Site experiencing drop in Google rankings and organic traffic after redesign.
-
Hello,
The company that I work for recently implemented a complete redesign for our company website. The former site was old, cumbersome and in desperate need of an update. We streamlined the site structure and made sure to redirect as many pages as we could find to new thematically related pages with 301 redirects.
After the launch of our new site we saw a large upswing in "soft" 404 errors despite the fact that most of these pages do redirect upon inspection.
So in relation to the soft 404s, for example, is it merely a matter of labeling them as fixed if they redirect properly, or could their be an underling issue with the site itself?
Also, a majority or the urls labeled "not found" in webmaster tools are properly redirected. Do these merely need to be marked as fixed, or is there something else that needs to be fixed like the sitemap structure?
I appreciate any and all input.
Beyond Indigo
-
Hi,
If it's just a new template and all the other factors remain the same - you should have no (negative) impact. If you switch to a mobile template, don't forget to also test the speed of your pages & the size of your images - it's nice that the site is responsive but if you have a lot of very heavy images, and the sites loads slow on mobiles, the gain will be minimal.
The traffic drop related to site migrations is very often related to changing the structure, generating a lot of 404's when not all the pages are redirected. Google seems to be cautious when suddenly there is a spike of 404's and reduces the traffic for a while. Once everything is back to normal, traffic (normally) returns.
rgds,
Dirk
-
Sorry to jump in here but I am about to launch a redesign as well. I am only implementing a new Wordpress theme - all pages, content and structure is identical. The reason being is that the new theme is more mobile friendly. Am I to expect a decline in traffic?
-
We often find it takes 2-6 weeks to bounce back after a redesign.
-
Another thing to do is to double check Google Analytics code on the new website, double check robots.txt on the new website, make sure the new website is being indexed (I'm assuming there are new pages), double check anything and everything.
It is common for new launches to lose traffic for a little bit then come back to a better place. It happened to me on a large media site. The traffic dropped a 30% then recovered for a gain of 15%. Not sure why. But that's what happened.
I hope you find something or hold tight!
Thanks,
Cole
-
Hi,
I would try fetching these pages like Google, or use a tool like http://web-sniffer.net/ to check these pages. If you just do a visual inspection, it's quite possible that you are seeing the correct the page, but that the header returns a 404 instead. Check also https://support.google.com/webmasters/answer/181708?hl=en.
If they are really properly redirected, you can mark them as fixed in WMT to make them disappear. If not it's no use deleting them as they will reappear a few days later.
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Redesign Performance
Hi, I am looking for a bit of advice if possible. In October 2018 we did a site redesign for a website that we had acquired (www.drainageonline.co.uk) but we have lost SO much organic traffic since Oct (-40/50% each month). I have amended any crawl errors including broken redirects ensuring all 301's that we put in place are working correctly, ensured 404 pages working OK, implemented canonical onto all pages along with other bits but we don't really seem to be seeing any improvements in our organic traffic. Can anyone offer any advice on the above? Thanks, Lea
Intermediate & Advanced SEO | | GAP_Digital_Marketing0 -
What should I do if same content ranked twice or more on Google?
I have a Bangla SEO related blog where I have written article like "Domain Selection" "SEO Tools" "MOZ" etc. All the article has been written in Bengali language. I have used wp tag for every post. I have submit xml site map generated by Yoast SEO. However I kept "no index" for category. I know well duplicate content is a major problem for SEO. After publishing my content Google ranked them on 1st page. But my fear is that most of the content twice or more. The keywords are ranked by post, wp post tag and Archive. Now I have a fear of penalty. Please check the screenshot and please suggest me what to do. uRCHf yq7m2 rSLKFLG
Intermediate & Advanced SEO | | AccessTechBD0 -
Rankings Continue To Drop
Hi there I'm at wits end trying to stop the slow bleed in our rankings to our store URL's that started mid March 2017 and continues through to today. I'd appreciate some pointers and hope this will throw up a challenge to someone out there. Here is the background: 1. We run an e-commerce store on Shopify with a blog. The recent ranking decline has been almost entirely on the store URL's (catalogue and product pages) while at the same time we have seen steady growth in search volumes in the blog - this makes me think we are seeing a Penguin4 penalty of some type, because the impact is confined to the store URLs. 2. We received a linked based manual penalty back in 2014 and this was successfully removed within 3 months. We have quite a large disavow file as a result. 3. Shortly after launch of Penguin 4.0 in Sept/Oct 2016 we saw a really nice boost in traffic and ascribed this to being under a previous Penguin algo penalty, now removed. 4. Come March 2017 we see a small but steady weekly drop in rankings for our store URL's only, this steady drop continues through to today and over time has become significant. Approximately a 50% decline in visitor numbers to store URL's only as of today, since March. All of this despite: a. Initially I thought this was a Panda issue (because it seemed to coincide with Panda releases in March and May) so the entire website has been rewritten (during June and July) with thin content removed across the store and the blog. Remaining content has been given a serious content boost, being very careful to watch for over-optimisation, and for keyword cannibalisation. I think I've got this right. There are also no crawl issues being highlighted by Moz Pro or SEMRush site audits. b. Recently discovered, only last week in fact. A very low domain website, trust score (0 and 0) had been copying our blog articles steadily on a weekly basis, starting Oct 2016 (yes same time as Penguin4) and only caught last week (my fault for missing this). These articles were copied verbatim with all links and so generated nearly 400 spammy backlinks to our store URLs (about 30% of all the links we have). I've had all these articles removed from the spammy site via DMCA so none of those links exist anymore (as of 8/14/17). I've also disavowed this domain with Google. Could these spam links be the issue, and Google is still needing to crawl this site to see the links are no longer there? I'm not sure because my understanding is that Penguin4 would have devalued these links to start? c. A general review of links and anchor text. I've used Moz Pro and SEMRush backlink audit (linked to Google Search Console) and have removed all toxic links by contacting web masters and using Google disavow. This included removing any links that I think are causing over optimised anchor text. After disavow, according to SEMRush, we have no toxic backlinks left and only 50 out of 1200 links with "Money" anchor text. This exercise was completed two days ago when the last disavow file was uploaded. However I don't believe there was an issue here before as toxic links were < 1% of all links and exact match "money" anchor text in the region of 5%. d. One potential problem with our backlinks is that we have quite a few high domain/high trust links to our scholarship page with anchor text "official website". The net result is that our "Other" anchor text category is just over 50% of total links - these are mainly educational institutions with .edu domains. e. A review of internal linking. We had some what I would refer to as SEO links, linking all product and collection pages across the store, through a tagging type system. This was removed two days ago as it was probably unnecessary for user experience. Other than this I have two concerns remaining with our internal linking structure. The first is that we have quite a big static navigation on the left margin of our store collection pages. This is not faceted navigation, but static. The second is that we've internally linked from almost every blog to our "key" money page in the store, however with varied and non-money anchor text. f. There is nothing in Google Search Console indicating a problem, no manual actions, no significant HTML improvements, and Google has indexed over 90% of URL's compared to the sitemap. All broken links have been fixed - there were a lot before but all fixed as of three weeks ago. g. Checking site speed in GA. Speed has remained constant over the period and we have put in some fixes to improve it. Site speed has not got worse and scores average in Googles speed checker. That's about it. It's possible that with the recent changes made with respect to b, c, e and f above I just need to wait a couple more weeks for Google to catch up, and would appreciate thoughts on this. However I'd also like some thoughts on the static navigation on our collection pages, plus importantly on linking from blog articles to mostly a single money page in the store - of all that remains I think this is potentially a problem. Our website is located at www.thekewlshop.com Many thanks for your help. Charles
Intermediate & Advanced SEO | | charlesfitz0 -
Help! Rankings dropping after optimising
I have been using MOZ a lot, in the past I have always been able to optimise a website enough to rank well in my local areas, but lately every time I optimise a website based on MOZ recommendations the rankings are just dropping and dropping... I haven't focused any efforts on backlinks, but a few sites have gone from the first page of SERP to 2nd and continue to drop... I have 2 example sites: https://www.documentmanagementsoftware.com.au/ - optimised for "Document Management Software" - was initially ranked no.7 in google AU, now it is no.16 after my efforts. http://www.tmphysio.com.au/ - optimised for "canberra physiotherapy" - was no.6 now it is dropping to no.9 after 'optimisation' Any help or insights would be extremely helpful as I feel hopeless!
Intermediate & Advanced SEO | | thinkLukeSEO0 -
Indexed Pages Different when I perform a "site:Google.com" site search - why?
My client has an ecommerce website with approx. 300,000 URLs (a lot of these are parameters blocked by the spiders thru meta robots tag). There are 9,000 "true" URLs being submitted to Google Search Console, Google says they are indexing 8,000 of them. Here's the weird part - When I do a "site:website" function search in Google, it says Google is indexing 2.2 million pages on the URL, but I am unable to view past page 14 of the SERPs. It just stops showing results and I don't even get a "the next results are duplicate results" message." What is happening? Why does Google say they are indexing 2.2 million URLs, but then won't show me more than 140 pages they are indexing? Thank you so much for your help, I tried looking for the answer and I know this is the best place to ask!
Intermediate & Advanced SEO | | accpar0 -
Web Site Ranking
Hi Folks, I made some changes on my website www.gemslearninginstitute.com and published it two days ago. It was ranking on Google first page for a few keywords. I did not touch the pages which were ranking on first page. Since then I am not seeing the website ranking on the Google. Does it take a few days to rank again? How can I ensure that next time if I update the website or publish some blog on my website then it should not effect the ranking. Secondly, if I would like to rank in three different cities then do I need to create separate pages for each city or how should I proceed with this. Thanks
Intermediate & Advanced SEO | | fslpso0 -
What to do after a sudden drop in traffic on May 8?
Hello, I own Foodio54.com, which provides restaurant recommendations (mostly for the US). I apologize in advance for the lengthy questions below, but we're not sure what else to do. On May 8 we first noticed a dip in Google results, however the full impact of this sudden change was masked by an increase in Mother's Day traffic and is only today fully apparent. It seems as though we've lost between 30% and 50% of our traffic. We have received no notices in Google Webmaster Tools of any unnatural links, nor do we engage in link buying or anything else that's shady, and have no reason to believe this is a manual action. I have several theories and I was hoping to get feedback on them or anything else that anyone thinks could be helpful. 1. We have a lot of pictures of restaurants and each picture has its own page and these pages aside from the image are very similar. I decided to put a noindex,follow on the picture pages (just last night) especially considering Google's recent changes to image search that send less traffic anyways. Is there any way to remove these faster? There's about 3.5 million of them. I was going to exclude them in robots.txt, but that won't help the ones that are already indexed. Example Photo Page: http://foodio54.com/photos/trulucks-austin-2143458 2. We recently (within the last 2 months) got menu data from SinglePlatform, which also provides menus to UrbanSpoon and Yelp and many others, we were worried that adding a page just for menus that was identical to what is on Urbanspoon et all would just be duplicate content so we added these inline with our listing pages. We've added menus on about 200k listings.
Intermediate & Advanced SEO | | MikeVH
A. Is Google considering this entire listing page duplicate content because the menu is identical to everyone else?
B. If it is, should we move the menus to their own pages and just exclude them with robots.txt? We have an idea on how to make these menus unique for us, but it's going to be a while before we can create enough content to make that worthwhile. Example Listing with Menu: http://foodio54.com/restaurant/Austin-TX/d66e1/Trulucks 3. Anything else? Thank you in advance. Any insight anyone in the community has would be greatly appreciated. --Mike Van Heyde0 -
How to increase the page rank for keyword for entire site
sorry for my bad english is there any way to increase the ranking for a keyword for the entire site .i know that seo is done per page basis .my site contains 1000ds of posts and i cant get back links for each and every post .so i picked 4 keywords which are mostly used while searching my products , is there any method i can increase my ranking for those keywords like increasing domain authority EXAMPLE :like if i want to increase my ranking for "buy laptop" .if any user searches In google with buy laptop i want my site or any of related pages that match the user search query must show up in front
Intermediate & Advanced SEO | | prakash.moturu0