Are directory websites still worth considering?
-
Hi Mozzers,
What are people's opinions on directory website?
As standard, we would always attempt to get our clients listed on reputable generic directories such as Google My Business and Yelp, and then directories that are relevant to the industry in which a company operates.
Do you think this is the right approach to take?
-
Local directories are good for local companies. Yes that is a good approach. You may want to look at Yext whitelabel package for marketing this service to your local clients.
-
Hey Ryan,
Thanks for the response - really appreciate it!
-
Local directories are certainly stronger than ever with their integration into mobile, mapping results, and GPS targeted user behavior, so by all means consider using local listings wherever applicable with a client.
Directory pages on industry specific websites are also a great place for links and create topical associations and trust even if they're not keyword targeted.
General all inclusive directories have fallen by the wayside over the years as user behavior has gone less from something akin to tv-like channel surfing to targeted search and acquire usage. But like you mention in your question, and above, in the right context, directories are still strong. Just the more focused the better. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do many nofollow links from one website will hurt my website SEO?
Do many nofollow links from one website will hurt my website SEO? Please let me know. I am getting about 20 thousand UGC links from a news website after I posted one comment on an article. Please suggest asap.
Link Building | | mikeeb_50150 -
Large natural products website owns education website. Should relationship be disclosed?
Hello All - I'm working on a content strategy for a large natural products company. In general it's difficult for articles about the natural products industry written written on commercial company sites to show up in the SERP. Most of the results come from large educational sites and blogs with no obvious affiliation (or products for sale). This company also owns an educational site - one that would be much easier to get content on the first page of the SERP for. The 2 sites are hosted on the same server. My question is - does this website relationship look fishy? Is it a grey area to create content for the educational site - content where the purpose is #1 education, but #2 - to promote products from the main site and send traffic to the main site. I do think it's important to note that the main company site does not actual sell any products there (products are sold on Amazon and on shelves in stores). I appreciate your thoughts!
Link Building | | JBMediaGroup0 -
Automatic Directory Submissions
I was talking to someone about automatic directory submissions with someone lately, and would love the thoughts of the community here. Basically, the thought was that automatic directory submissions wouldn't get flagged by Google, because they're directories, not necessarily spam links. Is this still true in a post-penguin world? He hasn't seen any negative effects from it yet, but I'm still cautious. My thoughts would be not to depend on the automatic submissions, but to use them as a supplement. If a handful (maybe 50/mo) of directory links could be submitted automatically, that could free up more time for content development and promotion, which is where I believe the real value lies. It would also help skeptical clients feel better about having a certain number of links. So, what have you seen so far? Is this dangerous, safe, or fairly pointless?
Link Building | | DeliaAssociates0 -
Can bad backlinks harm your website?
Hi, This has been discussed to death over the web on many forums, some discussions are even very heated arguing both sides. So... from what I have read on seomoz the answer to this question is... YES. And if one was so inclined to build bad backlinks to a competitor it would have a negative effect. Agree?
Link Building | | activitysuper0 -
Website is Dropping in PR
Hey there. I'm new here at our company, and I'm working on SEO for a website we are working on (www.greenthumbdepot.com). We are doing some link-building (forums, articles, blogs, directory submissions, etc) and are currently trying to find some good quality links, as well. After 3 months, the site was on page 15 for the search term "hydroponics nutrients" on Google, and on the first pages of organic search for Bing and Yahoo!. However, looking again, our website has disappeared from the first 50 pages of Google (according to SEOMOZ). From what I can see, the incoming links are not spammy, and the articles we have been submitting have been driving a small amount of traffic to the site. Are we doing something incredibly wrong here? We've changed the meta tags a couple of nights ago. I'm a noob here, so please go easy on me! I'm learning... so thanks for any advice you can give. -jen
Link Building | | RENDEV0 -
Link DIrectories - Is it a Good Idea with recent Panda Updates
Yo! I have been doing a tonn of research on a few of my top competitors and have noticed that a decent percentage of their links are from link directories. Most of these directories seem organized and the links on the pages are relevant to the selected category. These pages offer both free link submission and a paid feature link submission. My question is that is it a good idea to submit my site to these directories with the recent Panda update(s). I have read a bit about it, but still do not fully grasp the overall picture of it. Any thoughts or suggestions?
Link Building | | techbattery0 -
Are paid directories considered paid links?
I've only ever submitted my sites to tons of free directories, not the paid ones. I'm thinking of getting into a few paid directories now, but just wondering, anyone had experience with a paid directory link being treated like a paid links an penalized or anything? Has it helped you? My competitors has a lot of backlinks from paid directories, so I"m thinking of doing the same thing. But if Google thinks of paid directories as paid links, I would be better off just turning him in 🙂
Link Building | | DanDeceuster1 -
Is still interesting to use aggregators?
Primeiramente, desculpe pelo inglês, pois sou brasileiro. Gostaria de saber, se com a chegada do Panda (que ainda não veio ao Brasil), os agregadores de blogs poderão ser prejudicados à ponto de diminuir os ranks dos links que recebemos. Na verdade, quero saber se ainda compensa usar agregadores de blogs que não utilizam nofollow. Agradeço!
Link Building | | sempretops0