Tracking SEO efforts
-
Is there any way in SEOMOZ I wan track whether my SEO efforts have moved me up the google rankings? I'm not sure how to benchmark to establish whether my efforts have made an improvement or not
-
Yes, there's definitely an awesome way to do this in SEOMoz. You need to set up a campaign, and then associate keywords with that campaign. If you have several different categories of keywords you can separate them with tags to group like words together. I would highly recommend also putting in as many competitors as possible so you can see where they rank for the same terms. Once you've put in your keywords, SEOMoz will crawl once a week and track the rankings over time. You will also be able to export complete history for keywords over time. THis is extremely helpful in determining if you are going up or down for your most important terms. Every site is a little different, so the best thing to do is just get in there and play with it and you'll soon find what works best for you.
Hope that helps! Being able to track keywords like this, together with compeitors' rankings is what make SEOMoz Pro worth every penny (IMHO).
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain seo vs subdomain
when building links is it better to link to the main domain (www.aabbccarpetcleaning.com) or www.aabbcccarpetcleaning/carpet-rug-cleaning
Link Building | | dhanson240 -
Is it SEO OK if i cloak internal links and put them in sidebar ?
Hi, I just want to know if i cloak internal link/url and put them in sidebar? Basically i am looking out to cloak below url which contains parameter http://example.com/?tag=tag1+tag2 TO http://example.com/someword/sometagtag Is it SEO acceptable ? Thanks, Raj
Link Building | | RajeshB0 -
Local SEO - Directory Submissions Not Counting Towards External Links
I'm trying to raise the authority of a clients website. It's a local business so I'm submitting it to various applicable high authority business directories to earn more external links. I've submitted it to about 15 directories so far; however when I run Moz's Open Site Explorer, it doesn't state that any of these directories are linking. It's been about 3 weeks now so I assume that's enough time for the directory submissions to be indexed by Google. Has anyone else run into this problem, and if so how did you solve this so these links are counted?
Link Building | | reidsteven750 -
Will this Blog Tool hurt our SEO
Hi, We have come across this tool that we are considering using for some of our blog posts. We will still continue posting our own post blogs weekly, we will just use this if we come across anything interesting. Our concern is it will produce duplicate content from other sites. We are very new to blogging. https://home.passle.net/ Will this hurt our SEO? Will it improve it? Or will it make no difference? All thoughts welcomed please. Thanks Andrew
Link Building | | Studio330 -
Could I be the victim of negative SEO?
While I was searching for bad links to one of my website, I realized that there were lots of backlinks from trackbacks on various blogs. Most of these trackback links are definitely spammy as they are not relevant with the blog topics and they use exact anchor text. The thing is that I am 300% sure that it has nothing to do with any SEO campaign services I've bought in the past. They link back to pages I've never optimized at all. So could I be the victim of a negative SEO campaign? What do you think?
Link Building | | sbrault740 -
SEO Powersuite
SEO PowerSuite Link Assitant Anyone use this tool? May I ask if possible tips about this tool? Just purchased an Enterprise edition, but Im afraid I dont have enough ample time to go over the instructions. Any tips you have will be appreciated..thank you.
Link Building | | SkyHigh810 -
Ideas needed for onsite SEO
Hi, What sort of activity 'onsite' should I be doing to increase SEO? I was thinking of a FAQ's section with 1 anchor text link in the body of the answer going back to my target page. Will the increase in content along with the anchor text inside of it help increase SERP's? I was also thinking maybe use the keyword tool to find search queries which revolve around questions with high search so for example 'How to change a tyre' answering this question in my FAQ's section and running PPC to it, then wrapping lots of sharing tools around it in the hope it generates some social signals. Anyone got any hidden onsite gems they think might help? Cheers
Link Building | | activitysuper0 -
SEO Tool to search mass URLs (for link qualification)
Hi, I have been using OSE and have a compiled list of backlinks to my competitor's sites. The next step would be to go through and qualify all of these links for a link opportunities for my client's site. To save me a lot of time, I require a tool that will search all of these pages (say 1000) for specific keywords in tags or body content. A search query might be - site:(URL list) intitle:directory site:(URL list) "add site" etc Any ideas would be great. Thanks.
Link Building | | DigitalLeaf0