SEO Strategy Report Structure
-
I am looking to get a structure for an SEO strategy document. While I understand that the specific tactics that you will used will vary significantly from project to project I would love to get my hands on a document that has heading that should be covered off in an SEO strategy report. Any help is very much appreciated. Thanks
-
Yep I think between the two I should be in a really good place. Thanks
-
Conor,
Okay. Are you looking specifically for content creation or what needs to be done as a SEO provider?
Clickminded.com has a great general SEO Checklist that's new for 2015 called The 2015 SEO Checklist.Is that more of what you are looking for?
Alex Brown
Del Far Fans & Lighting -
Nope I think I may be asking for something that is impossible to product. I think what I am trying to get to is a hybrid between the 8 steps from above and then a checklist for content creation that can be shared with anyone producing content. I want a document that lays out a general strategic approach to SEO as well as having the basic hygiene factor best practices included. Is there a template for anything like that?
-
Connor,
That can be difficult as each client is looking for something different. Most customers, in my experience, has wanted to know every detail. Usually its page 1 search results, and you can see how many pages on the site is on front page compared to how many aren't and how that has changed due to your efforts. Other things like conversions and/or traffic is easy using any web-page analytic software.
Is that a little better for you, or am I still missing the question?Alex Brown
Del Mar Fans & Lighting -
Thanks yes I had come across this and it is very helpful. My question was more to do with a structure for presenting an SEO strategy to clients/internal stakeholders. So how do you structure a document that outlines the SEO process. What needs to be included and what can you leave out?
-
Hi Connor,
I'm not quite sure what you're asking for. If I understand correctly you're looking for an outline for the step-by-step process of SEO?
Although this is an older article, I believe it to be a great outline and still use it!
Please let me know if this helps!
Alex Brown,
Del Mar Fans & Lighting
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is bright edge an SEO platform you would recommend?
Hi mozzers, Has anyone used Bright Edge before? Is this a good platform for a website that carries over 1800 pages and is looking to scale their content? I would like to know the pros and cons of this platform. Thanks for sharing any other valuable information about this platform!
Industry News | | Ideas-Money-Art0 -
Seo audit tool recommendation and advice anyone?
Can anyone recommend a good SEO Audit tool for my site? I have 3 top level domains with duplicate content so am looking for some international advice as well... Thanks advice would be much appreciated.
Industry News | | edward-may0 -
SEO Guidelines for Partner Links
We decided to follow an aggressive strategy with cross linking. We have cross linked all all the 6 different brands just above the header of a News Portal. You could see what i mean here www.in.gr
Industry News | | DOLdatacenter
Do you think that i should enable the nofollow so as not to get penalized by Google. We tend to use the same cross network linking scheme (in the header) for all branded sites. Google’s guidance on link schemes doesn’t specifically address these types of partner links, which don’t really fit the mold for “excessive link exchanging.” Thoughts appreciated.0 -
Real-Life Negative SEO Study
This isn't so much of a question as an offer The Offer first, then the story. We are currently the target of a sustained negative SEO. This was only discovered in the last 3 or 4 days (Webmaster reports impressions down from 15,000 to 1,600!). I'm not asking for help, I believe we know what to do in order to combat it. My question is whether anyone at MOZ would like to use it as a real-life ongoing case study. We are not a new company and have never dabbled in black hat SEO. All current thinking suggests that this shouldn't have been possible given our age and reputation. A summary of our company/site below: 9 Year old domain $3m annual sales Previous Inc. 500 Fastest Growing Company 25,000 Facebook fans Hundreds of natural links including CNN.com, Washington Post, Inc.com I'm not the best writer and I'm not that technical. I would gladly give the right person full access to anaylics, webmaster tools, sales reports, interviews. Given that this is still ongoing (and there's always a chance we might not recover!) I suspect this would make a great case study for the community given the right author. gfbM8kV
Industry News | | experiencedays1 -
Does Penguin Help Negative SEO?
With negative link targeting seeming to become more and more of a ‘standard practice’ for more and more agencies and freelance SEOs (I, for one, have had to use the disavow tool far more than I ever thought I would) and the fact that there are more “link building services” that really only build ‘crap’ links than there were when that type of link building worked, I am honestly a bit afraid that Google is really just pushing SEO’s to the ‘dark side’ or at least handing black hat link builders a great tool for bringing down the competition. I had one SEO actually say to me “If my client can’t recover than at least I can target everyone that jumped ahead of them and only spend around $300 on bad link building”. This came from someone I NEVER thought would say anything of the sort and really got me to thinking’ “will this be the future of SEO?” I know the answer is no but still, it seems more and more people are just throwing their hands up and targeting competition rather than working on their own websites and with updates like Penguin I am afraid that more of my time will be spent disavowing links than building them.
Industry News | | Vizergy0 -
SEO Company In France
Hi Guys I am currently looking for an SEO company in France. Cant anyone recommend a good reputable agency? Thanks
Industry News | | EwanFisher1 -
Keyword Strategy
I am working with a company that has had a few "SEO Experts" work on it's site over the last year. The strategy these "experts" used to generate keywords is to optimize on many general keywords and, when mixed all together, make the keywords they are optimizing against. For example, they did photo printing. They would optimize for the keywords: photo prints printing print photographs photography 4x6 cheap .... Maybe I am missing something, but I have never seen a keyword list managed this way... is this "normal"? Is this something "new" I am missing? Any advice or strategy tips on this one? Thanks in advance!
Industry News | | smulto0 -
How do you hire an SEOmoz-savvy SEO consultant?
I'd like to find an SEO free-lancer to review WikiTree.com and give me ongoing advice. My first instinct would be to go through oDesk, but I know I want someone who is tuned-in to this community and uses SEOmoz's tools. Advice or recommendations? Thanks!
Industry News | | Interesting.com0