Moz Weekly Keyword Ranking Received seems inaccurate - Australia

[emarketexperts]

Hi,

We have so many website being tracked in Google AU and we see too much ranking change ( both positive and negative )  but all inaccurate from MOZ. Our Manual Testing result matched correctly with Google where as moz results inaccurate. Is there anything happening .

Our Website:  http://www.gardenshed.com.au/

E.g : Garden shed  - Moz Reported Rank #4 - Actual Rank : 11

Garden sheds  - Moz Reported Rank #7 - Actual Rank : 23

similarly for all other projects .

[SiO.no]

The same thing happens to me, and I check my rankings in an inkognito Chrome window. Does anyone know why I am seeing discrepancies?

[emarketexperts]

Hi Jordan,

Yes, I agree with your results. "For Melbourne specifically, my results returned an 11 in the SERP and 12 within Moz: http://www.screencast.com/t/PN4rXC1xyw"

But I failed to mention that above ranking i mentioned is for Google Melbourne. But I dont see MOZ results anywhere close to what it is. . See the screenshot here http://imgur.com/50Ntt2r.

Even now it shows there was a huge drop in ranking but it never happened as we track it regularly.

[JordanRailsback]

I popped over to Google AU, and created a profile for Australia using the MozBar to emulate national results. Here you can see that the current ranking as reported in the 'Analyze a Keyword' section aligns with the results in the Google SERP: http://www.screencast.com/t/9YA7otPL1

For Melbourne specifically, my results returned an 11 in the SERP and 12 within Moz: http://www.screencast.com/t/PN4rXC1xyw

So, the only thing I could recommend would be to check your browser settings to make sure that you're removing as much personalization as possible when checking your keywords.

[emarketexperts]

Hi Joe,

Thanks for your reply. But as I mentioned before we are are of the location based results . But the issue is it doesn't match both Local and National search results.

[emarketexperts]

Hi Jorden,

We clearly understand that location factor influence the search result. But I thought that's why MOZ introduced localised search result based on city. Isn't that accurate and one more thing from our research team that even national results for those Local business we are tracking also does not match.

The one sample I gave above is the clear example. "Garden sheds  - Moz Reported Rank #7 - Actual Rank : 23" Results doesn't match both Local and National results.

[JordanRailsback]

The discrepancy here is that Moz is querying Google in a process that completely strips personalization from the query, as Joe mentioned. This means that it's more representative of a national average for all searchers in the country, but it also means that you may not be able to reproduce these exact SERPs within your browser because your location is factored into your search results :).

If you'd like to check out a bit more info on rank tracking methods, I'd highly recommend this article by Dr. Pete: https://moz.com/blog/comparing-ranktracking-methods-browser-vs-crawler-vs-webmaster-tools

[JoeMongan]

It's important to remember that Google search results typically change depending on the local area. I imagine the results you are manually checking are different from National ranking which MOZ is detecting. You can change your search settings in Google to define how you want your results to show.