Google news and Yoast News
-
Hi,
I have a blog, I want to send my blog to Google news with the plugin "Yoast news".
If I'll change the meta-title and ill keep the title of the post as is, for example:
Meta-title (yoast) - TEXT for Search engines | My Brand name
Post tilte - for users - TExT For Users and BlaBlathere is a problem? the title of the page and the title of the meta should be same for Google NEWS?
-
Hi John
The best I can offer you from here is to experiment. Try some news that match perfectly (I wouldn't include the brand in your H1, however - regardless of what Google says) and try some that vary.
Measure your performance and CTR for each and see how they compare. Which set out performed the other?
I would also look into creating a news sitemap (https://support.google.com/news/publisher/answer/74288?hl=en) and look into NewsArticle schema (https://schema.org/NewsArticle). Both help you define your title better for crawlers.
Let me know if you have any more questions!
-
-
Hi John
Yes, if your meta title and H1 are different, that's fine.
Hope this helps - good luck!
-
I don't care about Google/optimiztion. I want the best for Google News.
If I'll add my brand to meta title, the title will be different from the H1 (post title) it's okay?
-
This is actually a pretty long-standing debate. It actually came up on Q&A pretty recently. Let me know if this helps at all.
-
Hi Thanks!
I just read this article: https://www.seroundtable.com/google-news-titles-h1-19876.html
Google want the same title. no problem. but what about the brand? | My Brand
is it good idea to add it? -
Hi there
For me, I think your meta titles should be something that is truthful, quick, and easy for crawlers to read and understand what the article is about, while also being interesting enough for users to click. It should contain important and relevant keywords or ideas.
When it comes to the post title that your users will read on the article, I would make it more editorial and enticing, while still speaking true to the content in the article.
Both need to be interesting enough for users to click but you are able to have more fun with the post title itself, while being more targeted with the meta title as you are only allotted so much room.
You can read more about title tag best practices here as well as targeting headlines here. ShoutMeLoud also has some good thoughts on the subject as well.
Hope my thoughts helps - let me know if you have any more questions or comments! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Google Filling in Search Forms?
Hi Mozers, Is it true that Google will fill in search forms and thus generate potentially thousands of pages by itself? We have a spike in number of pages indexed and it corresponds with the time we added an advanced search form to the site... Thanks for the advice! Yael
Intermediate & Advanced SEO | | yaelslater0 -
Homepage is deindexed in Google
Please help for some reason my website home page has disappeared, we have been working on the site but nothing that I can think of which would block it. There are no warnings in google console? Can anyone lend a hand in understanding what has gone wrong, I would really appreciate it. The site is: http://www.discountstickerprinting.co.uk/ Seems to be working again but I had to fetch the home page in google console, any idea why this has happened cannot afford a heat op at this age lol?
Intermediate & Advanced SEO | | BobAnderson0 -
Is possible to submit a XML sitemap to Google without using Google Search Console?
We have a client that will not grant us access to their Google Search Console (don't ask us why). Is there anyway possible to submit a XML sitemap to Google without using GSC? Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Ranking Google News - 3 digits in URL?
Do we need to have unique 3 digits in URL, like stated here in technical guidelines from Google -- https://support.google.com/news/publisher/answer/40787?hl=en&ref_topic=4359866. Or, is having and submitting Google News XML Sitemap a way around that -- https://support.google.com/news/publisher/answer/68323?hl=en
Intermediate & Advanced SEO | | bonnierSEO0 -
New Google Update?
Hey guys, So I have noticed a few of my clients rankings drop suddenly as of last week. They went from page 1 to page 4 and I they have been on page 1 for years, it happened around 17/01/2013. Anyone heard anything about a new update? Sample URL & Keyword: http://www.childrensfunkyfurniture.com/childrens-beds Childrens Beds Your help would be appreciated
Intermediate & Advanced SEO | | conversiontactics0 -
Google Penguin Penalty
Howdy Guys,
Intermediate & Advanced SEO | | ScottBaxterWW
We have been battling our way the Google penguin penalty and have just received our 3 knocked back reconsideration request. I posted a find on here the other day about a simple change of page title made our site jump back up... In the meantime I've built 1 hight quality link back to our site and we have moved again from #50 to #46.Have Google ever removed a penalty without telling you?Should we ask for another reconsideration request?Thanks,
Scott0 -
Google Places in the UK, No Postcard
I've been trying to register a business on Google Places now for a few months. As part of the verification process, Google send a postcard to your business address so that you can enter the pin online and verify your address. They also say that it takes up to 3 weeks, however this is now the 3rd time I've requested a pin and none have turned up so far. The latest one was requested well over 3 weeks ago. Has anyone else had problems getting a local results postcard? It's driving me nuts!
Intermediate & Advanced SEO | | PeterAlexLeigh0 -
Google Previews highlighting Promotions?
I came across this today when doing a Google search - a site that has a small promo code listed on their page shows a preview with that promo highlighted...I dug around their code a little bit, but couldn't find if it was something they were doing to manipulate their preview in the search results. Is Google automatically highlighting promotions in previews, or did getmarried.com/magazine/ somehow manipulate the page to make their promo highlighted? And if so, how? You can see the site at http://www.getmarried.com/magazine/ and you can see the preview with the promo highlighted attached. ZDY52.png
Intermediate & Advanced SEO | | klars5240