Using Google structured Data for SEO benefit
-
Hi there
I run www.isacleanse.com.au and I've set up some Structured data using Google Webmaster Tools which says it will be picked up during the next Google update (has been set up over 4 weeks ago), however I dont seem to see any of the structured data for the products/reviews/ratings etc coming through in search results.
Question at hand: Is there additional things I need to do in the code of the website or should this be sufficient? (see attached screenshot)
-
Hello Sandi,
That was just one example. I came across several others in which there were multiple versions of the same page with self-referencing rel canonical tags. I would fix that as soon as possible by removing and redirecting one of the versions or choosing a single canonical.
I think a directory called /buy-isagenix/ is a little bit spammy, but not so much that I would worry about doing a bunch of redirects at this point. You can probably just leave it as-is.
Make sure you have 100% uniquely written content on all of your pages, including the product pages, to avoid these situations: http://tinyurl.com/povmkr9 .
Hopefully fixing the duplicate content problems from the non-canonical URLs and the manufacturer-supplied copy will help your rankings a bit.
-
I was using some A/B Testing with different pages hence the 2 differnt URLs, forgot about the /isagenix-products/ as that hasnt been used for a while
'Buy Isagenix' is a prefix that the developer made for the products which is a 'post type' that has this slug name... is this better to have removed?
-
I don't think the quantity of products with marked up data would cause you to rank any lower, all other factors being equal.
There are lots of things on your site that could be contributing to this. For example, what is the difference between these two pages, each of which has its own self-referencing rel canonical tag?
http://www.isacleanse.com.au/buy-isagenix/isagenix-presidents-pak/
http://www.isacleanse.com.au/isagenix-products/presidents-pak/
What is the purpose of the /buy-isagenix/ directory other than keyword stuffing the URL?
Are you aware of the duplicate content out there on your product descriptions from all of the other sites selling the same things? http://tinyurl.com/povmkr9
Why are you taken to another website when you click "Buy" which asks you to click "Buy" all over again? These are the types of things that would make an affiliate site rank lower in search engines than an actual eCommerce site.
-
Back to this one... would having a lot of products with marked up data (via webmaster tools and not on page) hurt SEO rankings? I have not got any warning/notice etc in Google Webmaster tools about it.
Search term 'buy isagenix' on Google Australia
Product listing page not in top 50
http://www.isacleanse.com.au/buy-isagenix15th Result on Google Australia for 'buy isagenix' is a different page on my website:
http://www.isacleanse.com.au/isagenix-perth/Any suggestions welcome
-
Thanks Everett.. you are spot on, I used the Data Highlighter in Google Webmaster tools. Is using SChema markup a better way of doing this or do they essentially do the same thing?
-
Everett's comment here is super important - make sure you read it and the resource he has passed along.
-
Just because you mark up the page doesn't mean Google will update their SERPs to show enhanced listings for that page. They will often ignore markup on sites that they deem to be low quality, or which do not have enough brand recognition and/or authority yet. They may also choose not to show it if they think the reviews are fake or censored to show only the good ones.
Here are some reasons why Google may decide not to show rich snippets in SERPs after you have used the Data Highlighter (which I'm assuming is what you used since I don't see any actual Schema markup in the code): https://developers.google.com/structured-data/policies?rd=1
-
Hi Sandi
According to Google's FAQ section:
"Once you've marked up your site's content, Google will discover it the next time we crawl your site (although it may take some time for rich snippets to appear in search results, if we do choose to display rich snippets for your site). If you're marking up your content for rich snippets, you can let us know. Google won't be able to individually reply to your message, but we may use the information you supply to improve our detection and display of marked-up content." I would also take a look at the Google Structured Data Testing Tool and make sure that everything is being found properly through there as well.
It looks to be a "be patient and wait" game. One thing I would do though, because Schema markup has the potential to assist in better visibility, is start tracking impressions / clicks / average rankings for pages you put markup on. Benchmark your performance over time and see if you are seeing better metrics.
You can also connect your Search Console to Google Analytics and create shortcut reports for these metrics so it's a quick click when you want to access the reports. Just a thought.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Want to remove google font
hi this is my site https://alcouponest.com/
On-Page Optimization | | Moshako
and i want to remove google fonts and use system fonts
what is the best plugin to do that
thx0 -
URL Structure
What's the best way to set up a url structure? When a user goes through the funnel should it show it in the url? Like this: domain.com/thickness/high-density/1-mil-plastic-bags (1 mil plastic bags is a subcategory - when the user is at this page they will see many products. When they select one - it brings them to a product detail page which I think should be done like this: domain.com/product-name regardless of the funnel that brought them there. Does this make sense?) or **domain.com/1-mil-plastic-bags ** Also, is there a limit of how many "/" could be used?
On-Page Optimization | | EcomLkwd0 -
Permalink structure and categories on Joomla
Hey all, I'm handling a website for a youth telecom brand. We're migrating our website from droople to joomla with a completely new design. The entire revamp has been outsourced and I'm responsible for overseeing it. As it stands, our URL structure is something like www.xyz.com/category/item I want to change to category/child-category format: www.xyz.com/category/child-vategory/item In terms of SEO, how would this change impact results, pros and cons? Cheers.
On-Page Optimization | | HasanPK0 -
How should I structure my product URLs?
How should I structure my product URLs for the best SEO results? Lets say my product is "American Apparel 2001". Would it be better to run the URL together or use a "-" between each word. Here are two ideas I had, but feel free to suggest others. realthread.com/products/americanapparel2001 or realthread.com/products/american-apparel-2001 Thanks for the help! Dru
On-Page Optimization | | drudalton0 -
Best URL Structure For Products That Are The Same
I know that the url structure is very important for seo preferably using the keyword. But is it okay to have the same url with the product number at the end ? Each of our products have a name with a product number. Or will this cause to many similar urls? or if the folder is the name of the product that needs to be optimized, can the page just be called the product number? Example: Say you have a 20 different product lines and they are all catagorized in the appropriate folders, and need to be optimized for the actual product name. XXX (folder name ) WWW-PR-123 WWW-PR-1234 WWW-PR-12345 WWW-PR-123456 what would be the best url structure? Can they have the same begining? The product name? something like: www.example.com/xxx/www-pr-123.php www.example.com/xxx/www-pr-1234.php or www.example.com/xxx/pr-123.php www.example.com/xxx/pr-1234.php
On-Page Optimization | | hfranz0 -
SEO Titles and Keyword Density
Hey guys, I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
On-Page Optimization | | SEOMyGod0 -
Page title structure?
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :- Keywords (maybe two or three) | Company Name | more keywords I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward. Keywords are separated by the vertical bar | - any thoughts? For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy' Thanks
On-Page Optimization | | PH2920 -
Has anyone noticed a big delta between Google and Bing rankings? For example, we rank favorably in Google, but not so favorably in Bing. Are there different tactics I should use to rank better in Bing?
An example is in Google, we currently rank #1 & #2 for "yoga pants" for Athleta and Old Navy. In Bing, I'm on page 2. Any thoughts here?
On-Page Optimization | | kpr0