What should be the SEO strategy for a very big target?
-
Currently I am doing SEO of an Arabic website. I need to optimize it for GCC region. Its target is very big i.e. 1 million unique visitors per month (organic). The domain is new means there is no domain authority right now. What should be the best strategy in this scenario?
-
Egol is spot on. Assuming the SERP is highly competitive. You need to do a few things simultaneously. I will mention 3.
Firstly I would not initially target the highly competitive SERP Long term goal, but it could be several months till you are there. You need to take a beach head first - or own one SERP and build from there. Build your organic traffic. Own a less searched but highly relevant keyword query SERP. Your keyword research should assist and identify opportunities. So I would find weak SERP's which is related and then build pages & content to own those SERP's.
Concurrently you need to build backlinks. So I would do an audit on your competitors and see what you can also harvest. Then I would capture the top 100 URL's for the keyword you are chasing and try and see if you can get natural backlinks on those sites.
Thirdly you have to do some good old fashioned marketing. PR & marketing are integral to online success now.
Hopefully given you some ideas. Good luck.
-
Your greatest resource can be a tribe of like-minded people who will share your content with other like-minded people on social media, personal blogs and other channels. The value of this can not be overestimated.
To start or grow your tribe of like-minded people, set up your website so that your best content or most important content are obviously linked to on every page. This can be done with nice big images and enticing captions like you see done with Taboola, Outbrain and other content marketing sites.
Produce a monthly newsletter for these people to keep them engaged. Tell them how they can help you. Draw them small maps to make it easy for them.
Advertise on websites where lots of like-minded people read frequently. Spend your advertising on like-minded people, even if it costs more, because like-minded people are the most valuable asset you can find.
-
Thanks for your answer. We have already created good content and adding more with the new keywords.
Do you have that level of determination and resources?
We are full of determination and also we can arrange resources for our target. Please elaborate the resources.
-
Its target is very big i.e. 1 million unique visitors per month (organic).
That's a lot of traffic. I would be surprised if there is that much traffic for this target.
What should be the best strategy in this scenario?
First, go to the SERPs and look at who owns them. You will likely find extremely authoritative domains in the top ten. Are there any with significant resources who will pursue this as a "trophy query" with irrational (or perhaps rational) determination. Do you have that level of determination and resources?
Then look at their content and decide if you can beat it soundly and by a significant margin. To me, the English language text content is not as impressive as expected, but it is not weak. The quality, relevance, and informativeness of the images on most sites is rather pedestrian.
The domain is new means there is no domain authority right now.
Do not expect a quick win. You will first need to develop a significant mass of high quality content. This might take a knowledgeable and skilled author, working full time and supported by a source of great graphics, a few to several months to produce. Then you will need genuine audience acceptance and that they will appreciate the content enough to share it widely. This will be very slow to launch, even if you pay for promotion. The amount of time depends upon the degree of superiority of your content and/or the resources that you can put into promoting it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you see any SEO risk here?
Hi, I’m seeking your opinion regarding the issue we are facing during rebranding
Intermediate & Advanced SEO | | EnglishtownSEO0 -
External Redirects & SEO
This company page redirects their external clients links: https://www.coinbase.com/clients QUESTION: What effect does this type of redirection have on the SEO going to these client pages, for their clients Websites?
Intermediate & Advanced SEO | | mstpeter0 -
Is SEO as Effective on AJAX Sites?
Hey Everyone, I had a potential client contact me about doing SEO for their site and I see that they have an AJAX site where all the content is rendered dynamically via AJAX. I've been doing SEO for years, but never had a client with an AJAX site. I did a little research and see how you can setup alternative pages (or snapshots as Google calls them) with the actual content so the pages are crawlable and will get indexed, but I'm wondering if that is as effective as optimizing static HTML pages or if Google treats AJAX page alternatives as less trustworthy/valuable. Also, does having the site in AJAX effect link building and social sharing? With the link structure, it seems there could be some issues with pointing links and passing link juice to internal pages Thanks! Kurt
Intermediate & Advanced SEO | | Kurt_Steinbrueck1 -
Multinational SEO
Hi all The situation: We have a .com website that is the core of our business over the last 3 years we have built this into a very sucessful brand. Customers are able to purchase products from our website and have it delivered anywhere in the world. As part of the development of our business we want to obviously rank high within serps regardless of what country our potential customer is from. We understand that we will need to translate much of our website to achieve this and that is something that we have in the pipeline. My question is more aimed at the English speaking countries and how we should optimise our website for these. For example: websitename.com.au and websitename.co.uk were initialy setup as 301 redirects to websitename.com, however, we have now set them up as their own domains which display the exact same content as the .com website. So to clarify the content on websitename.com/product1.html is also on websitename.com.au/product1.html and websitename.co.uk/product1.html What would the best way to ensure that our .com.au and .co.uk gain traction within the appropriate country? Is duplicate content still an issue? All our prices are displayed in USD will this go againts? We use US English (with a sprinkle of chinglish) as our websites copy languange should we change spelling for AU and UK? Does anyone have any case studies and or other reports I can read that may help me find the right solution for us. Thanks Danny
Intermediate & Advanced SEO | | DannyCarter0 -
Glossary SEO Tactics
A B2B client has a glossary of about 300 terms on its Website. It was done to enhance SEO value. The pages are rarely viewed and the text is often short. What are the best (and wackiest!) ideas to leverage this content for SEO. Here are some: Add videos, images Cross link to content pages Open up comments and get students in this sector to review terms and add their own What else do you suggest?
Intermediate & Advanced SEO | | HarrAuto0 -
Local SEO for franchises
I have a client who franchises an ice cream shop. It started in Utah and there are several stores there. They are ranking well for local searches based in Utah. Now they have opened a store in Federal Way, WA. How can I get the new location to rank for local keywords on the same website?
Intermediate & Advanced SEO | | fivestarfranchising0 -
Do widgets and gadgets affect SEO?
I have added a number of widgets and gadgets to my site that I suspect act like Iframes. If true do these widgets and gadgets and the content that they are linked to help or hurt my site from an SEO perspective? Examples are facebook gadget, wordpress blidget, weather gadget, google maps widget.
Intermediate & Advanced SEO | | casper4340 -
Domain migration strategy
Imagine you have a large site on an aged and authoritative domain. For commercial reasons the site has to be moved to a new domain, and in the process is going to be revamped significantly. Not an ideal starting scenario obviously to be biting off so much all at once, but unavoidable. The plan is to run the new site in beta for about 4 weeks, giving users the opportunity to play with it and provide feedback. After that there will be a hard cut over with all URLs permanently redirected to the new domain. The hard cut over is necessary due to business continuity reasons, and real complexity in trying to maintain complex UI and client reporting over multiple domains. Of course we'll endeavour to mitigate the impact of the change by telling G about the change in WMC and ensuring we monitor crawl errors etc etc. My question is whether we should allow the new site to be indexed during the beta period? My gut feeling is yes for the following reasons: It's only 4 weeks and until such time as we start redirecting the old site the new domain won't have much whuffie so there's next to no chance the site will ranking for anything much. Give Googlebot a headstart on indexing a lot of URLs so they won't all be new when we cut over the redirects Is that sound reasoning? Is the duplication during that 4 week beta period likely to have some negative impact that I am underestimating?
Intermediate & Advanced SEO | | Charlie_Coxhead0