Google Love and Bing Hate
-
I have a site that is currently ranking 6th for a certain key phrase. But when i search on Bing it is on page 4. The result on google is for the homepage and the bing result is a search result.
Does anyone have any suggestions?
I am not logged into to google when searching but we do use adwords.
-
What I have learnt from my personal experience that Bing is not as smart as Google in locating unnatural link patterns, spammy practices, heavily keywords specific pages and other sneaky things that some webmasters still do to increase the ranking of their website in search engines. Now, as Google is getting smart at their algo, you may less likely to find spammy sites that often in Google as compared to Bing and probably for this reason, your website is on 4<sup>th</sup> page.
However, I am not saying that all the first pages websites in Bing are spammy. Just a thought J
-
Thank you to both of you. Especially, Corey, the bit about how this research will help with understanding google. I can not justify the time researching this for what I estimate will only be a few hundred additional hits.
Sorry Bing but I love Google as much as it loves me (well my client's site at least). Thanks again
-
This is good advice too.
-
For the most part, Google and Bing are very similar in their ranking practices, but there are definitely still a lot of subtle differences. Sometimes the difference is obvious, but it's still a fairly dense subject with no immediate answer. Here are some nice starting points full of lots of ideas to consider:
http://www.bing.com/community/site_blogs/b/uk/archive/2012/04/13/optimising-website-content-for-higher-rankings-on-bing.aspx
http://www.searchdiscovery.com/blog/seo-for-bing-google-and-bing-indexing-differences/
http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elementsIt's definitely cool that you've recognized the comparative difference. Knowing how Bing works gives you a great creative resource to check against Google as well, and vice-versa. It's one of my favorite tricks, namely because it should reduce the possibilities from 200 or so odd ranking factors that are possibly out of wack to a fair ~25, and when the difference is as drastic as you say, it usually lays out a fast path to more traffic.
-
Have you verified your site in Bing's webmaster tools and looked for any messages from Bing there?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Cache
So, when I gain a link I always check to see if the page that is linking is in the Google cache. I've noticed recently that more and more pages are actually not showing up in Google's cache, yet still appear in search results. I did read an article from someone whoo works at Google a few weeks back that there is sometimes an error with the cache and occasionally the cache will not display. This week, my own website isn't showing up in the cache yet I'm still ranking in SERP's. I'm not worried about it, mostly whitehat, but has there been any indication that Google are phasing out the ability to check cache's of websites?
Algorithm Updates | | ThorUK0 -
Help - Losing Ranking on Plural Keywords in Google
Help! I'm losing keyword rankings for certain keywords - but still ranking well on others. The trend I can see is that we're losing rankings on plurals, so this page https://www.key.co.uk/en/key/platform-trolleys-trucks Used to rank well for: platform trolleys
Algorithm Updates | | BeckyKey
platform trucks
flat bed trolleys But now only ranks well for platform trolley flat bed trolleys platform truck I have seen a large number of keywords drop out - they're not hitting traffic massively yet, but conversions are dropping - help! I;m struggling to find the cause!0 -
Meta Descriptions - Google ignores what we have
Hi I still write meta descriptions to help with CTR. I am currently looking at a page where the CTR needs improving. I check the meta on Google SERPs & it isn't pulling through the meta description we have - but other info on the page. This isn't ideal - why does this happen? Will Google just make the decision and are descriptions not worth writing?
Algorithm Updates | | BeckyKey0 -
Google & Tabbed Content
Hi I wondered if anyone had a case study or more info on how Google treats content under tabs? We have an ecommerce site & I know it is common to put product content under tabs, but will Google ignore this? Becky
Algorithm Updates | | BeckyKey1 -
How Do I Make My Google SERP "SiteLinks" more relevant?
I have a shopping website with thousands of products, and the sitelinks that google has chosen for me (for a long time) are random product pages, which makes no sense to me. I do not emphasize those products on the home page, and I have a sitemap that clearly lists the directory of all the categories. I also added a "nofollow" attribute to almost every link on the home page that is not important. These products in the site links seem completely random and there isnt even a sitelink for "about" or any of the footer content! What gives? Also, my sitelinks never updated to the new, better version. Any suggestions?
Algorithm Updates | | cDNAInteractive0 -
Google spitting out old data as new alerts
Am I just unlucky or are others seeing this too? I have several google alerts. For the past 6 months, google keeps sending crap along with good stuff. its a bit like their search results. There are three types of Alerts they send that I'm not impressed with. 1. Alerts that are from unintelligible splogs that take real news stories and rewrite them with unintelligible garbage that makes no sense at all. Sometimes, they serve up new alerts from the same splogs I saw several months ago, that I felt sure they would have zapped by now. 2. Old stories, that have been around for months. I just received one that was from January, from TechDirt, a big site that must get a huge amount of attention from google. 3. Irrelevant stories because they love to show how smart they are by splitting my alert keyword text into multiple words, but it gives useless results. This is the kind of stuff that crappy search engines like AltaVista used to do. Is google reverting to the childhood of search with all these changes?
Algorithm Updates | | loopyal0 -
Shortened Title in Google Places/Local Results in SERPs
I've been doing some local SEO lately and noticed something today. When I do a search for "State/town name Cat Toys", I see the title tag of the website in the local results as opposed to the business name. I'm happy they are showing up above the normal results, but I wonder if having the brand name at the end of the site title impacts clicks. For example: Site name: New Hampshire Cat Toys and Accessories | Cats R Us But in the places results the title is cut short because they show the address, so all they see is: New Hampshire Cat Toys and.... Do you think branding is especially important in local results? Or less important? I could hear arguments for both sides. I realize the site URL is shown in green below the title, but it's not the same as having a brand in the title portion. It also looks like some of the competition has just their name show up as opposed to their website title. Is this something I can fix in Google Places, or is something Google does on its own? Cheers, Vinnie
Algorithm Updates | | vforvinnie1 -
Strange Refferral URL coming in from Google
Hi, I've been monitoring my referral URL's coming in and today noticed they had changed. Previously when I clicked one it would be the google search result page - however now they all seem to be like this: http://www.google.co.uk/url?sa=t&source=web&cd=7&sqi=2&ved=0CHEQFjAG&url=http://www.mysite.com&rct=j&q=my%20keyword&ei=Bvc3TrbgB5G0hAfvqoSvAg&usg=AFQjCNFONDCPJDl3d2PYceYvale_cL7s4Q All these URL's immediately redirect to my website pages. Do you know what they are - they seem to be tracking URL's of some sort I am thinking?? Are they trying to analyse my site with respect to certain keywords?? Thanks
Algorithm Updates | | James770