Link juice on sub domains
-
We have got all our clients linking to our website blackpen.tv
Based on a user's location they will be redirected to a sub domain.
So for example someone in France clicking on a link blackpen.tv would be redirected to paris.blackpen.tv or blackpen.tv/paris
Would this affect the amount of link juice passed down?
-
Usually the redirects Roberthseo describes are 302.
For instance, I am redirected with the 302 to http://blackpen.tv/language/en/, because I am in Spain when accessing to blackpen.tv.
That means that if somebody from Paris is linking to blackpen.tv and not to the paris.blackpen.tv subdomain, no link equity is passed because of the 302, even though it is also true that Google (aka: Matt Cutts) told once that in some special occasions (i.e.: when it is clear that a 302 stands for a 301), we can 302 treated as 301 (but, sincerely I don't think this is the case).
So, the best is always to have backlinks pointing to the exact location.
-
Hi, it sounds that you are really trying to rank your sub domains as well.To add to Brady's question, a lot of that depends on how and where the user is being redirected and how you are building out your sub domains. If you are going to use sub domains you need to make sure everything is optimized on and off the page. If you do this consistently and your redirects are correct, you will pass some link juice and your sub domains will start to rank.
-
If the link is not the destination URL the user lands on (in some cases), then yes, it's not the optimal situation for the maximum amount of authority being passed. But that's also dependent upon how the user is being redirected...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help! Choosing a domain for a European sub-brand when working as a partner in North America
Background: Let's say there's a European company ABC.com, they have some presence in the US already for a lot of product brands in a certain space (let's say they make widgets). ABC Co gets 1,600 searches a month and all of that volume centers around the widgets they are known for. ABC Co purchases a company that makes gears, let's call it Gears Inc (gears.com). Gears Inc. was known for making gears in Europe, but their brand is not known in the US (search volume 0). Ideally, I would keep the Gears Inc. brand and build up the presence in the US, separating it from ABC Co. ABC Co wants to maintain their brand and eliminate Gears Inc. But we've received permission to keep the Gears brand for bringing that product to the US ... we will have an uphill battle building up the brand recognition, but at least it won't get lost in what ABC Co is already known for in the US. (ie: we don't want calls for widgets). Domain Situation: ABC Co. has redirected gears.com (DA 1) to a subdomain: {gearmakers}.abcco.com (DA 66) ... they have agreed to place a landing page under that 301 that links to the regional domains (theirs in the EU and ours in the US/North America). They are unwilling to let us use or purchase gears.com OR 301 gears.com directly to our domain. What we're trying to do: build Gears Inc. as a recognizable brand when someone searches "gears inc", this domain would rank first create a simple "brand domain" that a less-tech-savvy users could easily navigate to needs to have recognition in US, Canada and Mexico
International SEO | | mkretsinger
I don't know if this helps or provides anything more? The question is what do we use as our domain name? Any feedback is appreciated!0 -
Can I use rel="alternate" language tags on multiple domains?
On a page with the domain "www.example-1.com.br" (for pt-BR) I will include the following tags: That will work?
International SEO | | Ewerton.RD0 -
International SEO Sub folder Structure
Hi Could anyone offer some advice on the best way to structure sub folders on a website that we are launching worldwide. We are a UK based business and currently run a UK site on www.website.com and we are planning on launching into Europe using a sub folder structure. We will use /de, /fr, /es for the new countries that are coming on board but the question is should the UK site url be: www.website.com or www.website.com/uk As have an established web presence in the UK I'm thinking it should remain as www.wewbsite.com but are there any advantages / disadvantages to changing it to .com/uk Many Thanks
International SEO | | SmiffysUK0 -
Hreflang link is always going to the homepage
Hey there fellow Mozzers, I'm currently performing some work for a webshop which is located at two different TLD's.
International SEO | | WesleySmits
example.com and example.nl. In the head of both websites the hreflang tags have been added to tell Search Engines which site is targeted at which country. That's good 🙂 However, the hreflang links are pointing to the homepages of both websites from every page on the websites. Isn't example.nl/blog/ not supposed to link the hreflang tag to example.com/blog/?0 -
E-Commerce - Country Domains versus 1 Domain?
Hi, Just wanted to get some feedback and opinions re the idea of segmenting our ecommerce site languages under various domains, like .jp for japanese, .it for italian etc... I do understand the geolocation benefits that this could bring us, but on the flipside, it would mean that we would need to grow our domain authority, link buiding per country domain, which is quite a bit of work. Has anyone ever considered or implemented this and any thoughts? Thanks!
International SEO | | bjs20100 -
Working with country specific domain names vs. staying with .com
I've recently inherited a client that has a country specific domain for Canada (.ca) but there is also a US branch for the company at the .com address. They have a direct competitor that operates also in the U.S. and Canada that has decided to operate entirely under the .com address and re-direct all .ca traffic to their .com address. When I compare the link analysis data for both the .ca, .com, and competitors site, I'm finding there is a huge difference between the .ca site and the competitors site, but not a huge difference between the .com site and the competitors site. For example, the domain authorities are as follows: myclient.ca (Canadian branch) - 22 myclient.com (US branch) - 46 competitor.com - 53 When I do a brand search for my client in Canada, the Canadian branch website shows up first, but the American one is second. At this point, would it be better for my client to consolidate the two branches into the .com address and focus on increasing external followed links to the .com website? Or, is there merit in continuing to create a separate inbound link strategy for the .ca site? Thanks.
International SEO | | modernmusings0 -
Export sitemap or internal linking structure in a visual diagram?
Is there a FREE ONLINE tool that will Export a existing sitemap or internal linking structure in a visual diagram? I'm trying to help my clients see there existing sitemaps in a visual document and show how each page links to the next. Is there a FREE ONLINE tool that does this?
International SEO | | splashmedia0 -
Migration from tld's to .com sub folders
Hi Guys, We currently operate five websites, 1 on .co.uk, 1 on .co.nz, 1 on .de and 1 on .com (geo targeted to USA) and 1 on .com/au (targeted at Australia). Open Site Explorer currently credits our .co.uk with 212 unique domains linking to us, our .com has 130, our .co.nz has 110 and our .de (which is new) has around 10. We have a website on .com/au targeting Australia and we have gained around 30 - 40 links into this sub folder. Our rankings in google australia for this website are fantastic and it would appear to me that we have inherited all the domain authority of our .com. The UK is currently our most important market and we operate a website on a .co.uk there. Our main competitors there have around 300 - 400 unique domains linking to them. What I am thinking of doing is deploying our UK content onto our .com root domain (which is currently geo targeted at the US which is a really small market for us) and redirecting all of the .co.uk pages at the root folder of the .com and changing the geo targeting of the .com to the UK. Additionally I was going to migrate our .co.nz and our .de websites into .com/nz/ and .com/de/ sub folders. I will also create a new .com/us/ folder for the US. I can only go off the fact that the only sub folder website we have (.com/au) has been very successful for us. Do you think migration of all of these websites onto the .com domain using sub folders will provide a meaningful boost to our rankings by virtue of having more back links into one domain? Are there any big risks in doing so and how long would you expect the redirects and changes to be picked up by google. I really appreciate any help and comments on this. Kind Regards
International SEO | | ConradC
Conrad Cranfield0