301 redirect with Magento; still Page authority 0 after 6 weeks
-
Hi Mozzers!
In December '14 I have execute a 301 redirect in the 'old' page in the admin of my Magento store. Now I was surprised to see that the Page Authority is still 0 of the new page 6 weeks after the execution.
- should I have seen the update of the PA on the new page already after 6 weeks of time? If yes, then I assume that my Magento didn't execute this properly?
Old url: http://hippemamashop.nl/mama/boeken/fotoalbum.html
New page: you will be redirected to the new page after clicking the old page -
Using 301 is that standard way of proceeding if you need to change the structure of your site. If done properly, there is no impact on your rankings (always make sure to update your internal links - avoid 301's on internal links). As a rule of thumb, don't change your url's too often, because the redirects can get quite messy after a few years.
For the ranking question, I wouldn't know how long it takes, I mainly track traffic, not really page authority, so can't help you on that one.
Unrelated to your question, but could have an impact on your SEO: I was a bit surprised by your choice of Magento for a smaller shop. Magento is known for being quite hungry for resources, and normally requires a dedicated server to run on. I sometimes had difficulty accessing the pages.
When I did a speed check the final result was ok, but 'time to first byte' was quite long, which could indicate that your server is not really up to its task. Another strange finding was that a very large part of the content that is downloaded are javascriptfiles (65% of total weight of the page) and css files (20%) - you should try to regroup these files & minify them. Also try to tune your caching settings - a lot of static resources could be cached. Full details can be found here: http://www.webpagetest.org/result/150204_1H_1A91/ - you should also check the Page Speed Insights tool from Google: https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fhippemamashop.nl%2F&tab=desktop.
On your productpages, some of the descriptions are quite short, and maybe not 100% optimised for search (and for your target audience). Additional info is not always correct 'Materiaal: Nee' (Lief sokjes). Try to find a unique tone of voice for your site - you are trying to attract young fashionable mothers - so you probably should adapt your descriptions to that target audience
rgds,
Dirk
-
@DC1611 and Monica; thanks for your reply! In that case I should be patient to see the page authority increase (I didn't knew it will take that much time as I though the page authority will be updated instantly since it's a redirect that push the 'link juice').
-yes, the new page has been cached by Google
-unfortunately the page isn't getting traffic through Google organic yet.
For me the important thing to know is whether the redirect has been configured properly. If that's the case I think I should not have to worry at all and can leave it and checking it again after a few months? After how many months should I check it? And what about the Google ranking position; will that remain? (I am planning to implement a couple of 301 redirects as I have to, but if it will influence my rankings significantly I will doubt to proceed with the action)
Looking forward to your replies
-
Usually the page authority doesn't increase for a couple of months. You need time to let the search traffic work. Has the new page been cached by Google yet? Do you have a way to tell if the page is getting traffic on its own yet?
The page authority starts at 0 because it is a new page. The 301 redirect helps get new traffic to the page and carry over link juice, but it will still take time for the page authority to increase. Hang in there!
-
As far as I can see the redirect is correct - you can always check yourself using a tool like http://web-sniffer.net/ to check the headers that are returned when calling the page. Probably you just need to be patient regarding the PA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento Category Suffix - redirect issue
Hi All, Just launched a new Magento store & set the category suffix to blank & not .html or / So the desired url is https://www.example.com/category-1 But I am seeing a 301 redirect being implemented: https://www.example.com/category-1/ redirect to: https://www.example.com/category-1 I cant see this is the list of 301 redirects within the redirect panel in Magento but Moz & another redirect checker is picking it up. I am missing a setting or something ? Many Thanks,
Technical SEO | | PaddyM556
Pat0 -
Home has DA 50 but Subpages have Page Authority of 1
Hello, we already asked this, but there was no answer. We would be happy for any information. How could it be, that our subpages all have a PA 1 if the home got DA 50? technical specialities: Megamenue opens on click only Category pages dont exist (home/i-do-not-exist-as-page-category/PA-1-subpage) All subpages have a high amount of links to ressources (over 200) subpages are crawled and online for some time what would be the most obvious cause for the low PA? Would the external link profile be the main reason? thanks in advance. I would be happy to answer your questions
Technical SEO | | brainfruit0 -
301 Redirects Relating to Your XML Sitemap
Lets say you've got a website and it had quite a few pages that for lack of a better term were like an infomercial, 6-8 pages of slightly different topics all essentially saying the same thing. You could all but call it spam. www.site.com/page-1 www.site.com/page-2 www.site.com/page-3 www.site.com/page-4 www.site.com/page-5 www.site.com/page-6 Now you decided to consolidate all of that information into one well written page, and while the previous pages may have been a bit spammy they did indeed have SOME juice to pass through. Your new page is: www.site.com/not-spammy-page You then 301 redirect the previous 'spammy' pages to the new page. Now the question, do I immediately re-submit an updated xml sitemap to Google, which would NOT contain all of the old URL's, thus making me assume Google would miss the 301 redirect/seo juice. Or do I wait a week or two, allow Google to re-crawl the site and see the existing 301's and once they've taken notice of the changes submit an updated sitemap? Probably a stupid question I understand, but I want to ensure I'm following the best practices given the situation, thanks guys and girls!
Technical SEO | | Emory_Peterson0 -
Changing a domain name, pages redirection
when changing a domain name, should we redirect all the pages to their new pages or only the indexed pages? Thanks
Technical SEO | | bigrat950 -
Importance of 301 Redirects
Hello, I have been brought in at the last minute to consult for an e-commerce client who is about to relaunch their website. The site currently receives 8000 visits a month, 3100 of which are from organic search. They have a few thousand product pages. The web development firm they are using is changing all of the old product page urls and using 'search engine friendly' urls for the new site, which is expected to launch in a few weeks. However, they did not/are not planning on including 301 redirects from the old URLs. Other than simply stating 'this will be bad for your SEO', what would be a correct way of explaining to the client how much of a problem it will be if their new site launches without 301s. For example, is this a big enough issue to delay the launch of the site / get in a contract dispute with the web developer?
Technical SEO | | stageagent0 -
301 Redirects
Hi, I ran the seomox link report and see that I have an entry for our home page (http://www.trophycentral.com/) and http://www.trophycentral.com/index.html. The index is shown with a 301 redirect. Does this mean that a redirect is already in place to http://www.trophycentral.com/? I want to ensure our traffic is not being split between the two urls, but not sure how to confirm this. Thanks! <colgroup><col width="294"></colgroup><colgroup><col width="81"></colgroup><colgroup><col width="80"></colgroup><colgroup><col width="77"></colgroup><colgroup><col width="214"></colgroup>
Technical SEO | | trophycentraltrophiesandawards
| URL | HTTP Status | Total Links | Page Authority | Number of Linking Root Domains |
| http://www.trophycentral.com/ | 200 | 5746 | 53 | 244 |
| http://www.trophycentral.com/index.html | 301 | 5123 | 42 | 4 |1 -
301 redirect problems on site not yet moved
I have re-designed one of my sites, the old site is all static pages on a Windows server, I have made the new sites and it is on a new server and is running on Wordpress. I have just finished testing it and so am nearly ready to switch over the nameservers to the new server, however I'm having some problems with 301 redirects. I have tried to set up a few 301 redirects on the new server to test before I change nameservers but they don't appear to be working. I would have imagined that they should (even though the actual page isn't hosted on the new server) or am I being very stupid here and I can't test a 301 redirect until the nameservers have been changed. Redirect 301 /magazines.htm http://.../~account/magazine-freebies Obviously the above with the stars (*) is the server address and route to my account.
Technical SEO | | Wardy0 -
301 Redirects Change?
Hi, Mozzers- I've noticed pages that are getting 301 redirected are staying out there longer. It used to be that you would implement a 301 redirect and then after a couple of months the old page would disappear out of Google's index. Over the last couple of months I've noticed pages lingering, popping up.... What gives? Thanks in advance! LHC
Technical SEO | | lhc670