Actions to take when client is missing local SEO usernames and passwords
-
Hello,
I'm doing an SEO analysis for a company and they told me that they do not have their local SEO usernames and passwords that they have already done. They did about 20 local directories and switched business models and needs to correct them without the usernames and passwords.
I do not specialize in local SEO, and I would simply start from scratch, but what else can I tell them about doing a good job rebuilding with a new business model without the 20 usernames and passwords.
Thanks,
Bob
-
Hi there
No problem! Let me know if I can be of anymore help!
-
Yes, a service-area business. Thanks
-
Hi there
Can you provide a little more context? Is this a service business? Google has Service-area businesses that you can look into - here's another resource on that.
If you could frame up the business a bit more - what it does, why it moves - that would be helpful in my assistance to you!
Let me know - thanks!
-
Can I ask you a quick question Patrick?
This all seems for businesses with a physical location. What about local businesses that have an address that changes often?
Thanks.
-
Hi there
What are the local directories? Usually those types of directories (if they are legit) have a customer support or help center if you forgot your usernames and passwords - try your best to contact those directories and get them updated. That should be step one.
Here are a couple of great resources from Moz on local SEO:
Local SEO Audit (Moz)
How to Have a Successful Local SEO Campaign in 2015 (Moz)
The 2014 Local Search Ranking Factors (Moz)
Everybody Needs Local SEO (Moz)Also - don't forget that Moz Local offers managed listings, so if anything ever needs to change or be updated, it's all there for you!
All of these will hopefully give you more than enough ammo in your discussion. Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - 2 Locations
Hi SEO pros, If I'm undertaking SEO for a company which has a single website (no location specific pages) and 2 office locations I'm curious on a couple of points: 1. Obviously setting up 2 locations in GMB is a must, but in terms of citation building is it just a case of needing to input 2 citations into every directory (one for each address) 2. Link building - assuming this doesn't change much from when you're ranking for one location? 3. Schema markup - Do i need to create 2 x local business schema and input both into the headers? 4. On-page SEO - trying to rank for 2 locations I'm assuming is much more difficult as you can't optimise both location keywords throughout the site - does anyone know a way around this?
Local Listings | | Jack11661 -
Citations, SEO and a skeptical client
What do you say to a client who recently purchased an online business and says 'I don't really care if the phone number or address on a directory is old or incorrect'?I've tried to explain the value from an SEO point of view, but he's not really buying it.Anyone encountered this skepticism before and if so, how did you handle it?
Local Listings | | muzzmoz0 -
Local Directories: What are the best practices for manually updating over 500 listings?
We are currently using an aggregator for a client, but we will be manually updating 5 different local directories that are not included in the distribution for over 500 locations. I am wondering if there are any local experts that have a set of best practices/processes for this type of scenario?
Local Listings | | PureVisibility0 -
Local SEO: Special charakters in brand name?
Hey guys, we run a local gym in Germany located in Nuremberg called: "STUDIO N°1 - natürlich fit". Our domain is: www.studio-no1.de We are currently working on a new website since our current Website isn't really SEO optimized. Until then I would like to start optimizing some off-page attributes. As far as I know one of the main points in Local SEO is that your firm is registered at important directories. In our case we are already registred in most of the important german directories. The problem is that our oficicial company name has a special charakter included. This means that in some cases we have "N°1" and in some others "No1! Our Google Business name for example has "N°1", facbook not (no special charakter allowed). Germanys most important site for listings: Gelbeseiten, doesn't even allow special charakters in brand names.... On which name should I focus to get all the business listings to have identical NAP informations? Does it even matter? Schould I focus on "STUDIO No1 - natürlich fit" or "STUDIO N°1 - natürlich fit"? I hope you could understand my problem. Big Thanks Jonas
Local Listings | | Jo_Da0 -
I am looking for some Local authoritative websites and aggregators of local business data
Does anyone know where I can obtain a list of aggregators of local business data for the UK? I am also looking to understand the best way to find local authoritative websites that I could build backlinks with. Hope you can help. Many thanks Nick
Local Listings | | SEM_at_Lees0 -
Combining Law websites to boost local results?
So we currently have 2 separate websites for the 2 areas of law we practice, Criminal Defense and Family. Currently our Criminal Defense website is the one affiliated with our google+ page and so it ranks well in local results, where as our Family website does not rank at all locally. Would it be best for our Family practice if we merged it with our Criminal site? We all work out of the same office and share address and phone number, so I don't believe we can associate the Family website with a google+ page, but I am wondering if each site would show up in Local results for their individual keywords if the criminal site and law site were both subdomains of a main Firm website.
Local Listings | | MyOwnSEO1 -
Ethics questions / discussion on SEO
Please forgive me if I'm asking too many questions. I'm new to MOZ and have a little bit of experience with SEO, but not that much at all. The question of the day pertains to using keywords that refer to another brand in order to bring search traffic to your site as well as compete on searches against your competitor. I'm certain this is not a unique case, however; it's early in the morning and my brain isn't working well enough to come up with a comparable example, so I will use my own situation. "Pop Warner" is a youth football brand. It's been around since 1929 and it's synonymous with youth football now. If someone is looking for a place to enroll their children, they will typically search for "%Town_Name%" + "Pop Warner" Pop Warner however; is not the only national governing body for youth football. The association (company) that I'm doing work for is an American Youth Football Program. Now, is it considered bad form, evil or whatever to optimize using a term such as "Pop Warner" on my site if I'm NOT affiliated with pop warner whatsoever? If the answer is yes, can you provide me with direction as to how this should be handled? If no...than I know how to handle it.
Local Listings | | UpperCapeSpartans0 -
How can I manually build local citations for a client?
Note: I am not interested in paying for services to build citations for me. I am managing building a client's citations. On many sites I am asked to create an account and verify my information. I have tried to create accounts using my client's email address and specified password so that they can manage their citations down the road should their NAP change. However, many sites require further verification such as security questions or a phone code. It isn't practical or effective to ask a client to confirm and verify all of these accounts. What is the most effective way to manually build local citations for a client? How can I get around the issue of email and phone verification?
Local Listings | | BlairKuhnen0