Content Organization Advice with Big Commerce
-
Hi folks,
We have three places with unique content for our company. Our ecommerce site (hosted on big commerce), our help desk knowledge base (subdomain, hosted on zendesk), and our blog (separate domain, self hosted wordpress). We're about to refocus our efforts on generating high quality content, and I'm trying to figure out the best strategy to organize it. I think from an SEO perspective, if we had all of the content hosted directly on our ecommerce site, that would be best. Unfortunately Big Commerce doesn't have much by way of content management. We can't (yet) install a blogging platform or CMS onto our root domain. What's the next best option? Does it do any good to move our blog to a subdomain? Should I try to post all content on our root domain and just deal with the lack of content management (i.e. just make a new web page for each blog entry). Basically, what's the best strategy in this situation for SEO?
Any advice appreciated. Thanks so much!
Hal
-
We can do that. I agree using WP will be a much better user experience. Is there any way to pass some of the SEO benefits of the blog to the ecommerce site?
-
I would personally keep the blog on another domain just for ease and future benefits. You can always use the blog to post non-related items that are in your e-commerce as well as developing a following.
Using WP on another domain can create a better experience rather a new page within bigcommerce. The better experience the less users bounce off the page. You can also use it as a free advertising platform if the site develops well. I also believe influencers will more likely point their readers to a blog rather than an e-commerce site with a blog.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old Content after 301 Redirect Success
Hi, I want to ask what need I do to the old content after my 301 redirect to the new domain with the same content success? Do I need to remove that old content? Nothing bad happen right? Thanks
Technical SEO | | matthewparkman0 -
What is the best format for animated content
We want to use some movement in our designs, charts etc. what format is the most SEO friendly?
Technical SEO | | remkoallertz1 -
Purchasing duplicate content
Morning all, I have a client who is planning to expand their product range (online dictionary sites) to new markets and are considering the acquisition of data sets from low ranked competitors to supplement their own original data. They are quite large content sets and would mean a very high percentage of the site (hosted on a new sub domain) would be made up of duplicate content. Just to clarify, the competitor's content would stay online as well. I need to lay out the pros and cons of taking this approach so that they can move forward knowing the full facts. As I see it, this approach would mean forgoing ranking for most of the site and would need a heavy dose of original content as well as supplementing the data on page to build around the data. My main concern would be that launching with this level of duplicate data would end up damaging the authority of the site and subsequently the overall domain. I'd love to hear your thoughts!
Technical SEO | | BackPack851 -
Does this content get indexed?
A lot of content on this site is displayed in pop up pages. Eg. Visit the Title page http://www.landgate.wa.gov.au/corporate.nsf/web/Certificate+of+Title To access the sample report or fee details, the info is shown in a pop up page with a strange url. Example: http://www.landgate.wa.gov.au/corporate.nsf/web/Certificate+of+Title+-+Fee+Details I can't see any of these pages being indexed in Google or other search engines when I do a site search: http://www.landgate.wa.gov.au/corporate.nsf/web/Certificate+of+Title+-+Fee+Details Is there a way to get this content indexed besides telling the client to restructure this content?
Technical SEO | | Bigheadigital0 -
Problem with duplicate content
Hi, My problem is this: SEOmoz tells me I have duplicate content because it is picking up my index page in three different ways: http://www.web-writer-articles.co.uk http://www.web-writer-articles.co.uk/ and http://www.web-writer-articles.co.uk/index.php Can someone give me some advice as to how I can deal with this issue? thank you for your time, louandel15
Technical SEO | | louandel150 -
Duplicate Page Content
I've got several pages of similar products that google has listed as duplicate content. I have them all set up with rel="prev" and rel="next tags telling google that they are part of a group but they've still got them listed as duplicates. Is there something else I should do for these pages or is that just a short falling of googles webmaster tools? One of the pages: http://www.jaaronwoodcountertops.com/wood-countertop-gallery/walnut-countertop-9.html
Technical SEO | | JAARON0 -
Magento and Duplicate content
I have been working with Magento over the last few weeks and I am becoming increasingly frustrated with the way it is setup. If you go to a product page and remove the sub folders one by one you can reach the same product pages causing duplicate content. All magento sites seem to have this weakness. So use this site as an example because I know it is built on magento, http://www.gio-goi.com/men/clothing/tees/throve-t-short.html?cid=756 As you remove the tees then the clothing and men sub folders you can still reach the product page. My first querstion is how big an issue is this and two does anyone have any ideas of how to solve it? Also I was wondering how does google treat question marks in urls? Should you try and avoid them unless you are filtering? Thanks
Technical SEO | | gregster10001 -
Content Delivery Network
Hi I have a question My site is hosted on a server in the city of my target audience Should i use a Content Delivery Network anyway? Even if the closest edge location of the cdn is in the neighbor country? Thank you Paulo
Technical SEO | | paulogoncalves0