Adwords structure issue
-
Background: We manufacture and sell our own products to the UK and English speaking world. We rank well for major terms but there is lots more traffic to be had with PPC so we've always used Adwords
At present I target keywords in 3 ways.
1. I have an [exact match] campaign that I use to target terms like [acme widget]
2. I have a broad match campaign that I use to target keyword targets I have identified through research like +blue +acme +widget.
3. I have an even broader campaign that I use to target the very long tail terms that it would be too time consuming to create groups and ads for like +camo +rocket +acme +widget
The problem: My 3rd category won't show! I use varied bids to make sure the more relevant ads show where they overlap (eg 2nd campaign bid is 50% of 1st campaign, 3rd campaign bid is 50% of 2nd) but 3rd campaign wont show for long tail searches when I test it with the random crap that people search for! I get the error message...
Your ad isn't being displayed for this keyword because there may be other ads within your account that are ranked higher and have similar keywords.
2 questions I suppose, is my structure acceptable and if it should work why isn't it?! Thanks so much all!
Matthew
-
Here is a good article on bid stacking in Adwords that might help you adjust your strategy.
-
3rd campaign is actually by super broad one so would use the terms +acme +widget. The example I gave was of what I would NOT have time to do, my fault; confusing!
I use separate campaigns so I can see at a glance differing conversion rates and data etc.
Oddly it does appear to be working now. My 3rd super broad campaign appears to be hoovering up traffic the two more focussed ones are missing. Strangely this is at higher CTR's than both of them. Go figure!
-
Hi Mat,
I don't think it is good idea to create three separate campaign for each match type. IMO best practice would be create separate Ad group for each match type in your case.
Second thing there is no use to create separate campaign/ Ad group for like +camo +rocket +acme +widget because I don't think modified broad match type having four words will give significant traffic. As far as I know modified broad match type shouldn't have more than three words.
As far as your current structure is concern technically there is no issue but practically you should create three separate ad group rather than three campaigns for each type.
*** You can add 'camo' as negative keyword in second campaign to remove the error "Your ad isn't being displayed for this keyword because there may be other ads within your account that are ranked higher and have similar keywords."
-
Hi Matthew,
Sounds like your ads are competing with each other. It's often called internal competition. Logically, those keywords on your third example can also trigger ads from your second example. It will usually tend to choose the ad performing better but can also show your other ad occasionally.
You can use negative keywords at Ad Group level to prevent this from happening while keeping your current structure. So, for example, on your 2nd category you can add as negative keywords the words: camo and rocket.
Hope this helps.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting a total monthly spend limit for the Adwords account
Hi, I manage a number of campaigns and even though I keep an eye on daily budget based on our monthly budget, I freak out thinking we would waste a lot more money accidentally. Is there a way how I can set a cap for the whole Adwords account so I will not go over, even if I leave daily campaign budgets on crazy amounts? Thanks. Regards, Katarina
Paid Search Marketing | | Katarina-Borovska0 -
Is there way to have several AdWords Ad for the same keyphrase?
Hi guys. Can I have 2-3-4 ads come up for the same keyphrase? The situation is: I'm bidding for client's company name, there is no other competition (nobody else bids for client's company name), I'm bidding only for exact match and phrase match. Is there way to have, let's say 4 ads come up when somebody searches for exact matched company name? P.S. I know it's weird question, all this is done under reputation management for this company, I'm trying to occupy as much space at the top of the 1st SERPs, so people don't see ROR article in organic position #4. If you have other suggestions - please feel free to put it here. (SEO is being done, not-index pages are being optimized to try to come up as several organic results, backlink building is in process, Social media profiles are being optimized as well). I'm just trying to have some temporary "fix".
Paid Search Marketing | | DmitriiK0 -
Adword San Francisco Reach number
Hello, I have noticed in Adwords, when I select San Francisco or San Francisco county as a location for the campaign, it shows the reach as 7,220,000 Now I know that reach may be different from census data and depends largely on number of google signed-in users. But this number is waaay of. According to census there are only about 850,000 people in SF county, lets add as much that commute to SF for work, then we still have only 1,700,000 - not even close to 7,220,000 google is reporting. Also note that for the rest of the Bay Area counties the Adwords reach numbers match very closely census data. Any ideas?
Paid Search Marketing | | SirMax0 -
Blocking google adwords on google.com?
Is there any chance to block google adwords (not google adsense) firefox/chrome/internet explorer 🙂
Paid Search Marketing | | FCRMediaLietuva0 -
2 websites, similar content, adwords placement
Hi - I have 2 sites in a clients adwords account which are based on the same subject, with unique content on the same subject. We're using 2 unique ads, each using the same keywords, 1 bidding fractionally lower than the other, and are trying to do is get them appearing 1 & 2, but at the moment I I can't even get them to appear on the same page. Are we competing against ourselves or is Google seeing the content as too similar to show both?
Paid Search Marketing | | agua0 -
Adwords & Analytics Different Product Listing Results
Hi We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics. For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period. Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all? Thanks
Paid Search Marketing | | instinctive0 -
Google Adwords
Hi, Is there any tool that tells you if a domain has paid results in Google? I need to find out if a certain domain is showing in the paid search results for any keyword. I tried to from the question clear enough, I don't know how to explain it better.
Paid Search Marketing | | cvissi0 -
Any body hear anything about this new feature in adwords?
Any body hear anything about this new feature in adwords? (see image) srqN9.png
Paid Search Marketing | | DavidKonigsberg0