How is Moz's DA score so high?
-
Obviously they make the tool that measures this, but is their own score inflated because of this? I know DA isn't strictly a measure of popularity, but Moz's own score seems a little _too _high compared to some other sites...
- 92 - Moz.com
- 90 - Salesforce.com
- 87 - Airbnb.com
- 84 - Priceline.com
- 83 - Squarespace.com
Can someone shed some light on how DA is actually measured?
-
Hi there
First, here is where you can read about how Domain Authority is calculated.
Second, Moz is a highly respected business/website with tons of great backlinks and mentions all over the web - I highly doubt they are inflating their own numbers in this case.
Given the industries, I can see Squarespace / Priceline & Airbnb having lower DA - there tends to be quite a bit of spam in those industries - traveling sites and CMS/blogging platforms.
Moz & Salesforce are neck and neck however and I would expect this because again, they are both highly regarded and a lot of people use & trust them.
Not saying that's not true for the other sites but again, I want to say this is more industry related.
Hope this helps - good luck!
-
"I think" a condition related to the quality of incoming backlinks to the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Moz Keyword Explorer help target keywords for Google Images results?
I'm wondering if I can use Keyword Explorer (or maybe another tool?) to target keywords for image rankings. I'd like to play around with optimizing images so that they appear in search results and thus provide traffic - but wasn't sure the best way to track that kind of progress. My ultimate goal is to analyze the difficulty of ranking for a certain keyword via Google images. (I do know to optimize alt tag/title tag/place in relevant article etc, but wanted to know if I could research the difficulty). Any help is much appreciated. Thanks!
Moz Bar | | naturalsociety0 -
Spam Score Help Needed!
Hi guys, Basically, long story short our site currently has a spam score of 5%, which is heading into dangerous territory. We have been looking into why this might be and the more we've looked into it the more stumped we've become. We compared our inbound links to our competitors, who's spam score currently stands at just 1%, and found that we actually had a smaller proportion of spammy inbound links compared to theirs - and yet our score is 5x higher. We have looked into disavowal, but this seems like a high-risk venture and something of a last resort so we'd rather see if there's anything else we can do about this before we press the button. Are there any other factors we need to look in to aside from inbound links and domains? Could it be something to do with our site architecture? For example we have a very high number of internal links (102,011, 94.1% are followed) compared to our competitors. This could qualify us as a 'large' site, and when paired with the fact that we only have 640 inbound links could be a big red flag to Google? Any help you'd be willing to provide us on this would be much appreciated!
Moz Bar | | rawdog0 -
Spam score of 28 %
Hello, I checked my website spam score in link explorer and found out it has got 28 %. What do you recommend I do ? should I ask for all the links to be removed (even though some of them are no followed) Is it possible that google has penalised me because of that score and de-ranked me ? Thank you,
Moz Bar | | seoanalytics1 -
Error in Duplicate Content Being Reported - Pages Aren't Actually Duplicates
The recent crawl of one of our sites revealed a high number of duplicate content issues. However, when I viewed the report for pages with duplicate content I noticed almost all of them are not duplicates. For example, these two pages are marked as dupes:
Moz Bar | | M_D_Golden_Peak
https://www.writersstore.com/publishers/hollywood-creative-directory
https://www.writersstore.com/authors/g-miki-hayden These are thin as far as content goes but definitely not duplicates. Any recommendations or ways to adjust the settings so that these false positives aren't clogging up our site crawl report?0 -
I have 3 domains with deffrent TLD and convert them to .com domaim why spam score show 9/17 for them
My other domains (.net - .org) was redirect by 301 redirection domain.net domain.org redirect to domain.com then i show 9/17 flag spam score please if there any problems just tell me . my website: arabbus.com xnnnTCj.png
Moz Bar | | mahmoudsamy3600 -
I'm getting, "you're not using the rel="canonical" META attribute" in my crawl diagnotic
I'm running a campaign crawler through Moz on this particular page: http://www.henley.ac.uk/executive-education/leadership-and-management-programmes/ but I'm getting a notifcaiton from Moz saying, "you're not using the rel="canonical" META attribute" I don't understand what this means!! Has anyone else had this problem, or can they help me understand what this means and how to fix it? Oh, and Happy Thanksgiving from the UK! Virginia
Moz Bar | | blackboxideas0 -
Issues adding keywords to MOZ analytics
Hi All 🙂 I've started a couple of campaigns in MOZ Analytics, one accepts keywords the other looks like it does but doesn't actually add them.. I'm pasting a group of keywords, about 30, all separated with comma's. Doing exactly the same to one account that congratulated me straight away and added them to the list below, yay! The other shows the spinning wheel for a few seconds and does nothing further, I've waited a good 24 hours and they keywords have not appeared. Any help appreciated! Thanks 🙂
Moz Bar | | spanda0 -
How Does Moz Shoot Whiteboard Fridays?
Okay, sort of a meta question here... My company, a global test preparation company, is looking into new ways to deliver online course content (both pre-recorded and live streaming). Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use? I'm looking for specific direction about lighting, sound, and equipment. Anything you share would be VERY much appreciated. Thanks!
Moz Bar | | ScottShrum
Scott 3-methods-fueled-by-data-and-tools-to-earn-more-and-better-links-whiteboard-friday0