Blogpost Authorship. Should we give credits or not?
-
We have been paying for getting the content written from writers. Is it a good move to give authorship to writers for writing the articles in terms of SEO. Some writers now have started to demand for authorship from the articles they have written. Should I give them authorship credits from each & every blog post they have written or it will be just a bad move to do so?
-
If they are professional writers and do excellent excellent work I might do it as a reward. Be strict with this.
Also, you need to review their Google+ profile to be sure that it does not contain content that is disagreeable for any of your visitors who might go there. Reserve the right to remove the link and be very clear about reserving that right.
This will require some administration work from you, and some traffic loss. So you got to be getting value from it. Overall, if it keeps content quality very high, I would not have a problem linking to a google+ page at the bottom of the article. I have done this. I have also linked to faculty members university page if they write an article for my site. They enjoy this and often link back to my site to share their article with others.
-
How about a link just to their Google+ profiles? No links or Google+ profiles link which one will be better?
-
If you have worthy authors who produce great content then giving them credit as a reward for excellent work will make them feel acknowledged. If their name is on their work and they are good people then they will work harder than if their name is not mentioned. Maybe if their name is on the article they will share that on their blog or on facebook. That can be helpful for you. Their parents might share it and say... "my son wrote this". That is good for you.
Putting the authors name on the page costs you nothing, however, it can make a huge difference in the mind of some authors. This has the potential to bring you better content.
Now, if those authors demand links to their websites and their friends' websites that will not be good. Your traffic will leave through those links. If those websites are not nice websites, now or in the future, then you might be linking to manipulative websites or bad websites which google does not like.
If they are writing low quality content and demand links, then they are trying to use you. Stop their employment.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will using a reverse proxy give me the benefits of the main sites domain authority?
If I am running example.com and have a blog on exampleblog.com Will moving the blog to example.com/blog and using a reverse proxy give the blog the same domain authority as example.com Thanks
Intermediate & Advanced SEO | | El-Bracko0 -
Putting rel=canonical tags on blogpost pointing to product pages
I came across an article mentioning this as a strategy for getting product pages (which are tough to get links for) some link equity. See #21: content flipping: https://www.matthewbarby.com/customer-acquisition-strategies Has anyone done this? Seems like this isn't what the tag is meant for, and Google may see this as deceptive? Any thoughts? Jim
Intermediate & Advanced SEO | | jim_shook0 -
Impressions Fell off a Cliff, No Manual Action, What Gives?
Hi Moz crew, We've got a bit of a riddle on our hands here at Flightpath. You see, we're an agency that specializes in digital services like web design, social media and SEO. Unfortunately, we seem to have been hit by an a algorithmic penalty on February 28th, 2014. This is a first for us - we've never had to deal with a penalty (manual or algorithmic) for our site or any of our client sites. Here's the situation: We were averaging around 1,500 impressions per day before the drop. Since 2/28, we see closer to 250 impressions per day. No manual action notice in WMT Branded keywords did not lose rank. It was primarily our the service-oriented keywords that we lost rank on (ex: "digital agency", "digital agency nyc", "social media agency nyc", "web agency new york" - we were page 1 for all of these, though "digital agency" wasn't as secure as the others). Backlink profile looks ok. We did a clean-up (disavowed a few hundred domains) as soon as we noticed the drop, but there wasn't anything in there egregiously offensive. There definitely wasn't anything NEW that was problematic. Not a lot of non-branded anchor text at all. No major changes to the site in 2014 Any ideas? The site is http://www.flightpath.com And here's a horrifying WMT screen grab: i.imgur.com/EY4OBG1.jpg UPDATE: We recovered nearly all of our missing rank/traffic/impressions for a 3-day period between 4/15 and 4/17. WMT Screenshot: http://imgur.com/V1fI1MQ During our brief recovery, we did lose a small amount of rank (just a few positions, only for a handful of keywords) compared to where we were pre-crisis. That makes sense though, we were pretty ruthless in disavowing domains and almost surely caught a few "positive" links along with the bad ones. Aside from that, it appeared to be a full recovery - every single one of our generic keywords was back for just over 48 hours. Any ideas? Was Google rolling out a new algorithm tweak, only to pull it back due to bugs? Or was it the opposite: Google rolling back the update that hurt our site to fix a few bugs before pushing it live again?
Intermediate & Advanced SEO | | f1_path0 -
Huge Google Dance For Some Rankings. What Gives?
I've got a relatively new website (launched at the beginning of June 2013). For some keywords I'm targeting, it first ranked around page 15. It made huge jumps to finally rank on page 2 or 3. Since then, it goes back to page 15 and then back to page 3. It does this every now and then. Any ideas?
Intermediate & Advanced SEO | | sbrault740 -
Two websites in different niches. Should I create separate G+ authorship profiles?
I have two different websites. One of them is one of the most authoritative e-commerce websites in its niche. I own forums, installation resource websites and various other sites that provide excellent user information and customer interactions. There is another e-commerce website that I own which is very young and not as authoritative. I am about to start building it out like I did for my other site. My question is about whether I should link my G+ profile and become a "contributor/author" to the new e-commerce site(s) or if I should have someone else in the company be the "face" of this website. Since they're in two completely different niche's, I didn't know if it will give mixed signals to Google if my G+ profile is all about niche A, and then I start throwing in rel=author and being a contributor to other sites that have nothing to do with the original niche. Should I create another G+ profile to contribute to all of the guest posting & 2nd tier site creation for the new niche site or just use the one I have now for the time being?
Intermediate & Advanced SEO | | SWWebTeam2 -
How do you achieve Google Authorship verification on a site with no clearly defined authors?
Google Authorship seems to be the current buzz topic in SEO. It seems perfect for people who write lots of articles of blog posts, but what about sites where the main focus isn't articles e.g. e-commerce sites? Can the website as a whole get verified?
Intermediate & Advanced SEO | | statman870 -
Can I redirect duplicate blogs to give credit to one?
I have two sites that have no duplicate content (yet). One ranks better than the other but has a crappy hyphenated domain name (Domain A), and the other one is the "brand site" with a better domain name (Domain B). I'm creating a blog with technical articles and corresponding videos. I want the videos to refer to the better domain name (Domain B) because I can't see referring people to a hyphenated domain (it would sound horrible). But, the hyphenated domain has a better chance of improving it's rankings (long story why). Can I duplicate the content and just use a canonical tag on Domain B to give the credit to Domain A? If I do that, is it done on each post? Or the blog's main page? What I think would happen is any links to Domain B would pass the juice to Domain A. Is that correct? I know Canonical's are tricky and I don't want to screw this up, so I'd greatly appreciate some advice from the experienced people on here. Thank you.
Intermediate & Advanced SEO | | PhoenixDev0