Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
-
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2.
Does anyone have any advise about the best information to have in the H1 and H2
-
You have some great responses so far, and I wanted to add one additional thought. Header tags are really important for screen readers. When in doubt about the best way to use page elements, I tend to think to myself about what would be the best case for Accessibility. The answer is usually one of your top options for search optimization also.
-
Yes, I agree with those responses. The other thing to consider is that H1 tags should be specifically descriptive of the page that they are on. If you have the same H1 on every page (company name) you are not giving search engines any extra clues to what the page is about. (Also H2 and below can be useful in structuring your page, but are not big ranking signals.)
-
Hi Li,
I'm completely agree with Umar's suggestion.
To know more how to use Heading tag in SEO perspective please read this @ http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/
Hope this helps.
Thanks
-
Hey Li,
Thanks for posting the question. The heading structure usually go something like this,
<``h1``>Main Headingh1>` `<h2>Secondary Heading 1`h2>h3>Sub-section of the secondary heading 1`h3``>``````In your case, I'd suggest you to go with your main "Service/Product Name" with your brand name at the page title (it's a common practice) And in H1, you can use your main service/product name.
The heading tags are used to represent different sections of web page content and they have the impact on both the SEO and usability of your site. So do use them where they should be placed and do not stuff them with the keywords.
Hope this helps!``
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Markups on The Same Page - Best Solution?
Hi there! I have a website that is build in react javascript, and I'm trying to use markup on my pages. They are mostly articles about general topics with common questions (about the topic), and for most articles I would like to use two markups: article markup + FAQ Markup ( for the questions in the article) article markup + how-to markup Can I do this or will Google get confused? Since I have two @type at the same time, for example @type": "FAQPage" and "@type": "Article". How should I think? I'm using https://schema.dev/ right now. Thanks!
Intermediate & Advanced SEO | | Leowa0 -
Looking for opinions on structuring meta title tags/page title/menu title/H1
Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?
Intermediate & Advanced SEO | | Brenda.Haines1 -
E-Commerce Site Collection Pages Not Being Indexed
Hello Everyone, So this is not really my strong suit but I’m going to do my best to explain the full scope of the issue and really hope someone has any insight. We have an e-commerce client (can't really share the domain) that uses Shopify; they have a large number of products categorized by Collections. The issue is when we do a site:search of our Collection Pages (site:Domain.com/Collections/) they don’t seem to be indexed. Also, not sure if it’s relevant but we also recently did an over-hall of our design. Because we haven’t been able to identify the issue here’s everything we know/have done so far: Moz Crawl Check and the Collection Pages came up. Checked Organic Landing Page Analytics (source/medium: Google) and the pages are getting traffic. Submitted the pages to Google Search Console. The URLs are listed on the sitemap.xml but when we tried to submit the Collections sitemap.xml to Google Search Console 99 were submitted but nothing came back as being indexed (like our other pages and products). We tested the URL in GSC’s robots.txt tester and it came up as being “allowed” but just in case below is the language used in our robots:
Intermediate & Advanced SEO | | Ben-R
User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /9545580/checkouts
Disallow: /carts
Disallow: /account
Disallow: /collections/+
Disallow: /collections/%2B
Disallow: /collections/%2b
Disallow: /blogs/+
Disallow: /blogs/%2B
Disallow: /blogs/%2b
Disallow: /design_theme_id
Disallow: /preview_theme_id
Disallow: /preview_script_id
Disallow: /apple-app-site-association
Sitemap: https://domain.com/sitemap.xml A Google Cache:Search currently shows a collections/all page we have up that lists all of our products. Please let us know if there’s any other details we could provide that might help. Any insight or suggestions would be very much appreciated. Looking forward to hearing all of your thoughts! Thank you in advance. Best,0 -
Is a different location in page title, h1 title, and meta description enough to avoid Duplicate Content concern?
I have a dynamic website which will have location-based internal pages that will have a <title>and <h1> title, and meta description tag that will include the subregion of a city. Each page also will have an 'info' section describing the generic product/service offered which will also include the name of the subregion. The 'specific product/service content will be dynamic but in some cases will be almost identical--ie subregion A may sometimes have the same specific content result as subregion B. Will the difference of just the location put in each of the above tags be enough for me to avoid a Duplicate Content concern?</p></title>
Intermediate & Advanced SEO | | couponguy0 -
Best Practice For Company/Client Logo Endorsement
Article: http://searchengineland.com/homepage-sliders-are-bad-for-seo-usability-163496 I came across the following article and somewhat agree with the authors summary.
Intermediate & Advanced SEO | | Mark_Ch
I find sliders a distraction to B2B users and overall offers no SEO benefits. Scenario
As a service provider, over time I have worked with many high profile blue chip comnpanies. As part of my site redesign, I'm looking to show users my client achievements. My initial thoughts are to carry out the following: On the home page I'm looking to incorporate some high profile company logos (similar to http://www.semrush.com) with a hyperlink "more customers" to the right of logo caption. The link will take the user to a dedicated page (www.mydomain.co.uk/customer) showing a comprehensive list of company logos. Questions
#1 Is the above practice good or bad.
#2 Is there a better way to achieve the above Any other practical advise on user experience, social engagement, website speed, etc would be much appreciated. Thanks Mark0 -
Best practice for removing indexed internal search pages from Google?
Hi Mozzers I know that it’s best practice to block Google from indexing internal search pages, but what’s best practice when “the damage is done”? I have a project where a substantial part of our visitors and income lands on an internal search page, because Google has indexed them (about 3 %). I would like to block Google from indexing the search pages via the meta noindex,follow tag because: Google Guidelines: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.” http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 Bad user experience The search pages are (probably) stealing rankings from our real landing pages Webmaster Notification: “Googlebot found an extremely high number of URLs on your site” with links to our internal search results I want to use the meta tag to keep the link juice flowing. Do you recommend using the robots.txt instead? If yes, why? Should we just go dark on the internal search pages, or how shall we proceed with blocking them? I’m looking forward to your answer! Edit: Google have currently indexed several million of our internal search pages.
Intermediate & Advanced SEO | | HrThomsen0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0 -
Best approach to launch a new site with new urls - same domain
www.sierratradingpost.com We have a high volume e-commerce website with over 15K items, an average of 150K visits per day and 12.6 pages per visit. We are launching a new website this spring which is currently on a beta sub domain and we are looking for the best strategy that preserves our current search rankings while throttling traffic (possibly 25% per week) to measure results. The new site will be soft launched as we plan to slowly migrate traffic to it via a load balancer. This way we can monitor performance of the new site while still having the old site as a backup. Only when we are fully comfortable with the new site will we submit the 301 redirects and migrate everyone over to the new site. We will have a month or so of running both sites. Except for the homepage the URL structure for the new site is different than the old site. What is our best strategy so we don’t lose ranking on the old site and start earning ranking on the new site, while avoiding duplicate content and cloaking issues? Here is what we got back from a Google post which may highlight our concerns better: http://www.google.com/support/forum/p/Webmasters/thread?tid=62d0a16c4702a17d&hl=en&fid=62d0a16c4702a17d00049b67b51500a6 Thank You, sincerely, Stephan Woo Cude SEO Specialist scude@sierratradingpost.com
Intermediate & Advanced SEO | | STPseo0