Persistent listings or 301 redirects better for SEO?
-
Imagine these 2 scenarios for an ecommerce listing.
1. A listing that only closes once stock runs out
2. A listing that relists every 7 days assuming stock has run out and doing a 301 redirect to the latest version of that listing (imagine it relists several times)
You might ask why on earth we would have the 2nd scenario, but we are an auction site where some listings can't be bid on. In other words those Buy Now only listings are also part of the auction model - they close after 7 days.
For me it is a no-brainer that scenario 1 is better for SEO, and I have my ideas on why this is better for SEO than the second scenario such as age, SERP CTR, link equity not being diluted by 301 redirects not changing every 7 days when the listing relists multiple times etc.
I was wondering if someone could articulate better than I possibly could why scenario 1 is better for SEO, and why scenario 1 would rank better in the SERPS....would it?
Many thanks!
Cheers,
Simon
-
Hi sichristie,
I find your question confusing, probably because it's a complex scenario you're trying to describe. If I understand it correctly, I agree scenario 1 would be better for SEO because it's all about reputation. If you're looking for an explanation that might resonate with lay people, I'd try an analogy that builds upon the rationale you've described above. Here's an example of what I mean.
Say to your audience, "Assume you are lost and thirsty in a desert when you come upon a set of three paths pointing in different directions. All three have a sign posted with an arrow saying "this way to fresh water". One of the paths looks like it's been there a long time. It's deep and well worn. Up ahead you can see others have taken this path because there are small items like candy wrappers and cigarette butts shed along-side the path. The other two paths are faint and debris free. You're barely able to make them out in the sand. It looks like their signs have been planted there recently, maybe even moved a few times."
Which path would you take?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects and impact on page authority
I need to restructure a section of my website, changing some page titles and moving some pages to other sections. This will then change the URLs but the CMS I use will automatically create 301 redirects so the old URLs still work. The question is, will this have any negative impacts on page authority/page rank? From what I've read, it seems having 301's used to have a negative impact but doesn't anymore?
Intermediate & Advanced SEO | | ciehmoz0 -
Selectively 301 redirects
Hi there: We are developing a pretty typical 301 redirection strategy. We basically are moving blog posts from a former sub-domain to the top level of our new designed site. We've pulled a site crawl of the old sub-domain and want to make sure we redirect any posts with a significant backlink profile to their current counterparts. Most other posts are just going to be redirected to the main 'front door' of our new blog. Is there a way to selectively redirect a certain number of posts and then 'globally' redirect everything else to a single URL? I would assume this would be a pretty common task, but can't find an easy way to do what we want to do.
Intermediate & Advanced SEO | | Daaveey0 -
Deep linking with redirects & building SEO
Hi there. I'm using deep linking with unique URL's that redirect to our website homepage or app (depending on whether the user accesses the link from an iphone or computer) as a way to track attribution and purchases. I'm wondering whether using links that redirect negatively affects our SEO? Is the homepage still building SEO rank despite the redirects? I appreciate your time & thanks for your help.
Intermediate & Advanced SEO | | L_M_SEO0 -
SEO for a redirected domain name
Our client is a law firm with a name that is challenging to spell. We have procured a domain name for them that is catchy, easy to spell, and plays well into their brand, or at least the current campaign. We're using the campaign domain to direct traffic to their website with a 301 redirect. We have placed the campaign domain in a variety of offline mediums including print and outdoor. The client is currently in the number 1 spot for a good number of our highest priority keywords, so I do not want to do anything to jeopardize that. I'm also not sure this campaign will be their "brand" long-term so I don't want to risk making a switch and making it back. So for now, I'm most comfortable leaving the campaign domain as a redirect to their primary domain. Recently, the client approached me complaining (legitimately) that when people google the campaign domain, they are brought to search results for an entirely different domain because Google "corrects" the domain name for them. This is obviously a bad thing, with many users defaulting to entering urls into Google instead of the address bar. If you tell Google that it was wrong about the autocorrection, our site is in the number 1 position. I liken the situation to Overstock.com using O.co as their offline domain, but overstock.com as their online domain. But imagine if you googled o.co and google brought you to a list of results for "on.co" because it assumed you fat-fingered it. Is there anything I can do to prevent the domain name from getting corrected by Google?
Intermediate & Advanced SEO | | steverobinson0 -
Followup question to rand(om) question: Would two different versions (mobile/desktop) on the same URL work well from an SEO perspective and provide a better overall end-user experience?
We read today's rand(om) question on responsive design. This is a topic we have been thinking about and ultimately landing on a different solution. Our opinion is the best user experience is two version (desktop and mobile) that live on one URL. For example, a non-mobile visitor that visits http://www.tripadvisor.com/ will see the desktop (non-responsive) version. However, if a mobile visitor (i.e. iOS) visits the same URL they will see a mobile version of the site, but it is still on the same URL There is not a separate subdomain or URL - instead the page dynamically changes based on the end user's user agent. It looks like they are accomplishing this by using javascript to change the physical layout of the page to match the user's device. This is what we are considering doing for our site. It seems this would simultaneously solve the problems mentioned in the rand(om) question and provide an even better user experience. By using this method, we can create a truly mobile version of the website that is similar to an app. Unfortunately, mobile versions and desktop users have very different expectations and behaviors while interacting with a webpage. I'm interested to hear the negative side of developing two versions of the site and using javascript to serve the "right" version on the same URL. Thanks for your time!
Intermediate & Advanced SEO | | davidangotti0 -
Canonical or 301 redirect, that is the question?
So my site has duplicate content issues because of the index.html and the www and non www version of the site. What's the best way to deal with this without htaccess? Is it a 301 redirect or is it the canonical, or is it both?
Intermediate & Advanced SEO | | bronxpad0 -
Question about 301 redirect for trailing / ?
I am cleaning up a fairly large site. Some pages have a trailing slash on the end some don't. Some of the existing backlinks built used a trailing slash in the url and some didn't. We aren't concerned with picking a particular one but just want to get one set and stick to it from now on. I am wondering, would I clean this up within the same redirect in the htaccess file that takes care of the www and non www? example RewriteEngine On
Intermediate & Advanced SEO | | PEnterprises
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.domain.com/ [NC]
RewriteRule ^(.*)$ http://domain.com$1 [L,R=301] I currently use that to redirect the www. to the non www as you can see. However here is what I was confused about. Would this code be enough to redirect ALL pages with a / to the ones without? or would I also need to add another code (so there is 2) to my htaccess like below? RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^domain.com/ [NC]
RewriteRule ^(.*)$ http://domain.com$1 [L,R=301] RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.domain.com/ [NC]
RewriteRule ^(.*)$ http://domain.com$1 [L,R=301] That way, now, even the non www pages with a trailing slash will redirect to the non www without the trailing slash. Hopefully you understand what I am getting at. I just want to redirect EVERYTHING to the non www WITHOUT a / Thank you Jake0 -
Subdomains and SEO - Should we redirect to subfolder?
A new client has mainsite.com and a large numer of city specific sub domains i.e. albany.mainsite.com. I think that these subdomains would actually work better as subfolders i.e mainsite.com/albany rather than albany.mainsite.com. The majority of links on the subdomains link to the main site anyway i.e. mainsite.com/contactus rather than albany.mainsite.com/contactus. Having mostly main domain links on a subdomain doesnt seem like clever link architecture to me and maybe even spammy. Im not overly familiar with redirecting subdomains to subfolders. If we go the route of 301'ing subdomains to subfolders any advice/warnings?
Intermediate & Advanced SEO | | AndyMacLean0