SEO Benefit to SSL Certificate
-
Our site does not have an SSL certificate. I have read that in the process of adding one of URLs need to be redirected and that some link equity can be lost.
Implementing an SSL certificate sounds somewhat complicated and far from risk free.
Is there a tangible SEO benefit to upgrading to SSL? Will doing so help SEO in a tangible manner that justifies the cost, time and aggravation?
Thanks,
Alan
-
Just like everyone else here responded, ssl is no major ranking factor. Implemented ssl on 8 websites during the last 4-6 months and there was no change in ranking.
-
I only know clients wich are using ssl since google considers it.
I have some insights to these sight, there ist no visible change in traffic or ranking.It is not better, but its also not worser (but implemention is done right, I read that here over 60%
do it in a wrong way). What I mean - done wrong may be bad for your ranking. -
I have implemented SSL about 5 months ago, and have not seen much of a benefit. Also you have to consider that sites running SSL are invariably slower as well, although Cloudflare can help with that.
The only thing I currently like about SSL are the EV SSL certificates (the green bar with your company name) as I believe these allow some sense of authority to be seen by users.
-
Hi,
I have implemented SSL certificate three months ago but I haven't seen any tangible SEO benefits on my site.
If you are running E-commerce site then you should implement it .
Thanks
-
"If you're only doing this for SEO benefits, though, I think there are better places to spend your time and money. Google may turn up the volume on this factor over time, but the evidence for major benefits is still lacking."
^ This. This. This.
-
I'm afraid the short answer is that we don't really know. Google is pushing that direction, but sites that have taken the plunge aren't reporting much in the way of verifiable gains. As you said, there is a real risk, too, and it can complicate some things.
As Patrick said, there are many legitimate business cases for having SSL, and if you're dealing with commerce or private data, you really should look beyond the SEO aspects. If you're only doing this for SEO benefits, though, I think there are better places to spend your time and money. Google may turn up the volume on this factor over time, but the evidence for major benefits is still lacking.
-
Hi there
I have not directly, I am just going off of what Google has publicly stated.
I will say this - if you are collecting information or taking transactions, HTTPS is a best practice for those types of sites. It shows you have taken the proper steps in securing user information.
-
Hi Patrick:
Google has hundreds of ranking factors. Do you know of anyone who has implemented this switch to SSL certificate witnessed a ranking/traffic improvement as a result? -
Hi there
Yes. Google has stated they consider this a ranking factor. While not a huge one, it's still considered one, and they have come out and said "Hey, we value this, and consider it in our rankings".
A couple of resources for you:
Search Engine Land
Moz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Audit my SEO Project
Hey professionals, I works on "MyInfo Community" as a SEO worker, anyone can help me to audit my this project? Because i am newbie in this field. Thanks!
Intermediate & Advanced SEO | | smartpoedgr0 -
New Subdomain SEO questions
I have a main site - mysite.com. I just created a subdomain - leadform.mysite.com I plan to use the leadform.mysite.com as a 1 page lead form only. I will link to leadform.mysite.com from mysite.com and also from other websites I own (myothersite.com etc.) - filtering all traffic to this form to capture leads. (Note - the leadform.mysite.com has CNAME to other server that hosts the backend of the form) My questions are: How should I link from mysite.com to leadform.mysite.com? With dofollow or nofollow? (mysite.com has 1000's of pages and would link from every page with "get a quote' type button) 2) How should I link from myothersite.com to leadform.mysite.com? With dofollow or nofollow? Any SEO risk linking to leadform.mysite.com from an outside domain? (myothersite.com has 1000's of pages and would link from every page with "get a quote' type button) Does it make sense to build links from outside sites to leadform.mysite.com directly to try to get that lead capture page to rank on it's own? 4) Does it make sense to link back from leadform.mysite.com back to mysite.com for seo value? With dofollow or nofollow? Thanks in advance for any help.
Intermediate & Advanced SEO | | leadforms0 -
SEO Priorities for Ecommerce Sites
Hello All! What is the best way to rank SEO tasks by PRIORITY for Ecommerce sites to improve?? It can be quite overwhelming with all the types of projects/tasks needed to improve organic rankings... How would you rank the most CRITICAL tasks to spend the MOST TIME on to the tasks you spend less on. Appreciate your input in advance 🙂 Thank you! Mark
Intermediate & Advanced SEO | | wickerparadise0 -
Internal Linking for better seo
On our site http://villasdiani.com we have a blog called Kenya news, which is a category where we regular post articles. I am always creating external links to the category Kenya news so as it would pass juice to the posts in it and the posts have back links to category. There are no internal links among posts in the category. As our main target is to rent beach villas and boutique hotels, each of that posts in the category Kenya news has only a link either to category with beach villas or to category with boutique hotels. My question is, if this is good practice?, is it just not too much links going to categories to beach villas and boutique hotels form the Kenya news?
Intermediate & Advanced SEO | | Rebeca1
Thank you very much for any thoughts Iris0 -
Are Their Any SEO Dangers When Cleaning Up a Site
I'm doing some housekeeping on my website. Removing old blogs that are out of date (2008) or things have moved on. The blogs I'm removing are being 301'd to relevant newer blogs. Can this type of clean up cause any problems that affect the optimisation of a site? Looking forward to hearing your views. Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Server Migration, Does it effect SEO?
About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors... Can a server migration change rankings? Why?
Intermediate & Advanced SEO | | Thos0030 -
Seo Booster Pro WP Plugin
Hi guys, We used this plugin with good results in the past - http://cleverplugins.com/shop/seo-booster-pro/. Basically, the plugin checks the incoming traffic and when it sees traffic from Google evaluates the SERP where it's coming from. If the keyword was placed on the second page, it automatically ads a link in the sidebar pointing to the article page. The anchor of the link is the actual keyword. This way, the link gets a bit of extra juice and most of the times it gets bumped to the first page. We would like to use something similar to our ecom shops. We need to custom program it as it does not exist as a pre-made plugin. We have a concern though - one of the points of the last Google updates addressing link juice and authority manipulation. Please let me know if you use any related SEO technique (or even this plugin) and what are your thoughts on implementing a such tools on an ecomm site. Thanks in advance
Intermediate & Advanced SEO | | tolik10 -
What are the SEO implications of a CNAME?
(please ignore ridiculousness of hypothetical situation) Lets say Amazon had a food division which was at food.amazon.com. I partnered with Amazon's food division and now food.amazon.com will point to my website (food.com). Amazon adds a CNAME record so food.amazon.com resolves to food.com. If food.amazon.com has built up significant page rank / domain authority, will food.com be getting those benefits? Also, lets say food.amazon.com/rice has a lot of PR / authority -- will food.com benefit from the value of those internal pages?
Intermediate & Advanced SEO | | chadburgess0