Facebook page SEO optimization
-
Hi, how could I optimize Facebook page for SEO? how can I get a title like this: Brand | Facebook in the Search Result pages?
-
Excellent! Thanks Richard!
-
I understand. It comes down to the type of Facebook page you decide to use for your business - this is going to be a double edged sword for how you want the title to look and your local SEO objectives.
If you choose to build a "brand" page in facebook then the tittle tag will automatically appear as you want it ( **Brand Name | Facebook ). **But these brand pages do not carry any local SEO value because it is not tied to a physical location. This is often used by large national companies that don't have physical locations. Also alot of small local businesses have this style of page because they set it up wrong to start with, I've had many clients like this.
If you select a local business page, then it appears as I mention above (Brand Name - Location - Category | Facebook). The presence of your NAP (name, address, & phone #) aligns with your local SEO effort.
So if your goal is Local Search Optimization, you need to stick with the local business page style on Facebook. Switching to a brand page would hurt your rankings. Optimizing for Local Search is not going to always be pretty.
Hope that helps! Good Luck.
-
Thanks Richard. Is for Local Search, but i didn´t undertand the part of Facebook NAP.
When I search "X Company Facebook" in Google, the organic results shows:
Brand Name ** | ** Facebook
I want to know how can I optimize my page so when people search my company + Facebook, they see that type of title without the location and category fields, because right now when I search my company + Facebook, the page title looks like this:
Brand Name- Mexico City, Mexico.......-Facebook
Thanks!
-
Little bit of a strange question. Are you trying to optimize the page for Local Search or just general SEO?
As far as the page title for your Facebook page, you have very little control. Facebook is in control of the page title since it's under their domain. The typical format for Facebook Business Page titles is :
Brand Name - Location - Category | Facebook
As for Local Search, the page title on your Facebook page does not really play a part. Having your Facebook NAP and other info match that of your Google+ and other listings is the primary factor.
For General SEO, having a facebook page that points back to your brand and regular sharing of blog post can help optimize YOUR website.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook cover photo
Has anyone else noticed that closed facebook cover images are being stretched side wards? We have loaded the right size (checked several times) but it is still being stretched. Any advice or opinion welcome.
Social Media | | E2E0 -
Facebook Page Banned and Removed Due to Negative Comments Against A Single Post - How to Recover?
Hello. I'm working with a very reputable company - and their Facebook page has completely disappeared. Yesterday, a random visitor flagged a couple posts as abusive, and today the page is gone. Some sort of negative social tactic. Has anyone experienced this and is there a way to recover? Is there a way to have Facebook reinstate the page? Thanks for any guidance you can provide!
Social Media | | WebTalent0 -
Facebook Graph Search
Hi All. Just wondering what your experience is with using Facebook graph search? I have a site that ranks highly for a good number of keywords on google, yahoo etc, but when you use the facebook graph search, it either doesnt show up at all or is buried away in page 5 or something. I'm talking about the 'Web Search' bit where it returns web results rather than searching for pages likes by my friends etc. Any thoughts? Why is my site way behind the competition in Facebook? I'm a white hat kind of girl and can't think what I might have done to offend! Have you come across any good resources advising how to optimise for facebook graph search for web? Thanks Jo
Social Media | | littlesthobo1 -
I have started a games site how i start its marketing and Seo?
hi, i have to made a game site , what you will suggest me where can i start its seo, like social media , submit link here or what i will do for it?
Social Media | | Mubashirshafi0 -
Best Practices for apps.facebook.com pages
A client of ours has experienced a large drop in traffic (per GA) from apps.facebook.com referral source in the last 30 days. After a lot of searching, its apparent that there is not a lot of chatter on this topic. So this is a twofold topic..... 1. has anyone observed a drop in apps.facebook.com referrals lately as well? 2. does anyone have any best practices learning on optimizing these pages? Facebook guidance and content in general on the topic is virtually not existent. Google is still clearly indexing the url structure so its visible in search at least. https://www.google.com/#hl=en&sclient=psy-ab&q=%22apps.facebook.com
Social Media | | SWKurt0 -
What is the best Practice for Adding Social Buttons to your Sites from SEO Perspective?
Hey Guys, As you all know there are many social buttons out there that can be added to your website. Facebook Like button, Twitter's Tweet and Follow buttons, Google +1, and AddThis buttons are just a few to mention. All of these buttons can be customized, eg. you may choose to point your FB Like button to your homepage, to a specific inner page, or to your Facebook Brand Page. Same with your +1 button. Moreover, you may choose to add Twitter and Google+ Follow buttons to your site's pages, and so on. My questions are very simple: Is there any best practice for adding social buttons to your site from SEO perspective? if yes, Which social buttons to add? Where is the ideal place for them on your page? Where these buttons should be pointing to? your homepage? specific inner page? or to your official brand pages? Thanks in Advance, Yogev.
Social Media | | ShivaS1 -
Optimal Placement For Social Buttons on a Website
Hello, I want to know what the best versions of twitter, facebook, and Google+1 buttons are, and where optimum placement is. site: bobweikel.com but I want to know in general as well Thanks!
Social Media | | BobGW0 -
How does Google 'see' Facebook shares?
With Rand's new post about the correlation between FB Shares and rankings, I wanted to ask... How is Google able to see what links are being shared? Does the profile have to be public? Or do they get anonymous info direct from FB as part of some deal?
Social Media | | brianspatterson0