Link building… how to get high rewarding links?
-
Hi Guys,
I have a few people whom I have built relationships up in my industry with that would like to link to my site. Is there any particular things I need to be mindful of before having them link to me? I'm just mindful of the unknown. Also, which links to use etc?
Thanks in advance
-
Everyone here has some great advice and tips. I tend to disagree with a few of the ideas here. First, I don't think that having links from people that you have built relationships with is a terrible thing. If it is done properly it could probably generate some great referral traffic for you. That is very important. There is no link juice passed if there is no traffic.
You absolutely have to make sure that you watch the anchor text, but you also what to do a quick check of their link profile. As the Penguin updates are becoming more evolved, you can be penalized for just being in a bad link neighborhood. I would just run their domain through Open Site Explorer and see if there is anything that makes you nervous.
If these are sites that are related to yours, and they have the potential to generate good, engaged traffic, I think you don't have too much to worry about.
-
Your welcome Alec, glad I could help.
-
Great Kevin, will take that on board, thanks for the heads up!
-
Thanks Oliver, again more great tips! Awesome thanks again
-
Thanks so much Richard, amazing tips!
-
You really can't/shouldn't control who links to you and how they link, but if Google's fancy algorithm finds something in common with the way people link to your site, it might do more harm than good. You said "a few people," so this really won't be an issue for you. If you're speaking at an industry conference and suggest to 1000s of folks how to link to your site, then I would carefully follow Richard's advice and note Oliver's tips.
-
If you want to do link building, you need to build a very natural profile, some tips:
- Anchors: Do not use the exacly keyword you want to rank as anchor, instead use long sentences including your kw.
- Variety: Do not get just "keyword" links, links with url, branch are also important.
- Nofollow: It´s very important to include nofollow links in your link profile.
- **Footer/sidebar: **Avoid links from footer/sidebar, specially if they are nofollow.
- **Variety of domains: **Get your links from different domains.
- Avoid links fromk penalized websites: It´s also very important to analyze the domains your site is going to be linked are healthy enough
Br
//Oliver
-
You need to be mindful of the anchor text they use. You don't want five new links coming in all saying 'Your Main Keyword' You also need to be aware of their site's overall quality. Check all of their site stats such as Domain Authority - Page Authority - Trust Flow - Citation Flow, etc.
Also, check their outbound and inbound links. You don't want your link on their site if they also link out to other sites that are completely irrelevant. And you wouldn't want your link on their site either if they have lots of low-quality inbound links pointing to their site.
Perhaps the main thing to watch our for in your scenario is that they don't just give you a site-wide footer link. You may think you're getting a good link in the footer of their homepage, but if it's a site-wide footer link they've just sent your website anywhere from 25 to 300 inbound links. That's something you don't want either. Hope this help a little.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Linking
Hi I've been looking over my pages and it says for this page for example http://www.key.co.uk/en/key/1-6kw-halogen-heater I have too many links, I think it was about 178. These links are from the menu and bottom of the page - how much of an issue is this for internal linking structure? I wouldn't want to remove the menus or change them too much. Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
High Bounce Rate
Hi Mozzers, I wanted to discuss bounce rates as i am trying to drive my websites down and would appreciate some pointers. Firstly, the facts. Ours is an e-commerce website we attract 10000-12000 visitor a month, 8000 of which land on a single page and the other 4000 rest of website. On a whole the rest of the website has a bounce rate of 48-56% which im fairly comfortable about, but have made small gains with little changes. The problem is the single page attracting 8000 visitors. The page is an informative article about the various types of a select product and its most common uses. When i started the page had no internal links and was suffering from a 88% bounce rate. I have since inserted products into every sub-section of the post and lots of links to products, category pages etc. This has gone really well and the pages linked from it attracted 1000 more views month 1, and 1500 month 2 with the bounce rate dropping to 76% (small win). However I am still not happy as this is still very high. I would like to work towards dropping it below 60%. The article attracts traffic from hundreds of longtail keywords around the subject "different types of this product". The average time spent on the page is 4-5 minutes so I know people are reading the article and finding it useful. How else can I look to encourage more click-through?
Intermediate & Advanced SEO | | ATP0 -
Infographic links were good?
I submit infographic to visual.li, source and a little description. Are these links were good for website link profile? And can I submit same inforgraphi to other websites? http://visual.ly/divya-ashwagandha-churna
Intermediate & Advanced SEO | | bondhoward0 -
Should I remove all vendor links (link farm concerns)?
I have a web site that has been around for a long time. The industry we serve includes many, many small vendors and - back in the day - we decided to allow those vendors to submit their details, including a link to their own web site, for inclusion on our pages. These vendor listings were presented in location (state) pages as well as more granular pages within our industry (we called them "topics). I don't think it's important any more but 100% of the vendors listed were submitted by the vendors themselves, rather than us "hunting down" links for inclusion or automating this in any way. Some of the vendors (I'd guess maybe 10-15%) link back to us but many of these sites are mom-and-pop sites and would have extremely low authority. Today the list of vendors is in the thousands (US only). But the database is old and not maintained in any meaningful way. We have many broken links and I believe, rightly or wrongly, we are considered a link farm by the search engines. The pages on which these vendors are listed use dynamic URLs of the form: \vendors<state>-<topic>. The combination of states and topics means we have hundreds of these pages and they thus form a significant percentage of our pages. And they are garbage 🙂 So, not good.</topic></state> We understand that this model is broken. Our plan is to simply remove these pages (with the list of vendors) from our site. That's a simple fix but I want to be sure we're not doing anything wring here, from an SEO perspective. Is this as simple as that - just removing these page? How much effort should I put into redirecting (301) these removed URLs? For example, I could spend effort making sure that \vendors\California- <topic>(and for all states) goes to a general "topic" page (which still has relevance, but won't have any vendors listed)</topic> I know there is no distinct answer to this, but what expectation should I have about the impact of removing these pages? Would the removal of a large percentage of garbage pages (leaving much better content) be expected to be a major factor in SEO? Anyway, before I go down this path I thought I'd check here in case I miss something. Thoughts?
Intermediate & Advanced SEO | | MarkWill0 -
To recover from Penguin update, shall i remove the links or disavow links?
Hi, One of our websites hit by Penguin update and I now know where the links are coming from. I have chance to remove the links from those incoming links but I am a little confused whether i should just remove the links from incoming links or disavow the links? Thanks
Intermediate & Advanced SEO | | Rubix0 -
Content linking ?
If you have links on the left hand side of the website on the Navigation and content at the bottom of the page and link to the same page with different anchor text or the same would it help the page (as it is surrounded by similar text) or is the first one counted and this is it?
Intermediate & Advanced SEO | | BobAnderson0 -
First Link Priority question - image/logo in header links to homepage
I have not found a clear answer to this particular aspect of the "first link priority" discussion, so wanted to ask here. Noble Samurai (makers of Market Samurai seo software) just posted a video discussing this topic and referencing specifically a use case example where when you disable all the css and view the page the way google sees it, many times companies use an image/logo in their header which links to their homepage. In my case, if you visit our site you can see the logo linking back to the homepage, which is present on every page within the site. When you disable the styling and view the site in a linear path, the logo is the first link. I'd love for our first link to our homepage include a primary keyword phrase anchor text. Noble Samurai (presumably seo experts) posted a video explaining this specifically http://www.noblesamurai.com/blog/market-samurai/website-optimization-first-link-priority-2306 and their suggested code implementations to "fix" it http://www.noblesamurai.com/first-link-priority-templates which use CSS and/or javascript to alter the way it is presented to the spiders. My web developer referred me to google's webmaster central: http://www.google.com/support/webmasters/bin/answer.py?answer=66353 where they seem to indicate that this would be attempting to hide text / links. Is this a good or bad thing to do?
Intermediate & Advanced SEO | | dcutt0 -
Aside from creative link bait, what's a solid link building strategy involve?
All things considered, directories, blogs, articles, press releases, forums, social profiles, student discount pages, etc, what do you consider to be a strong, phased, link building strategy? I'm talking beyond natural/organic link bait, since many larger accounts will not allow you to add content to their website or take 6 months to approve a content strategy. I've got my own list, but would love to hear what the community considers to be a strong, structured, timeline-based strategy for link building.
Intermediate & Advanced SEO | | stevewiideman1