How to rank for multiple keyword phrases
-
Hello everyone!
My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department.
Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases?
Thanks everyone for your help!
-
You guys are awesome. These are very very helpful answers
I'll get to work!
-
Hi,
I answered a very similar question yesterday here. You will find lots of useful information related to what you are wanting to achieve.
-Andy
-
Hi Andrew,
There is no hard and fast rule for this as it all depends how closely related the keywords are, the competition etc.
The 'general' advice given is to target every page toward 1 unique keyword AND unique content. This is because ranking factors are such things as The title text, the heading text and it is very hard to put the keywords in these locations without it being spammy and forced. But these keywords should be different and not too closely related.
You should interlink from every page where appropriate to really tell the SERPS that "This is my page on Smarty Programmer" and "This is my page on Smarty Tuner". Do not be tempted to have the same page with tuner replacing programmer. Actually write different equally good content or you bring yourself a whole new set of problems.
Think of it as a model, if you have 10 keywords you want to focus, have 10 landing pages with each optimised to 1 keyword. Then have additional supporting pages in the form of blogs or information articles that are related and link to your landing pages. Your page and supporting pages will naturally attract any longtail keywords available that are less competitive.
There are ofcourse exceptions to this rule. A page can rank for several highly competative keywords, its just not that common.
That said your page ranks really well for both terms already. 1-4th for both. If Smarty Programmer and Smarty Tuner are not very competitive, you may be able to target them with 1 page by doing something such as
<title>Smarty Programmer - The Number 1 tuner for diesel trucks</title>
Smarty Programmer
Content targeted at Smarty Programmer
Why Pick the Smarty Tuner?
Content targeted at Smarty Tuner
Ensure both keywords have at least 1 image with alt and title text targeting them. This example is a bit to cut and dry but demonstrates the idea.
This should allow you to rank for both phrases on the same page. BUT there needs to be enough content supporting each phrase, and a suitable amount of competition. If the competition if too fierce you can just shoot yourself in the foot and not rank for either phrase.
If I was you I would run a couple of tests. Get Smarty Tuner inserted a couple of times within the text. Google is clever and it may associate the words enough to begin ranking you for both without sacrificing your current ranking for smarty programmer. Slowly introduce more content targeting smarty tuner such as an image with its alt text and title text, the a few smaller headings etc and some more text and I recon you can quite easily have the same page targeting both and holding no1.
-
Hi Andrew,
It is not a good practice to create separate web page for every keyword. There are few ways by which you can target more keywords on single webpage
1>Add Modifiers To Your Title tag (e.g “2014”, “best”, “guide”, and “review”) - You can change as per your requirement
2> Post Long Content - at least 1000-words.
Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!““
3>Drop important Keyword in First 100 Words
4>Use h1 tag.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Getting keywords to rank on new landing pages
I've built new landing pages for a website, and have loaded them with researched keywords in the content, alt image attributes and metas etc - but, after a number of crawls, the keywords are currently being matched to other existing web pages on the website. Does anyone have any advice on 'unlatching' these keywords from these pages, and instead getting them to match with pages that have been optimised for them? Many thanks!
Moz Pro | | Darkstarr6660 -
Recommend me best tools for live ranking
Hello, guys, I have a question, that which tools are best for ranking because MOZ update ranking after a week and I want a live ranking of my website leatherbaba.com Kindly recommend me best tools for SEO.Many Thanks!
Moz Pro | | fahaffff0 -
The keyword ranking report takes into account all my website urls? Can I specify the URLs where I want to track the keywords?
I don't know if my weekly reports are reporting the ranking of my keywords correctly. I have added some new keywords, since that all my reports are in red numbers. I don't know if this is happening because I did something wrong, or if is because my rankings are really falling down.
Moz Pro | | hockerty0 -
Is Keyword Difficulty an absolute measure, or relative to my site?
We were able to rank very well for a specific keyword. After signing seomoz I've figured out that this keyword has a difficulty of 1%. All the other similar keywords I've researched have difficulties greater than 20%. Is the Difficulty related to my site? Or is it absolute?
Moz Pro | | BrunoReis0 -
Keyword Difficulty Tool Problems?
I was just using the keyword difficulty tool and for some reason, some of the keywords show "not enough data"...I'm not sure why this is the case because a few days ago, there was data... Anyway, is this because it take time for the tool to gather data each month, or is it because there's an issue with the GoogleAPI? Thanks a lot for your help!
Moz Pro | | simonmhchiu870 -
Ranking Tracker not correct?
Over the last 6 weeks I've been linkbuilding for one of my customers. The search term is: bed and breakfast portugal. It is not easy but we are making progress. The goal is the number 1 page (top 10 results) in Google.nl I've been keeping score with Rank Tracker and also created a campaign. Last week we were still ranked 11 (for some time already) according to Rank Tracker but tuesday we made a jump to number 7. Whoehoe you would say but opening up Chrome and Firefox browser I am still seeing www.bedandbreakfast-casaceedina.com on the 2nd page? Maybe somebody can give me an explanation? I've de-personalized my search and also Rank tracker show s the command they are using: http://www.google.nl/search?q=bed+and+breakfast+portugal&pws=0 However also using that I'm not seeing my client back at position 7. How can the Rank tracker information be so wrong, I was hoping not off course 🙂 Your help is appreciated very much.
Moz Pro | | newtraffic0 -
Strange Ranking On 1st Page Of Google For Competitive Keyword
Hey all, So, I've noticed a site ranking on the first page in Google for a keyword that I have been targeting for years. The keyword is "mixtapes" and pretty competitive. The site, http://www.newyorkmixtapes.com is ranking around #4 in Google. It seemed odd to me so I looked into the site using some of the tools here. Open Explorer showed that they have minimal links. The actual site is pretty spammy also. Does anyone have any idea how this site ranked so high so fast? Is it ranking because I am located in New York? Does Google still put lots of weight on exact match domains? It's just been bothering me because it's a keyword that I put a lot of work into and then the site rolls around an ranks well for it with barely any backlinks. I just wanted to put it out there and see if I'm missing something obvious. Thanks everyone!
Moz Pro | | getrightmusic0