Client wants a seperate .tv domain for their media/videos instead of a subdomain/subfolder. What is the best way to pass of link equity to a new domain?
-
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website. They believe that the .tv domain will better represent the media experience of their business. We can understand this client's position however we are concerned about their .tv domain will lose out on the link equity if it were no longer placed in the .com's subdomain/subfolder.
Here are our questions:
1. What would be the best way to pass of link equity from .com website to a new .tv domain? Should we just have a video link on the .com website that 301 directs to the new .tv domain?
2. Is there any SEO benefit of having a .tv domain for Google Video queries or even Youtube?
3. Is there any long term value of having two different websites? For link equity purposes we understand that it would be better if everything was in a .com. However is a .tv domain ideal for a better representation of their media content?
We appreciate any feedback.
-
thanks for the response!
-
Yup! Especially at the expense of creating a new domain for content that could benefit the established domain.
-
Thanks for the query suggestion.
I was surprised that I didn't recognize lots of big brands with .tv domains. So, in my mind, .tv domains are frivolous.
-
Excellent insights as usual EGOL. As a handy way to look at companies currently using the '.tv' TLD there's always this search: https://encrypted.google.com/search?hl=en&q=site%3A.tv Cheers!
-
These are just my own answers, don't accept them as "best practice" or anything like that because lots of people will disagree with me.
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website.
In this situation, I would explain to the client that most SEO professionals will recommend keeping all of their assets on a single domain. This is generally agreed to produce the highest rankings. I would make certain that they understand this completely.
They believe that the .tv domain will better represent the media experience of their business.
They seem to feel so strongly enough about this .tv domain that they are willing to sacrifice their potential rankings. So, I would tell them that they should move ALL of their assets to this .tv domain instead of dumping them into a caboose.
They must feel that their video assets are special. They must think that the .tv domains are special. So, I would toss this at them and see how they react.
If their video assets are so wonderful then it is possible that the .tv domain will become a powerhouse site, then they will have all of the rest of their assets in a caboose on a .com.
I personally don't have experience in the .tv space. Are lots of major players moving onto them for good reason? Do they think enough of them to move all of their assets to them? Or is the use of .tv domains frivolous?
So, going full circle on this, I still think that it is a bad idea to move videos to a .tv domain instead of putting them into a folder on this company's established .com. The only reason that I would change my mind about this is if major companies are moving to this in a big way. I would register the .tv domain and sit on it until this is the clear and widely accepted path.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I revive the old domain or just redirect all the juicy links to my new site?
I'm about to acquire a domain with a lot of great/highly authoritative backlinks. The links pointing to the domain are quite powerful and the domain is an exact match TLD. I have two options (that I know of 😞 1. I could redirect all the links to their new home(s) on my new site which offers the same resources the old site used to offer. or 2. I could rebuild the tools/content on this site. Ideally, I'd transfer to my new site as all those powerful links could help all my rankings. However, I'm worried that some of the powerful links will de-link once they see the site redirects elsewhere, even though it's offering the same content. Also, option one isn't an exact match domain. Which, I know, shouldn't make a difference now-a-days but regardless of what people say, it still seems to help out some sites in less competitive niches. One more thing to note: The domain that I'm purchasing is about 25 years old. I'm leaning toward option one. I want to make sure I put my best foot forward on this investment and thought it wise to consult the SEO gods.
Intermediate & Advanced SEO | | ninel_P0 -
The Consequences & Best Practices In Changing Domains
Working with a long established/organic successful site that, for brand reasons I disagree with, is verging on changing its domain name. Other than 301ing individual pages to their new domain name equivalent, getting canonicals updated, updating SSL certificates, new Google Search Console with old settings, maintaining the old robots.txtetc what else is worth paying attention to? Assuming I do all of that, how bad a hit to organic over what period of time might this result in? 6 months ago we migrated to https and that was hardly felt, but this is really a brand new domain name altogether. Thanks!
Intermediate & Advanced SEO | | 945010 -
Single domain or a subfolder?
One of my clients is wondering whether they should move they stand alone business website to a subfolder of their brand website. For example, from http://www.johnlewisforbusiness.com to http://www.johnlewis.com/business. Do you guys think it's a good idea from SEO point of view? Can you recommend any articles on this? What is the expected loss of current value by changing domain and migrating URLs?
Intermediate & Advanced SEO | | Adido-1053990 -
New Domain Vs. Existing Domain
Hello, A potential client of mine has been blacklisted because of bad SEO process basically they have over 1,500 toxic links on their site. They have penalised to such an extent that they are now on page 12 for most of their keywords and not ranking well on brand terms either. They are keen to on to a new domain entirely and ditch their current domain when we design their new site. I wanted to get people's opinion on whether this is the best course of action or should we try to salvage the current domain? Many thanks, Mat
Intermediate & Advanced SEO | | Barques-Design0 -
Subdomain blog vs. subfolder blog in 2013
So I've read the posts here: http://moz.com/community/q/subdomain-blog-vs-subfolder-blog-in-2013 and many others, Matt Cutts video, etc. Does anyone have direct experience that its still best practice to use the sub folder? (hopefully a moz employee can chime in?) I have a client looking to use hubspot. They are preaching with the Matt Cutts video. I'm in charge of SEO / marketing and am at odds with them now. I'd like to present the client with more info than "in my experience in the past I've seen subdirectories work." Any help? Articles? etc?
Intermediate & Advanced SEO | | no6thgear0 -
Does link equity to a page that is 301'd to a new domain pass juice on?
If we build some quality inbound links to certain pages, that are a later date 301'd to another domain, does any equity or juice get transferred across? Or is the inbound link's value wasted? Thanks
Intermediate & Advanced SEO | | bjs20100 -
Subdomain Metrics Links??
I have been analysing my companies website against our competitors and we beat them hands down on everything apart from the total links in the subdomain metrics. Our competitor jumped above us a couple of months ago to grab the number one spot for our industries most valuable keyword. They have had a new website designed and after looking at the source code and running it through SEO MOZ in comparison to our site I can't see how they have manged to do it. We beat them hands down on all factors apart from subdomain metrics > Total links where they have twice as many. When it comes to Page Specific Metrics and Root Domain Metrics we easily beat them on all factors. Does anyone have any ideas what I need to do to improve the subdomain metrics? Thanks
Intermediate & Advanced SEO | | Detectamet0 -
First Link Priority question - image/logo in header links to homepage
I have not found a clear answer to this particular aspect of the "first link priority" discussion, so wanted to ask here. Noble Samurai (makers of Market Samurai seo software) just posted a video discussing this topic and referencing specifically a use case example where when you disable all the css and view the page the way google sees it, many times companies use an image/logo in their header which links to their homepage. In my case, if you visit our site you can see the logo linking back to the homepage, which is present on every page within the site. When you disable the styling and view the site in a linear path, the logo is the first link. I'd love for our first link to our homepage include a primary keyword phrase anchor text. Noble Samurai (presumably seo experts) posted a video explaining this specifically http://www.noblesamurai.com/blog/market-samurai/website-optimization-first-link-priority-2306 and their suggested code implementations to "fix" it http://www.noblesamurai.com/first-link-priority-templates which use CSS and/or javascript to alter the way it is presented to the spiders. My web developer referred me to google's webmaster central: http://www.google.com/support/webmasters/bin/answer.py?answer=66353 where they seem to indicate that this would be attempting to hide text / links. Is this a good or bad thing to do?
Intermediate & Advanced SEO | | dcutt0