Adding some unique text to search
-
I do not know how to easily explain that but I will try
We are running the yellow pages in our country, where most (all) of the companies are listed. Each company has their keywords that are used in our search.
All of those search keywords are indexed by Google and it goes something like that domain.com/search/keyword
So far this page only lists the companies that match the search query. So that's not much content.
I'm thinking about adding a sentence that would go something like this:
The search query lists the companies of our country that do KEYWORD. So far COUNT was found.That seems pretty short and I am not sure if that does a lot of help for Google. But I cannot think of more text. Any ideas? Or should I give up on the idea of adding anything at all?
-
- You have a yellow pages style of website
Yes
- You'd like to rank each category/keyword page when someone searches for that category in Google
Categories are ranked pretty Good in Google (we have 350 categories, where we list companies). We added text for every category (300 words each)
There are around 200000 long tailed keywords (search phrases or keywords from) from every single company - impossible to add manual text. So we want something automatic, that Google would have to index. At least 50 words. I know that we would not rank in top positions but at least some long tail keywords would bring traffic.
- Currently you list the companies in that category on the page - but the rest of the page doesn't have text (or 'rankable content')
True to that.
- You're thinking of ways to add more content to the page to help it rank better
True to that.
We have a list of 3000 articles, that rank damn good (added daily) in Google. And yes we add interviews as well.
And still I believe that some text would help. But can figure out what would do the trick.
-
Hi there
Just to make sure I understand you correctly:
- You have a yellow pages style of website
- You'd like to rank each category/keyword page when someone searches for that category in Google
- Currently you list the companies in that category on the page - but the rest of the page doesn't have text (or 'rankable content')
- You're thinking of ways to add more content to the page to help it rank better
Would you be able to add a bit more information about each keyword/category? Maybe information about what those companies do, how they could help someone, what they typically charge etc? That would allow you to add a bit more content to each of these pages.
I would say, however, that the style of website you're trying to rank might be seen as a doorway site or a directory site, which Google isn't too keen on rewarding when it comes to search. To combat this, I would look to add additional content ideas to the website in the form of a blog or other information. Maybe you could interview a business each week as a featured company? Perhaps you could write articles for small business guides on issues like finance, marketing, tax etc. Or maybe even do research and whitepapers for the state of certain industries in local areas - if they're booming or in a crisis.
The idea is that you'd be adding additional value to your website for the user - which would not only increase the perceived 'quality' of the website in Google's eyes, but could also help you rank for some long-tail content as well.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO and Indexing in Country Specific Search Engines
Hey everyone! My company has recently migrated to a new domain (www.napoleon.com) which includes migrating many TLD separate domains to the new. We have structured the website to have multi-language and regions, including regional content, product offerings etc. Our structure is as follows just to give an example. napoleon.com/en/ca/
Intermediate & Advanced SEO | | Napoleon.com
napoleon.com/fr/ca/
napoleon.com/en/us/
napoleon.com/de/de Currently, specifically the homepage version of the USA website is indexing into Canadian Search Engines, and I can't figure out why. It has been roughly 6 weeks since launch. Any thoughts on this? Thank you Dustin0 -
Researching search volume drop
I am seeing a pretty precipitous drop in search volume traffic (see link). My keyword rankings don't seem to have suffered too much over this period. In fact, my #1 keyword have actually increased slightly in this timeframe. Two questions... Is there some way to assess overall search volume across my tracked keywords (to see if this is just a case of overall searches dropping)? Is there a recommended plan of attack for investigating drops like this - beyond overall search volume, what other data might be important in identifying the cause of this. In short, I'm looking for some logic/structure for how I investigate this, using Moz tools and reports. Thanks. Mark omE1VPc
Intermediate & Advanced SEO | | MarkWill0 -
How to Submit My new Website in All Search Engines
Hello Everyone, Can Any body help to suggest Good software, or Any other to easily Submit my website , to All Search Engines ? ? Any expert Can help please, Thanx in Advance
Intermediate & Advanced SEO | | falguniinnovative0 -
Any problems with two sites by same owner targeting same keyword search?
I have a site, let's call it ExcellentFreeWidgets.com. There is a page on the site that is very popular and we'll call the page title, "Big Blue Widget." That page is currently #1 for the search "big blue widget." This week, I was able to buy the exact match domain for that page, we'll call it BigBlueWidget.com. I want to build a site on BigBlueWidget.com to better capitalize on that search "big blue widget," which is huge. The content would not be the same wording at all, but it would be the same subject. It would probably be a five page or so website, all about Big Blue Widgets: what they are, where to get them, etc. The sites will not reciprocally link to each other. New new site, BigBlueWidgets.com, would link to the existing site, ExcellentFreeWidgets.com. The new site and the current page will compete for position in the SERPs. Here are my questions to you experts: 1. Will Google care at all that the same entity owns both sites, or will just just rank for the term as they normally would. 2. I am not sure I'll run Adsense on the new site or not. I will be pointing a link back my ExcellentWidgets.com site from a button that says, "Get an Excellent Widget." But if I do run Adsense on it, does Google Adsense care that the same entity has a site and another site's page that are competing for the same term that both have Adsense add on them? Note: I do not want to start a new entity for the new site (I'm in CA and LLC's are $800/year) as it's probably not worth all that hassle and money. Thank you so much. I hope the that obfuscating the real domain names did not confuse the issue too much.
Intermediate & Advanced SEO | | bizzer0 -
Number of Links for Internal E-commerce Search Pages (and Anchor Text)
Hello! We have an internal search engine for different email, postal, and phone data products on our website (75,000 product pages... calling all direct marketers!), I've noindexed all our dynamic search pages, but I'm wondering how else I can improve these pages. Should I reduce the amount of links on each page?
Intermediate & Advanced SEO | | Travis-W
Currently there are 20 search results per page. " <variable>Mailing List" has been a pretty good source of traffic for our product pages.
Should I change the anchor text for all the product pages listed to include the added long-tail keyword, or would that be extremely spammy, having the word "Mailing List" 20+ times on my page? We have both static and dynamic search pages - here is one of static ones: http://www.consumerbase.com/direct-marketing-mailing-lists.html
My main problem with adding the long tail KWs to the anchor text is that we still want our static search pages indexed.</variable> Thanks!0 -
How fast to change non-branded anchor text
A client has most of his links from sitewide partnership links with non-branded anchor text. One we changed to nofollow and one partnership we're ending next month, but the rest he wants to change to branded anchor text There's 7 sitewides and a bunch more single links. Should we change the anchor text all at once or space it out to one major change per month?
Intermediate & Advanced SEO | | BobGW0 -
Anchor text
my website hit by penguin update on april; i check my anchor text and found that i had 1790 anchor links for " air conditioning nyc" i erase them almost a month ago but it still shows on the website report. how long it take seomoz see the changes and what about google. if someone have any idea how can i bring my site back to the top pages. thank you
Intermediate & Advanced SEO | | eoberlender0 -
Pay on Organic Search Results
Are there companies out there that accept payment on the results they get for organic search listings? I have a site that I want to be number 1 for two terms on Google UK and .com and I while I dont think it will take much effort I would like to find a decent SEO company or person that can do this and be paid for the result. What do people think?
Intermediate & Advanced SEO | | clayts0