I'm worried my client is asking me to post duplicate content, am I just being paranoid?
-
Hi SEOMozzers,
I'm building a website for a client that provides photo galleries for travel destinations. As of right now, the website is basically a collection of photo galleries.
My client believes Google might like us a bit more if we had more "text" content.
So my client has been sending me content that is provided free by tourism organizations (tourism organizations will often provide free "one-pagers" about their destination for media).
My concern is that if this content is free, it seems likely that other people have already posted it somewhere on the web. I'm worried Google could penalize us for posting content that is already existent.
I know that conventionally, there are ways around this-- you can tell crawlers that this content shouldn't be crawled-- but in my case, we are specifically trying to produce crawl-able content.
Do you think I should advise my client to hire some bloggers to produce the content or am I just being paranoid?
Thanks everyone. This is my first post to the Moz community
-
I work with a lot of sites that have been affected by Panda and the type of thing that you are talking about doing is exactly the type of thing that has gotten most of these sites flagged by Panda.
You're client is right that it is a good idea to have text next on the pages. But, if the text is not unique then what Google does is say, "This page is essentially the same as one that is already in our index. There's no reason showing two identical pages to searchers so we won't show this one." If enough of your pages are duplicates then the whole site (including original pages) can be flagged by Panda.
-
Very helpful- I'm moving forward with this advice!
-
As an additional tip, you can use a service like Copyscape to verify whether or not the content has been posted elsewhere online.
-
Definitely sounds scalable for this site. Taking this type of shortcut with scraped content won't work. I would call it just that when you talk to the client, it's a "shortcut using scraped content" that Google has caught onto and suppressed. If the client is skeptical show him a link to the official Google forum where they talk against this.
Rewriting the content is easy and provides little hand holding, just make sure the person doing the writing has good writing skills and has English as a first language or it will read funky and at the end of the day you are creating content for the user. This is also the perfect opportunity to get a few instances of your keyword phrase into the content where it probably wasn't there before in the copied content!
-
Hi Steven,
Welcome to this community. The ideal response to your question would be to take the content that the client is providing and come up with unique content based on that material. So essentially rewriting those content pieces and giving your own flavor to them. Now , of course, due to various reasons that might not be possible (time, budget, resources). In that case it's best to give credit to the original source where you got the content from, when you add it to the site. More info in the links below:
-
Thanks Irving. It's only for 8 pages right now- but my client plans on posting more destinations (and thus more not-so-unique-content) in the future.
Re-writing is something I hadn't considered. That may be a more cost-efficient idea. Thanks for the idea!
-
Welcome aboard!
Content needs to be unique especially if you want to rank.
How many pages are we talking about, I would suggest you get the content re-written by someone if it's not a ton of pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drastic surge of link spam in Webmaster Tools' Link Profile
Hello all I am trying to get some insights/advice on a recent as well as drastic increase in link spam within my Webmaster Tools' Link Profile. Before I get into more detail, I would like to point out, that I did find some relevant MOZ community posts addressing this type of issue. However, my link spam situation may have to be approached from a different angle, as it concerns two sites at the same time and somewhat in the same way. Basically, starting in July 2017, from one day to the other, a multitude of domains (50+) is generating link spam (at least 200 links a month and counting) and to cut a long story short, I believe the sites are hacked. This is because most of the domain names sound legit and load the homepage, but all the sub-pages linking to my site contain "adult" gibberish. In addition, it is interesting to see, that each sub-page follows the same pattern, scraping content from my homepage including the on-page links - that generate the spammy backlinks to my sites - while inserting the adult gibberish in between (basically it's all just text and looks like as if a bot is at work). Therefore, it's not like my link is being inserted "specifically" into pages or to spam me with the same anchor text over and over. So, I am not sure what kind of link spam this really is (or the purpose of it). Some more background information: As mentioned above, this link spam (attack?) is affecting two of my sites and it started off pretty much simultaneously (in addition, the sites focus on a competitive niche). The interesting detail is, that one site suffered a manual penalty years ago, which has been lifted (a disavowal file exists and no further link building campaigns have been undertaken after the cleanup), while the other site has never seen any link building efforts - it is clean, yet the same type of spam is flooding that websites' link profile too. In the webmaster forums the overall opinion is, that Google ignores web spam. All well. However, I am still concerned, that the dozens of spammy links pointing to the website "with a history" may pose a risk (more spam on a daily basis on both sites though). At the same time I wonder, why the other "clean" site is facing the same issue. The clean sites' rankings do not appear to be impacted, while the other website has seen some drops, but I am still observing the situation. Therefore, should I be concerned for both sites or even start an endless disavowal campaign on the site with a history? PS: This MOZ article appears to advice so: https://moz.com/blog/do-we-still-need-to-disavow-penguin "In most cases, sites that have a history of collecting unnatural links tend to continue to collect them. If this is the case for you, then it’s best to disavow those on a regular basis (either monthly or quarterly) so that you can avoid getting another manual action." What is your opinion? Sorry for the long post and many thanks in advance for any help/insight.
White Hat / Black Hat SEO | | Hermski0 -
Should I delete older posts on my site that are lower quality?
Hey guys! Thanks in advance for thinking through this with me. You're appreciated! I have 350 pieces of Cornerstone Content that has been a large focus of mine over the last couple years. They're incredibly important to my business. That said, less experienced me did what I thought was best by hiring a freelance writer to create extra content to interlink them and add relevancy to the overall site. Looking back through everything, I am starting to realize that this extra content, which now makes up 1/3 my site, is at about 65%-70% quality AND only gets a total of about 250 visitors per month combined -- for all 384 articles. Rather than spending the next 9 months and investing in a higher quality content creator to revamp them, I am seeing the next best option to remove them. From a pros perspective, do you guys think removing these 384 lower quality articles is my best option and focusing my efforts on a better UX, faster site, and continual upgrading of the 350 pieces of Cornerstone Content? I'm honestly at a point where I am ready to cut my losses, admit my mistakes, and swear to publish nothing but gold moving forward. I'd love to hear how you would approach this situation! Thanks 🙂
White Hat / Black Hat SEO | | ryj0 -
HELP!! We are losing search visibility fast and I don't know why?
We have recently moved from http to https - could this be a problem? https://www.thepresentfinder.co.uk As far as I'm aware we are doing everything by SEO best practice and have no manual penalties, all content is unique and we are not doing any link farming etc...
White Hat / Black Hat SEO | | The-Present-Finder0 -
Dublicated content
I have someone to write new pages for my site. How do I know the pages she is writing is not duplicated from other other website. is there any website or software to do this? What is the best way to check? Thank you
White Hat / Black Hat SEO | | SinaKashani0 -
Website that just got hit....Need some tips or ideas...
Hey guys, The website of the company i work hit in the PR update two days ago . A little history , the site was notice by Google about spam links around 5-6 months ago .
White Hat / Black Hat SEO | | WayneRooney
Since then there is a company that cleans all the spam links and manage all the disavow process. In the last penguin update ( about two months ago ) the site jumped like crazy in the ranking and stayed there ever since... In the last three months we create less than ten links to the site, and we have focus all our work to improve
the optimization of the site.
It should be noted that the company is investing a lot in social networks and all the work in the past 3 month are White and clean... Now, two days ago in the PR update (more or less) the site just dropped , but when i say dropped , it's 200 keys that was in page 1-2 that just want out to page 5-6-7. Like the website is gone, i never see something like this... The things that pass through my head: A lot of the links the linking to the site with high PR lost their pr and now they are worthless, but still this drop ? its to extreme.
Or that Google received the disavow and just disavow a lot of links.... Does anyone have any ideas or tips on the subject ? Thank you0 -
A client/Spam penalty issue
Wondering if I could pick the brains of those with more wisdom than me... Firstly, sorry but unable to give the client's url on this topic. I know that will not help with people giving answers but the client would prefer it if this thread etc didn't appear when people type their name in google. Right, to cut a long story short..gained a new client a few months back, did the usual things when starting the project of reviewing the backlinks using OSE and Majestic. There were a few iffy links but got most of those removed. In the last couple of months have been building backlinks via guest blogging and using bloggerlinkup and myblogguest (and some industry specific directories found using linkprospector tool). All way going well, the client were getting about 2.5k hits a day, on about 13k impressions. Then came the last Google update. The client were hit, but not massively. Seemed to drop from top 3 for a lot of keywords to average position of 5-8, so still first page. The traffic went down after this. All the sites which replaced the client were the big name brands in the niche (home improvement, sites such as BandQ, Homebase, for the fellow UK'ers). This was annoying but understandable. However, on 27th June. We got the following message in WMT - Google has detected a pattern of artificial or unnatural links pointing to your site. Buying links or participating in link schemes in order to manipulate PageRank are violations of Google's Webmaster Guidelines.
White Hat / Black Hat SEO | | GrumpyCarl
As a result, Google has applied a manual spam action to xxxx.co.uk/. There may be other actions on your site or parts of your site. This was a shock to say the least. A few days later the traffic on the site went down more and the impressions dropped to about 10k a day (oddly the rankings seem to be where they were after the Google update so perhaps a delayed message). To get back up to date....after digging around more it appears there are a lot of SENUKE type links to the site - links on poor wiki sites,a lot of blog commenting links, mostly from irrelevant sites, i enclose a couple of examples below. I have broken the links so they don't get any link benefit from this site. They are all safe for work http:// jonnyhetherington. com/2012/02/i-need-a-new-bbq/?replytocom=984 http:// www.acgworld. cn/archives/529/comment-page-3 In addition to this there is a lot of forum spam, links from porn sites and links from sites with Malware warnings. To be honest, it is almost perfect negative seo!! I contacted several of the sites in question (about 450) and requested they remove the links, the vast majority of the sites have no contact on them so I cannot get the links removed. I did a disavow on these links and then a reconsideration request but was told that this is unsuccessful as the site still was being naughty. Given that I can neither remove the links myself or get Google to ignore them, my options for lifting this penalty are limited. What would be the course of action others would take, please. Thanks and sorry for overally long post0 -
Can I report competitor for asking to guest post?
I just had an email from one of my least preferred competitor's SEO company asking about guest posting. They are already totally dominating the SERPs where they have no natural reason for being. Is there anywhere to bring this to the attention of the search engines?
White Hat / Black Hat SEO | | Cornwall0 -
Is my SEO strategy solid moving forward (post panda update) or am I doing risky things that might hurt my sites down the road?
Hey all, WIhen I first started doing SEO, I was encouraged by several supposed experts that it was a good idea to buy links from "respectable" sources and as well make use of SEO experimentation offered on Fiverr. I did that a lot for the clients I represented not knowing if this was going to hurt. But now after the latest Google shift, I am realizing that this was stupid and thus deserving of the ranking drops I have received. In the aftermath, I want to list out here what I am doing now to try to build better and stronger rankings for my sites using white hat techniques only... Below is a list of what I'm doing. Please let me know if any of these are bad choices and I will immediately dump them. Also, If i am not including some good options, please let me know that too. I am really embarrassed and humbled by this and could use whatever help you can offer. Thanks in advance for your help... What am I doing now? *Writing quality articles for external blogs with keyword links back to sites *Taking the above articles and spinning them at SEOLINKVINE to create several articles *Writing quality articles for every site's internal blog and using keywords to link out to other sites that are on different servers - All articles are original, varied and not duplicate content. *Writing quality, relevant articles and submitting them to places like Ezine *Signing clients up for Facebook, Yelp, Twitter, etc so they have a social presence *Working to fix mistakes with onsite issues (mirror sites, duplicate page titles, etc.) *Writing quality keyword-rich unique content on each page of each site *Submitting URL listings and descriptions to directories like JoeAnt, REALS and business.com (Any other good ones that people can recommend that give good link juice?) *Doing competitive research and going after highly authoritative links that our competitors have That is about it... HELP!!! Thanks again
White Hat / Black Hat SEO | | creativeguy0