Keyword Difficulty / Search Volume
-
Hello all,
What do you think about using Keyword Difficulty divided by Search Volume as an alternative to keyword efficiency indexes?
ETA: Obviously this wouldn't be a hard and fast metric, but a general indicator to be taken into account along with other data.
-
This is a good response but doesn't really answer the question..
How would KD/Volume compare with typical KEI or KOI?
-
I use these numbers in a different way.....
Before I consider a keyword I want to know if it has any traffic. If it has traffic then I am interested.
After that I go look at the SERPs. To receive worthwhile traffic you usually have to earn one of the top five positions. I want to see who holds those positions and what type of content I will need to produce to be competitive.
If I think that I can beat their content then I will attack no matter who holds those positions. However, if those positions are held by authority sites and creating highly competitive content is going to be too expensive or impossible then I will look for another keyword.
In my opinion your content creation abilities are more important of a metric than keyword difficulty. If you can create competitive content you should not fear competition because where there is competition there is also (usually) a lot of traffic and a lot of money changing hands. If you can get into the thick of that you will do OK.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Noindex/nofollow on blog comments; is it good or bad ?
Hi, I changed the design of one my wordpress website at the beginning of the month. I also added a "facebook seo comments" plugin to rewrite facebook comments as normal comments. As most of the website comments are facebook comments, I went from 250 noindex/nofollow comments to 950; URL's are ?replytocom=4822 etc. Moz campaign noticed it and I'm asking myself : is it good to have comments in noindex/nofollow ? Should I do something about this ? Erwan.
Moz Pro | | johnny1220 -
Can you create in the Keyword Difficulty Tool several separate reports?
If I go now to the Keyword Difficulty Tool and submit keywords, I get one list with all keywords (let's say 300), but I have actually say 30 keywords per segment/niche I wan't to view. Is is possible to have 10 separate reports?
Moz Pro | | TrendDevelopment1 -
Is there any way to move keywords from one Campaign to another?
We recently moved content off a subdomain onto our main www subdomain. Each of these was previously tracked as its own campaign. Now that the content is consolidated, I'd like to move the keywords that we were tracking on the first campaign over to the second. I don't see an option to migrate, or export/import keywords. Is there any (non-manual) way to do this? Thanks
Moz Pro | | doxo1 -
SEO process suggestions / keyword analysis
hi all, we've done a bit of SEO over the years for our site, and are looking to pick things up this year and spend more time on SEO. first off, we are working on revising our keyword list & would like to view what keywords specific competitors are ranking for and try to target those keywords as well. is this possible via SEOmoz (similar to spyfu)? please let me know if you feel this is a good first step in picking up our SEO efforts for the new year. i've been looking at the research tools & is seems the Keyword Difficulty Tool hasn't been fully functional for the past week or so ("Our Keyword Difficulty Tool is having issues displaying AdWords API data. We are working with the AdWords API folks to get a fix soon!"). also, i noticed i can enter competitor sites in open site explorer & compare link metrics, but i don't see anywhere to compare keyword metrics. is there something i'm missing? thanks again everyone!
Moz Pro | | lsat0 -
Non search traffic in a report, user data etc
Are there any plans so we could add more data from Google Analytics to the seomoz reports? At the moment the reports are nice but my clients want to know the bigger picture than just the search traffic. They need to know the total traffic, the bounce rate, pages viewed etc - data in Google Analytics. There are other seo type tools which offer this information when you generate reports and if seomoz were to allow it then it would make life so much easier as I would not need to maintain a subscription here for the cool tools on offer and to offer websites at up to $100 a month just to generate client reports.
Moz Pro | | MegaFastMoz0 -
How can I see stats/reports from previous months
Hi, Simple question. Where can I see stats/reports from previous months from my campaigns? For example, I want to know if my Organic Traffic has improved in the last three months. Sorry, I'm new with this and couldn't find it anywhere :*( Thanks in advance. Cheers,
Moz Pro | | PacificFrank
Frank0 -
Local search block seems to mess up ranking calculations!
Time and time again i see SEO moz come out with a new rankings report and tell me that I've gone up or down in the rankings by 9 and I get really excited. Then i go look at the search and once agian we are in the exact same position! What it seems like is sometimes SEO Moz decides to count the local search block, and other times it decides not too. Is there any way to fix this? To make it always count the local search block would be preferred.
Moz Pro | | adriandg0