some of the keywords are very generic, especially for a top level category page. Question: Is the word 'Shop' damaging my SEO efforts in any way?
Technical SEO | | rhoadesjohn0