'Powered by...' anchor text links
-
Hi Mozzers!
We're a web design and dev agency in Kent, UK who don't really provide SEO services (tend to outsource and focus on our core competencies!)
Have never really bothered putting 'Powered by...' or 'built by...' anchor text links at the foot of our client sites that link back to ours. Obvs we have a huge back catalogue of opportunities to add this to various sites which, if clients agree of course, would push our backlinks above our key competitors overnight (according to OSE).
Good idea or Spammy/back hattie???
Cheers guys.
-
Thanks Rebecca, frustrating though as our competitor is ranking top for 'web development' local searches and having run OSE on their site the only reason is by adding anchor links to sites they've developed. This is generating them dozens of new enquiries pcm compared to our zero!
-
I agree.
-
Bad idea. I would not do this kind of footer link without a rel=nofollow, ever. Google has been known to target footer links like these for unnatural link building practices. (Check out this article by Barry Schwartz from a couple years back.) Just because something has been a "standard practice" for a long time doesn't mean it's white hat today.
Edited to add:
By the way, the fact that you're talking about how to add them slowly enough to stay under Google's radar should be enough to tell you that what you're planning may not be on the up and up. -
Thanks Umar, we've got about 100 RDs that we can add our link to which will give us about 10,000 backlinks. Was going to add about at a rate of about 20 RDs per week. Seem reasonable to you?
-
Hey,
I agree lots of agencies are following this practice but the question stated "we have a huge back catalogue of opportunities". So, it's not a good idea to get the tons of links on these phrases in a short time. That's why I said, it "might" get caught into a spammy practice.
Plus, if you have the opportunity to get some decent links, it's better to have them on your branded term to give away a strong brand signal to google.
What do you think?
-
Hi Umar,
Just wondering, how it is going to be Spammy ? Hyperlinking keywords in footer is a regular practise all Webdesign & SEO company do. I dont think it will be termed spammy.
-
Hey Steve,
I'm afraid it might be caught into Spammy practice because of the latest penguin updates. You should get the links from these sources after all you deserves them but just change the approach a bit.
Rather getting links on "Powered by", "built by" or "developed by", you should try to get the links on your branded term. Something like "Developed by Moz".
Google has no objection, if you're getting links on your branded term and your profile will gonna look more authoritative and natural.
Hope this helps!
Have a rocking Sunday!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam links in spam analyses tool: Referral page doesn't exist anymore
Hi, I have the following problem: The spam analyses tool in MOZ gives me a few links with a spam score of 10 and 9. I want to remove those links and try to contact the webmaster before disavowing the links. I read about being careful with too much disavowing. Unfortunately removing the links isn't possible because three different reasons: The page/subdomain of one referring website that should have a link to my website doesn't exist anmymore (compliance.ikkiesvoorverandering.nl/). The website http://ikkiesvoorverandering.nl does exist, but is almost empty and there is no possibility to contact the webmaster. What do you guys recommend to do in this situation? Any experience with this problem? On another website (with again no contact option) there is a link who directs to a former website, which has a redirect to my current website. I have no Google search console on that old website anymore. Does that make it impossible to disavow the link? What are other option to remove this link? The website that comes up in the spam analyses tool is pretty much empty (http://veensma.jouwbegin.nl/). How can I delete a link from an empty website? Any thoughts? I hope someone can help me with this, Would be glad to here from you 🙂 Lars
Link Building | | DPA0 -
Should I ask sites that link to me to update links that redirect?
I have found some links to my site that go through a single 301 redirect to get to my site. Should I contact these websites to ask them to update the link, or is that not worth the time?
Link Building | | RCF0 -
What is the number of links do you require your link builder to attain each week or month? What is a reasonable goal?
Hello Mozzers... I would like to get a survey or feedback from other Mozzers who owns an SEO company or manages / hire link builders. **What is the average number of links does your link builder need to attain per week or month? what is their goal? ** I understand quality over quantity but I want to make sure there is a reasonable average to provide them goals and something to achieve on. Of course reward them more if they exceed or get .edu links. What do you institute? What do you think is fair and achievable per website? PS. There is no right or wrong answers here. I am looking for a measurable answer not subjectable. Again just gathering MEASURABLE GOALS.
Link Building | | ChatterBuzzMedia0 -
Is link exchange a reliable source to get back links?
I read a latest post on seomoz that _“Do not buy or exchange link with anyone who contacts you. This is completely against Google's policies and if they were to find out, you could be penalized." So I went through Google's ''Link Schemes'' and found that ''Excessive link exchanging ("Link to me and I'll link to you")'' can negatively impact a site's ranking . _ So is it the ''excessive'' link exchanging that can cause a negative impact? Exchanging links with good quality, cached sites (without excessive doing) can do good or bad? Can anyone please explain to me in detail?
Link Building | | semvibe0 -
Best Anchor Text Practices Post Penguin Panda
my question is what are the best practices Post Penguin and Panda for anchor texts? I have heard info about using brand names, and not having duplicate anchor texts. But i'm confused; if its best to have brand names then likely it will end up being duplicate. Also is having no anchor bad? I have also heard that it is best just to use the website URL. It would be great if someone could clear this up for me thanks.
Link Building | | ilyaelbert0 -
'Pay With A Tweet' - Yay or Nay
Is this system a good way of creating social signals? If you have something of value maybe a eBook, does using the 'Pay With A Tweet' system seem like a good one? The only thing I can think of that would be negative is if they paid with a tweet and then after removed the tweet. Cheers
Link Building | | activitysuper0 -
Blog traffic / link ratio? (Esimated of how much traffic will result in a link)
Hi, Was wondering if people could please tell me some estimates of how much traffic is likely to gain links to a blog post? For example 1,000 hits = 1 link, Hence 10,000 hits = 10 links to a blog post? I understand there is no magic ratio I just want to know what people have achieved. I’m after averages not just a one off really successful blog post too. Please specify the topic you achieve this in e.g. SEO, photography, business, heath... etc.
Link Building | | charles10 -
Shortened url vs. anchor text
Are there any benefits to linking a shortened url vs. an anchor text when I am link building?Would linking via shortened link such as tinyurl cause problems with SERPS? Also, would it be more beneficial to short link to the homepage or landing page?
Link Building | | Modbargains0