Large natural products website owns education website. Should relationship be disclosed?
-
Hello All -
I'm working on a content strategy for a large natural products company. In general it's difficult for articles about the natural products industry written written on commercial company sites to show up in the SERP. Most of the results come from large educational sites and blogs with no obvious affiliation (or products for sale).
This company also owns an educational site - one that would be much easier to get content on the first page of the SERP for. The 2 sites are hosted on the same server.
My question is - does this website relationship look fishy? Is it a grey area to create content for the educational site - content where the purpose is #1 education, but #2 - to promote products from the main site and send traffic to the main site. I do think it's important to note that the main company site does not actual sell any products there (products are sold on Amazon and on shelves in stores).
I appreciate your thoughts!
-
Hi Umar -
This is good advice, and consistent with my thinking. The educational site is ranking very well and we're in the process of giving it a facelift - new design, etc. It is not a .edu - it is essentially a large blog site that discusses a specific area of homeopathy.
The content produced for the educational site will not be thin. I also plan on introducing more outbound links to other authoritative sites that are not the commercial site to diversify the link profile.
Much appreciated!
-
Hey Justin,
First of all welcome to Moz
Coming to your question, if you think your content is really original, well-written and in-depth as compare to other "large educational sites and blogs" I strongly believe you can outrank them by focusing on hardcore content marketing activities. Though, it will take some time but it's practical.
Coming to other part of the question, it will look fishy if you continuously and un-ncessary linking up your commercial site with this educational site by thin content. If you're just looking to send only traffic to your main site, make content looks original, add other authority links and implement a no-follow tag to your commercial site and play safe.
I also like to know, is this educational site already ranking up? What actually makes it "educational"? Are you referring to any .edu domain here?
Hope this helps!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
World.edu -- is that a good website to get a backlink from?
I saw the "World.edu" as a place to get a small blog and could create backlinks. But it seems like it may be a PBN which google doesn't like. What are your thoughts of world.edu?
Link Building | | newbyguy0 -
To know effect on our Website rank in Google Search results
Ours is Property Advertising Company. And we have agents and consultants working from other areas in providing property for advertising in our website. So we collect all the data (5000 data nearly) and upload in one stretch directly to our database. I would like to know whether this process will affect our ranking in google search results because when we upload 5000 data, the links in our website also increases.
Link Building | | Rajesh.Chandran0 -
Link building for a product review site
I'm doing SEO for a product review website, and I'm curious what link building opportunities are best for this category. Assume only the following: The website is basically a blog Most of the articles are reviews on cosmetic products, though there are also articles regarding news, product roundups, tips&tricks and similar content The website is in a local, non-english language Disregarding low-value opportunities such as directories, what kind of websites should I aim for outreach purposes? So far, I'm thinking the following: Product manufacturers (very low success chance, as the review site is fairly new and in a localized language) E-commerce sites selling the products (average to low success chance, since a lot of them use CMSes that might not allow integration of a review) Other cosmetic blogs, particularly for guest blogging (average to low success chance, since the website is fairly new) Any ideas would be appreciated, thanks!
Link Building | | mihaiaperghis0 -
Why does SEOmoz not show links to my website?
Google WebMaster shows that 55 external sites have links to my website (webmakercms.com). But SEOmoz shows only 5 links and when I click on "download to CSV" I get a message saying that there is no data for this url in Open Site Explorer. Why is this?
Link Building | | mfrgolfgti0 -
Directory Submission for 5 month old website
Hey guys. I recently started doing a directory submission program for new website. Right now I am submitting to 20 directories per day, as well as social bookmarking around 10 blog posts per day. I noticed a small drop in our Google rankings since doing this. Is this because it is too much? Or is it just Google re-adjusting itself to cope with the changes. As ever, really appriciate the help I get off the guys on here. Big love to you all 🙂
Link Building | | Nextman0 -
Keyword Strategy for Very Large Website Launch
My friend and I are launching a website used to track alcoholic beverages. It has over 115k pages, three tier site structure. I am curious about the keyword strategy for the homepage. I know I will get a lot of long tail search traffic for drink names and how to mix drinks. Do I need a Keyword Strategy for my homepage with so many internal pages? Its a new brand we created, not a keyword domain. We would like to rank for how to mix drinks, etc... However with the number of pages we already have a lot of internal link juice. Where should link building be focused?
Link Building | | getbigyadig0 -
Link Building - Natural - My site is the best to rank #1
Hi, I like to ask the mozers. Write here, the link building methods, the most natural way, with 0% spam. Tell us, i make an example, on a small competition on the internet, i see competitors with 100 - 120 backlinks from root domains. Tell us, the best tips, to use and to build 50 - 80 backlinks for a month, on the most natural way, nothing is too much, so write here, demonstrate!
Link Building | | leadsprofi0 -
Maintaining a Network of Websites
Hello, My question is regarding networks of websites. Right now I have over 150 websites that I bought of the auction houses. They are all sitting on the same GoDaddy account. Most of them have different C-Class IP's. I think I have around 55 different ones. So my question is, does it matter if they are all under one GoDaddy account? Does this have any negative impact on my rankings. And also, how can I upload content to all of the websites quickly, instead of having to login constantly to every single on of them. I use these websites of course to rank a few main websites, I have a client, and I began first using blogrolls to send links to him, and recently I started using actualy content links since I've read here that is a lot more powerful.
Link Building | | grommeman0